How GovCon Firms Get Findable on LinkedIn | The Waldo Problem
Mark Amtower has marketed to the government for more than 40 years, and he calls the federal market a vast Where's Waldo picture.
A Partner at Amtower & Company, he has hosted Amtower Off Center on Federal News Network for 19 years, contributed to Washington Technology for 18 years, and written 10 books, 5 on GovCon, including the new Findable.
Your firm can be fully capable and still invisible to the one buying office that matters. In a market of hundreds of federal activities, being capable and being findable are two different jobs, and posting more, connecting with everyone, and giving…
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