Does Negative Marketing Work?

Business is Good with Chris Cooper · Jan 17, 2023 · 10m

Have you ever been called a “slave trader” on social media? Chris has. And the business coach who did it probably got what he wanted from him - and that’s attention. This experience has led Chris to think about the efficiency of negative marketing and he goes in-depth about the controversial subject in this episode.

Chris shares the definition of negative marketing and explains how it works—until it doesn’t. The truth is that negative marketing can get you a little bit of a jumpstart. It’s a valid business tactic to attack the leader in your category. But in the long run, you can’t build your…