Latest / The Official SaaStr Podcast: SaaS | Founders | Investors
Top 10 Go-To-Market Mistakes Founders Make Today with SaaStr CEO Jason Lemkin
If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020.
SaaStr Founder and CEO, Jason Lemkin, shares the top GTM mistakes founders make today and some cheat codes to avoid them. Some are mistakes we make again and again, and others are newer territory as we evolve.
Mistake #1: A VP of Sales that Can’t Sell or Demo the Product
“Whatever you do, do not hire a Head of…
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