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Progressive Goes Big on College Football | Texas News
Progressive Insurance is making a massive splash in college football by teaming up with Texas Tech and 13 other top programs, bringing their branding to stadiums nationwide—from USC and Oregon on the West Coast to Ole Miss in the SEC. It’s not just logos on the field; they’re getting in-game video board shout-outs, LED signage, and heavy social media presence to deeply connect with fans. Texas Tech sees it as a major brand boost, while Learfield calls it a strategic win for Progressive to build lasting fan relationships across the biggest stages. The campaign kicks off in 2026, positioning…
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