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Brain Glue with James I. Bond — How to Make Ideas Stick
James I. Bond is one of America’s leading behavioral management specialists. He joins the show to talk about his book Brain Glue, which was named a 2023 Best Business Book finalist by Publishers Weekly.
We discuss:
How selling becomes much easier by making your ideas “sticky”
The desire to connect with others and make your ideas connect
The science of persuasion
Understanding the way people learn about ideas
The power of humor
About the host
Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a coaching and consulting firm that helps organizations and…
The skinny
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