Wi2026: Beyond the Shelfie: Partnering with Bookstagram and BookTok Creators

BookED · Mar 31, 2026 · 1h

As online platforms shape how readers discover and connect with books, Bookstagrammers and BookTokers have become powerful voices in the literary ecosystem. This session will explore how independent bookstores can cultivate meaningful, values-driven relationships with digital creators to grow visibility, drive foot traffic, and build trust with online audiences. Join a panel of booksellers and content creators who have successfully partnered to promote events, create in-store content, and spotlight underrepresented titles. We'll explore how to find the right voices for your store, establish…