Latest / The Mark Simone Show / Ken interviews brand and digital specialist Fischer

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Ken interviews brand and digital specialist Fischer · The Mark Simone Show

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  Speaker 1: And a very good Memorial Day to you. And I
• 0:02
  Speaker 1: can say good Memorial Day because you will spend a
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  Speaker 1: good time thanking people, whether in your heart those who
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  Speaker 1: passed on, or even a living vet. Yes, it is
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  Speaker 1: good to always thank a living vet for all those
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  Speaker 1: people who fought and of course sadly those who died
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  Speaker 1: for us. So remember on this Memorial Day, take a
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  Speaker 1: moment kind of hoist the toast to those who died
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  Speaker 1: for us, or say a prayer, moment of silence, just
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  Speaker 1: some recognition, put out the flag to say thank you
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  Speaker 1: for the ultimate sacrifice that you made for us. And
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  Speaker 1: then yes, it's okay to enjoy a hot dog. And
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  Speaker 1: then you can say happy Memorial Day. In that case,
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  Speaker 1: it's okay to be happy once you first said thank you.
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  Speaker 1: I think that's very important. Seven to ten w R
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  Speaker 1: The Voice of New York. It's Ken Rosotto in from
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  Speaker 1: Mark on Memorial Day. Monday, Mark, we'll be back tomorrow.
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  Speaker 1: But you know, in the meantime, you spend good money
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  Speaker 1: on a fancy schmancy computer router and it reaches every
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  Speaker 1: inch of your home. Now you find out that Russians
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  Speaker 1: could be hacking into it, reading every keystroke, to tap
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  Speaker 1: and seeing every website you serf too. Well, it sounds crazy,
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  Speaker 1: but it's not. Joining us now with this topic and
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  Speaker 1: Morris brand and digital strategist Fisher, who could be found
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  Speaker 1: on x and threads with username at Fisher and through
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  Speaker 1: his website Fisher dot media. Good morning Fisher, Good morning
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  Speaker 1: to you, sir. Good to have you want. So what
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  Speaker 1: is this about home routers potentially being hacked by Russia.
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  Speaker 2: Yeah, they discovered the Russian hackers compromised thousands of mainly
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  Speaker 2: small office and home office routers across twenty three states
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  Speaker 2: since at least twenty twenty four. The FBI and the
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  Speaker 2: NSA issued a warning after they remotely resetted affected devices.
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  Speaker 2: They got the permission via a court order, but they
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  Speaker 2: reset the administration passwords on these routers, and they also
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  Speaker 2: obviously urged owners to take immediate action to prevent ongoing,
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  Speaker 2: you know, targeting of primarily military, government and critical infrastructure.
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  Speaker 2: So if you had an in with that, if you
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  Speaker 2: worked for the government, you were probably or you were
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  Speaker 2: a subsidiary, you know, things like that, you were probably
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  Speaker 2: a target. The attack hit mainly older routers from TP link.
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  Speaker 2: Many are past what they call end of life so
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  Speaker 2: they no longer receive security updates. But you know, there
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  Speaker 2: are important things that you could do. If you have
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  Speaker 2: a router at home, which is mainly all of us,
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  Speaker 2: and you know, step one, update your router firmware regularly.
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  Speaker 2: Automatic updates are pretty standard. If you have Nest, Wi
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  Speaker 2: Fi or EUO, it's pretty standard. It'll it'll pop up
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  Speaker 2: an update saying it's time to update, and then they'll
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  Speaker 2: eventually just push it for you. If you have, you know,
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  Speaker 2: a more advanced router like Netgear, a TP link in
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  Speaker 2: this case, check the router's firmware, just log in. Reboot
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  Speaker 2: your router weekly. You and I talked about this, and
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  Speaker 2: you do it more often because you do a lot
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  Speaker 2: of TV obviously from the house, and so it's always
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  Speaker 2: good to reboot your router at least monthly or at
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  Speaker 2: some regular interval. It helped clear potential malware and it
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  Speaker 2: helps maintain security. Also, change the default username of passwords.
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  Speaker 2: We've talked about this a lot, and this isn't just
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  Speaker 2: the Wi Fi password. I'm talking about the back end
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  Speaker 2: of your Wi Fi. Typically it's the username's admin and
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  Speaker 2: the passwords one, two, three, four five, So change that
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  Speaker 2: and if you have remote management. And again this is
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  Speaker 2: if you're kind of like a you know, tech pro,
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  Speaker 2: a tech know it all. Remote management allows you to
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  Speaker 2: do things remotely, right, so outside of your house, turn
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  Speaker 2: it off and then that way that's not a you know,
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  Speaker 2: an endpoint for hackers. And then if you can use
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  Speaker 2: a VPN, if you work from home to a company,
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  Speaker 2: typically your work laptop has a VPN, but you can
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  Speaker 2: get it for your house and for your your router.
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  Speaker 2: It doesn't just have to be for for work or
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  Speaker 2: for travel, So look into that as well. And keep
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  Speaker 2: in mind, you know, your router is a high value
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  Speaker 2: target because all your network traffic passes through it, whether
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  Speaker 2: it's the lights turning on and off in your house automatically,
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  Speaker 2: or your web traffic or your TV. So you know
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  Speaker 2: you want to secure that. It's kind of like locking
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  Speaker 2: your doors.
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  Speaker 1: Well, I understand that Minnesota for real now because you
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  Speaker 1: and I kid around a lot on the show we
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  Speaker 1: do in New Jersey, but for real, Minnesota is now
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  Speaker 1: making it basically illegal to use a VPN. Have you
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  Speaker 1: heard about this. I'm catching you off guard here, So yeah,
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  Speaker 1: they just passed legislation and it's it's basically to prevent
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  Speaker 1: gambling using like call she. Okay, so what people were
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  Speaker 1: doing to get around that so they could use call
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  Speaker 1: she as they were using a VPN, so you couldn't
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  Speaker 1: locate where they were, and they could say that they
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  Speaker 1: were in a different state. So now the legislation has
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  Speaker 1: been supplemented with something that said you can't use software
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  Speaker 1: that says you're in a place that you're not. Well,
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  Speaker 1: that's what VPNs do. They kind of disguise where you are.
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  Speaker 1: Isn't that what they do?
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  Speaker 2: Yeah? Yeah, they well, yeah, they log you in from
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  Speaker 2: someplace else. Yeah, or you completely officscate your is it
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  Speaker 2: the word looking for? Yes, yes, your location? So no matter,
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  Speaker 2: it's not even saying you're from someplace elf, I would
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  Speaker 2: say that. And I don't know how far along that is.
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  Speaker 2: I can't say that that's going to pass because these services,
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  Speaker 2: and I may or may not know from personal living
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  Speaker 2: in Georgia and having to go to North Carolina or
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  Speaker 2: Tennessee in order to do any type of sports betting
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  Speaker 2: that you can't VPN. I can tell you you can't
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  Speaker 2: play the lottery that way. I've been in another state
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  Speaker 2: and wanted to play Mega millions, and I can only
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  Speaker 2: do it from Georgia on the app, and so I
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  Speaker 2: would say that that's not going to get very far.
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  Speaker 2: But yeah, that's yeah.
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  Speaker 1: Yeah, because and you're right, I use I use one
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  Speaker 1: of the apps when I'm in New Jersey to buy lottery,
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  Speaker 1: and when I travel to our place in Florida, where
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  Speaker 1: they don't have that online lottery purchasing, you still have
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  Speaker 1: to go to a store in Florida. I've tried to
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  Speaker 1: use a VPN from there and it does not permit
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  Speaker 1: you to use it. But apparently there are some apps
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  Speaker 1: or that claim to be able to disguise where you're
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  Speaker 1: from and whatnot, and I don't know whatever. I'm not
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  Speaker 1: one of those nefarious individuals, but we listen less.
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  Speaker 2: Go ahead. Yeah, nonetheless, I still think you know, in
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  Speaker 2: our listening area, VPNs are okay, right, So if you
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  Speaker 2: can lock you router down in the ways mentioned and
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  Speaker 2: use a VPN if you can, and then it's just
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  Speaker 2: extra secure. Fo.
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  Speaker 1: I only bring it up because with the iHeartRadio app,
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  Speaker 1: we just had a call from Puerto Rico, so we're
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  Speaker 1: getting calls all over the world for us from and
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  Speaker 1: that's where we want to let folks know that I
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  Speaker 1: get a. I got a call her every day on
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  Speaker 1: the show we do in Jersey from Minnesota. So that's
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  Speaker 1: kind of interesting. All right, we have about a minute
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  Speaker 1: and a half left. Reddit investors got a rude surprise
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  Speaker 1: after Meta made a direct challenge to the popular social platform.
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  Speaker 1: Talk about how that impacted shares of Reddit dropping because
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  Speaker 1: of their app called Forum.
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  Speaker 2: Yeah, so Reddit shares dropped almost six percent on Friday
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  Speaker 2: because Facebook Meta rolled out a new app called Forum
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  Speaker 2: and it's for their Facebook groups. Now Reddit, and I'll
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  Speaker 2: try to be quick. Reddit is a great place to
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  Speaker 2: go to if you have a question and you can
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  Speaker 2: ask regular people. It's whether you know, whether should I
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  Speaker 2: change the transmission flu it on my two thousand forward,
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  Speaker 2: you know, explorer whatever, and they're you know, they're just experts.
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  Speaker 2: There are people. It's also a cesspool, right, so so
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  Speaker 2: Facebook basically rolled out a new one that's based on
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  Speaker 2: the back of Facebook groups. It's attached to your Facebook account,
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  Speaker 2: so it's clean. It probably you know, is less cesspooly
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  Speaker 2: and you know, well, time will tell, but it is
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  Speaker 2: attached to you compared to Reddit. You can create a
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  Speaker 2: fake email, or you could just create an email that's
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  Speaker 2: not you know, tied to yours. Apple and Google both
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  Speaker 2: allow you to hide your email and you can create
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  Speaker 2: a persona and then ask questions or whatever. Facebook won't
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  Speaker 2: allow that because it's going to tie it to your account.
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  Speaker 2: So whether or not this catches on as well as Reddit,
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  Speaker 2: don't know, but at least it's an alternative if you're
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  Speaker 2: not into the Reddit and the subreddits and the cesspool stuff.
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  Speaker 2: They can because it could be pretty brutal.
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  Speaker 1: There's a lot of hate on Reddit. There's a lot
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  Speaker 1: of hate. People just they attack to attack. It's like
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  Speaker 1: you're going to say, hey, it's a nice day.
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  Speaker 2: No it isn't.
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  Speaker 1: You're an idiot.
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  Speaker 2: Die.
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  Speaker 1: It's like what I just said, it's a nice day
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  Speaker 1: by post unbelievable. Really, it's crazy. And by the way,
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  Speaker 1: I'm the one who was doing the attacking. No I'm kidding.
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  Speaker 2: It is. But you could get the app if you
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  Speaker 2: want to try it. It's on iOS right now, that's
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  Speaker 2: where they're testing it. It's called Forum by Facebook and
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  Speaker 2: you can download the app.
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  Speaker 1: Because what Meta needs is yet another addition to its
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  Speaker 1: social media platforms.
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  Speaker 2: Tied to your name and your persona, so they can
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  Speaker 2: track you with everything that you have.
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  Speaker 1: Absolutely Mark is at home right now saying ha ha,
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  Speaker 1: I know everything about you. Yes, I just go buy
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  Speaker 1: a first name basis with mister Zuckerberg. All right, Brandon.
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  Speaker 1: Digital strategist Fisher who can be found on X and
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  Speaker 1: Threads with user name at Fisher and through his website
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  Speaker 1: Fisher dot Media. It was a pleasure. Thanks for coming
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  Speaker 1: on the Mark Shramone Show today.
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  Speaker 2: Thanks Ken you Bet and Ken.
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  Speaker 1: Brazatowan from Mark for your Memorial Day. When we come back,
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  Speaker 1: we'll take call. We squeeze in one or two before
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  Speaker 1: the end of the hour. The number is eight hundred
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  Speaker 1: three two one zero seven ten eight hundred three two
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  Speaker 1: one zero seven ten for seven ten WR