Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Your Video Needs a Face on Screen Longer
In this episode of Video Marketing with Fexingo, Lucas and Luna explore the surprising power of keeping a human face visible on screen beyond the first few seconds. They dig into a 2025 Wistia study that found videos with a persistent on-screen presence—especially in the first 30 seconds—hold viewers longer and boost conversion. Using examples from Duolingo's quirky TikTok presence and a B2B SaaS case study, they explain why faces build trust, how to balance face time with b-roll, and practical rules for scripting and editing that keep viewers engaged without feeling watched. If…
The skinny
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