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Let my people go surfing: How Patagonia built a business on its values (Yvon Chouinard)
Can a business be radically successful, environmentally responsible, and a great place to work all at the same time? For Yvon Chouinard, founder of Patagonia, these aren't competing ideas—they're the only way to do business.In today's 5-minute briefing on his unconventional memoir, "Let My People Go Surfing," we explore the core philosophy that drove Patagonia's success.
Discover why Chouinard believes that true, sustainable business comes from prioritizing product quality and environmental ethics above all else.
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The skinny
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