Why Gambling Should Be Entertainment First | Magnus Olsson
Magnus Olsson, CCO of Play'n GO, joins MaxBet to discuss the evolving economics of iGaming.
From hosting partners in the Formula 1 paddock to building games that players return to for years, Magnus shares how entertainment value and strong storytelling drive long-term retention.
The conversation covers U.S. regulatory hurdles, the differences between European and American gaming markets, and why the industry's future depends on attracting new online-first audiences.
The skinny
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