Latest / The Breakfast Club / The Gift That Keeps On Giving ( Charlamagne Signs $200 Million iheart deal)

Transcript

The Gift That Keeps On Giving ( Charlamagne Signs $200 Million iheart deal) · The Breakfast Club

0:02
Speaker 1: I'm a homegrowl that knows a little bit about everything
0:04
Speaker 1: and everybody, you know, if you don't lie about that. Right, Hey, y'all,
0:10
Speaker 1: what's up. It's Laura l Rosa and this is The
0:13
Speaker 1: Latest with Laura l Rosa. This is your NELLI Dig
0:16
Speaker 1: on all things pop culture, entertainment, news, and all of
0:20
Speaker 1: the conversations that shake the room. Baby now today checking
0:24
Speaker 1: in behind the scenes of the Grind. I am finally
0:28
Speaker 1: able to say Christmas Break has been done, Dune don't
0:33
Speaker 1: then well Breakfast Club Christmas Break anyway, but there will
0:36
Speaker 1: still be things uploaded over there on the Breakfast Club
0:38
Speaker 1: digital side to make sure you guys are checking it out.
0:40
Speaker 1: But we'll be right here with the Latest every single
0:43
Speaker 1: week day until we get back into the new year.
0:47
Speaker 1: Let's go on my break. But yeah, so I'm excited.
0:54
Speaker 1: We are gearing up for a lot during the break,
0:57
Speaker 1: so I will be taking you guys. Number one, we'll
0:59
Speaker 1: be recapping the biggest moments of the year, just generally
1:04
Speaker 1: the biggest moments of the year, and we will be
1:07
Speaker 1: recapping the biggest moments here on the podcast The Latest
1:09
Speaker 1: with Lauren de Rosa the podcast, So that is you know,
1:13
Speaker 1: really exciting because there's a lot to look back on. Like,
1:16
Speaker 1: I don't know if you guys realize, but we have
1:19
Speaker 1: been going together since March, y'all, Like it is literally
1:23
Speaker 1: almost been a year for us here at the top
1:26
Speaker 1: of the new year. So excited to go through like
1:29
Speaker 1: number one episode number one, uh, to look some of
1:34
Speaker 1: the biggest moments, some of the moments I was like, oh,
1:36
Speaker 1: this is cringe. I don't even want to watch or
1:38
Speaker 1: hear it is back. But it's just been it's been
1:41
Speaker 1: a labor of love becoming a podcaster, and it's really
1:45
Speaker 1: been like a journey. Before I got to the Breakfast
1:48
Speaker 1: Club and was podcasting and a lot of the things
1:50
Speaker 1: that you guys met me doing, I was vlogging, and
1:53
Speaker 1: I've always been really really big on vlogging. We do
1:56
Speaker 1: recaps and vlogs over on my YouTube channel, Lauren the
1:59
Speaker 1: Rosa TV. I have a whole playlist full of logs
2:02
Speaker 1: that document my journey literally from the first day I
2:05
Speaker 1: moved to la back in twenty fifteen, twenty sixteen. Today
2:09
Speaker 1: I decided to not be there anymore, come on over
2:13
Speaker 1: to New York and just some of the things in
2:15
Speaker 1: between in podcasting, which is so crazy because after my
2:20
Speaker 1: mom got sick, because I was vlogging that process, like
2:24
Speaker 1: I've logged all the way up until we found out
2:26
Speaker 1: that my mom had cancer, because in the beginning she
2:28
Speaker 1: was just having strokes and we didn't know what was happening.
2:30
Speaker 1: When we found out that it was cancer and we
2:32
Speaker 1: found out how serious it was, it was just really
2:34
Speaker 1: tough to record stuff on camera. There was a lot
2:36
Speaker 1: of stuff I recorded that we like never posted, I
2:39
Speaker 1: don't plan to put up, and it became just kind
2:41
Speaker 1: of triggering. So that honestly made me take a step
2:45
Speaker 1: back from vlogging. As much as I was like just
2:48
Speaker 1: documenting my day to day, I was uploading probably like
2:50
Speaker 1: at least two to three times a week, and then
2:52
Speaker 1: I took a step back, and kind of once I
2:54
Speaker 1: came back into it, oh, no, things were just a
2:56
Speaker 1: little bit guarded a little bit differently, way differently. And
3:00
Speaker 1: I think it's because I realized how much the content
3:03
Speaker 1: I was putting online. Although it was meant for good
3:05
Speaker 1: and my mom wanted to document her journey, that was
3:07
Speaker 1: like you know, when she like she wanted to do it,
3:12
Speaker 1: it was triggering, Like it was it was reminding me
3:15
Speaker 1: of things that like we had already gotten over. And
3:17
Speaker 1: when I was experiencing that, like people calling me and
3:22
Speaker 1: talking to me about things that like we were literally
3:24
Speaker 1: we were good off of it, right, we had moved on,
3:27
Speaker 1: it would mentally take me back. And at that time,
3:29
Speaker 1: I was trying so hard once my mom got better,
3:33
Speaker 1: you know, I was trying so hard to just like
3:34
Speaker 1: get life back together, move back to LA, get back
3:38
Speaker 1: to work all that. So I was mentally just like
3:41
Speaker 1: protecting myself a lot. I was, you know, trying to
3:43
Speaker 1: protect my mom because people I started hitting her up
3:45
Speaker 1: about stuff as well too, And I don't know, it
3:48
Speaker 1: just changed, like my perception of like being vulnerable and content,
3:53
Speaker 1: like y'all hear me here on the podcast. Y'all know,
3:56
Speaker 1: I share everything with y'all. I take you guys everywhere
3:58
Speaker 1: with me. But that deaf changed the journey. But this
4:02
Speaker 1: podcast journey, I think has really gotten me back into
4:06
Speaker 1: the swing of that, although still a bit guarded and like,
4:08
Speaker 1: you know, I just know a lot more now and
4:10
Speaker 1: I have a lot more that I want to keep
4:11
Speaker 1: a little bit more closer to the chest, just you know,
4:14
Speaker 1: as things grow and all. You know, however, many million
4:17
Speaker 1: of y'all. At that point, I think we're over eight
4:19
Speaker 1: million downloads, So we have over eight million Low Riders
4:23
Speaker 1: in our community, yo. Like, starting from like zero listeners
4:27
Speaker 1: to that, that's just it's been a labor of love
4:31
Speaker 1: and such a journey that I've enjoyed taking you guys
4:35
Speaker 1: step by step, y'all learning with me, growing with me.
4:38
Speaker 1: Like I remember at one point we were doing behind
4:41
Speaker 1: the scenes of the podcast just to show y'all us
4:44
Speaker 1: trying to figure it out, because we were really just
4:46
Speaker 1: trying to figure it out for a while. But in that,
4:50
Speaker 1: you know, it's like, you guys, the Lowriders, my community
4:55
Speaker 1: over here, and y'all being kind of like my diary
4:57
Speaker 1: to a certain extent sometimes has lit that fire under
5:02
Speaker 1: me again to want to, you know, share, be vulnerable
5:05
Speaker 1: in things and just you know, open up a bit.
5:08
Speaker 1: So I appreciate you guys a lot, not only for that,
5:13
Speaker 1: but as we begin to recap at the end of
5:15
Speaker 1: this year, you guys will see that I appreciate you
5:17
Speaker 1: guys because you've been a consistent The Lowriders the latest
5:21
Speaker 1: with Lona Rosa has been a consistent in this journey
5:25
Speaker 1: from the day I turned on this microphone. Yeah, I
5:28
Speaker 1: mean there's there will be a lot to talk through
5:30
Speaker 1: and a lot to talk about while it's almost been
5:33
Speaker 1: a year. And I'm also gonna be taking you guys
5:36
Speaker 1: to Ghana with me. So we'll be going to Ghana
5:41
Speaker 1: at the end of the year. Bring it in the
5:42
Speaker 1: new year. I can't promise you, you know, full blown
5:46
Speaker 1: out episodes because I do want to. I mean, we
5:48
Speaker 1: will still be uploading, but I don't know exactly how
5:53
Speaker 1: much I'll actually upload in Ghana. So you know, don't worry.
5:56
Speaker 1: We ain't going to where you still get your uploads
5:57
Speaker 1: and your news and all the things. But I'm gonna
6:00
Speaker 1: be you know, very very very uh transparent and showing
6:05
Speaker 1: a lot of my journey there because I'm excited to
6:07
Speaker 1: go to Africa for the first time and I want
6:09
Speaker 1: to take you guys with me. So make sure you
6:10
Speaker 1: are subscribed to my YouTube channel, Lauren la Rosa TV
6:13
Speaker 1: for the vlogs. So we got a lot to do
6:16
Speaker 1: before the new year comes in, and I am excited.
6:19
Speaker 1: So that's been you know, my feeling all day of
6:21
Speaker 1: just like okay, how they break over at the breakfast club,
6:24
Speaker 1: but like now we get to really leaning and just
6:26
Speaker 1: focus on let us with Laurena Rose the podcast y'all. Yes, okay,
6:32
Speaker 1: all right, y'all. So it was announced today that Charlemagne
6:35
Speaker 1: the God got two hundred million dollars to sit up
6:38
Speaker 1: there on that mic and spit. I know the mike's think,
6:42
Speaker 1: but baby, he has paid. Let's talk about it now.
6:48
Speaker 1: Speaking of podcasting, today it was announced this guy y'all
6:53
Speaker 1: may know him a little bit, Charlemagne the God. He
6:57
Speaker 1: covered Forbes Magazine. The title of the cover it's this
7:01
Speaker 1: daily cover How Charlemagne became a media guide radio personality.
7:06
Speaker 1: Charlemagne the God recently signed a two hundred million dollar
7:09
Speaker 1: deal with iHeartMedia. Now he has ambitionous, ambitious plan to
7:13
Speaker 1: turn his Black Effect Network shout out to the Black
7:15
Speaker 1: Effect podcast network where y'all are listening to me at
7:18
Speaker 1: into the beet of podcasting. So damn, Like, I don't
7:23
Speaker 1: even cussle the podcast, but yo, let me just tell
7:26
Speaker 1: y'all first of all, like working with Charlemagne and working
7:30
Speaker 1: with Envy has been one of the most inspiring things
7:34
Speaker 1: I've ever ever ever experienced in my life. Like I've
7:38
Speaker 1: gotten to work with a lot of people and I
7:40
Speaker 1: tell people this all the time, you know, good to bad,
7:42
Speaker 1: when lose to draw. I don't know how he might
7:45
Speaker 1: feel about me at this point, but I even give
7:48
Speaker 1: Harvey Levin from TMZ his props often because I tell people, like,
7:52
Speaker 1: you know, there was a lot that I learned there,
7:54
Speaker 1: Like I became really polished about certain things at TMZ,
7:59
Speaker 1: but most importantly watching him get up every single day,
8:03
Speaker 1: you know, three four o'clock in the morning, seven days
8:05
Speaker 1: a week, actually work, you know, like he's not just like, oh,
8:10
Speaker 1: this is cute. I own this little media company. He's
8:12
Speaker 1: in there, he's working, he's calling sources, he's breaking stories,
8:15
Speaker 1: he's doing all of that. Right. That was very inspiring
8:20
Speaker 1: to see. And I learned a lot about like discipline
8:22
Speaker 1: and what it takes to keep something working. Like if
8:25
Speaker 1: you want a well oil machine, you have to be
8:27
Speaker 1: in the machine. You have to understand the inner workings
8:29
Speaker 1: of the machine, the people who were at the machine,
8:31
Speaker 1: which you need, what you don't need, what's working, what's
8:33
Speaker 1: not all? Everything? Okay, eyes closed, Right, But when I
8:38
Speaker 1: went over to the Breakfast Club and I started working
8:40
Speaker 1: with Charlemagne and DJ Mvy, like, it was a different
8:45
Speaker 1: type of inspiring that I've never experienced that up close
8:48
Speaker 1: to my life because number one, of course they're black,
8:52
Speaker 1: Like it's completely different than watching the Harvey No Jade,
8:55
Speaker 1: but it's just the honest truth. It's just different. And
8:57
Speaker 1: then also too, they come out of the hip hop space.
9:00
Speaker 1: Like so you know, I remember when I moved to LA,
9:06
Speaker 1: my goal was like, Okay, I want to be able
9:09
Speaker 1: to act and talk show and all these things. And
9:11
Speaker 1: I'm just really interested in like pop culture and television
9:14
Speaker 1: and music and everything. Black is what I know because
9:18
Speaker 1: it's what I grew up on. It's not even like,
9:20
Speaker 1: you know, I was purposely just only trying to talk
9:22
Speaker 1: about black news and black music, but it's just like,
9:25
Speaker 1: these are the things I know for real. I could
9:27
Speaker 1: talk about it in my sleep. I can talk passionately
9:30
Speaker 1: about it. It's natural, it's me, it's you know what
9:32
Speaker 1: I mean. So in doing that, I remember being told like,
9:36
Speaker 1: don't go be the black girl at the black outlet.
9:39
Speaker 1: It'll pigeonhold your career. You'll never be able to get anywhere.
9:42
Speaker 1: You'll be in a box. Don't do it. When I
9:44
Speaker 1: come to the Breakfast club and I see Envy, and
9:46
Speaker 1: I see Charlottatne and I see how successful they are
9:50
Speaker 1: come and I was gonna say coming out of the
9:53
Speaker 1: hip hop media space, but they're still in it. And
9:55
Speaker 1: I think that's what people don't understand, like when you
9:59
Speaker 1: look at the big names like in this article. Just
10:03
Speaker 1: to put it in perspective of how major Charlamgne's deal is,
10:07
Speaker 1: and I'm gonna break down as much as I can,
10:09
Speaker 1: there's not a lot of details about how to deal
10:11
Speaker 1: with structure. I was surprised that this number was even
10:13
Speaker 1: in here. The way Charlotte Mage like he won't tell
10:16
Speaker 1: them like nothing about nothing. I was surprised that this
10:18
Speaker 1: number was in here. But I will talk a bit
10:20
Speaker 1: about that as much as we can. But to put
10:23
Speaker 1: it into perspective, Forbes talks a bit about how Joe
10:27
Speaker 1: Rogan recently signed a deal for two hundred and fifty
10:32
Speaker 1: million dollars. There are reports that I'm looking at from
10:35
Speaker 1: back in July of twenty twenty five. Joe Rogan, hosts
10:39
Speaker 1: of the world's leading podcast, The Joe Rogan Experience, is
10:42
Speaker 1: said to a return to YouTube after inking a new
10:44
Speaker 1: deal with Spotify were two hundred and fifty million dollars,
10:48
Speaker 1: signaling a shift in the streaming services. Podcast strategy. He
10:53
Speaker 1: captured the post. I am very happy to announced that
10:54
Speaker 1: I will send my partnership with Spotify, the largest podcast
10:58
Speaker 1: platform in the world. Deal which spans multiple years, includes
11:01
Speaker 1: an upfront minimum guarantee and a revenue sharing arrangement based
11:05
Speaker 1: on advertising sales. So that's normally like the back end conversation.
11:09
Speaker 1: Under the terms that the new licensing deal, the audio
11:10
Speaker 1: streaming giant will broaden the distribution of the Joe Rogan
11:13
Speaker 1: experience beyond its previous exclusivity on the platform. The show
11:18
Speaker 1: will now be available on various podcast platforms, including YouTube, Apple,
11:22
Speaker 1: and Amazon. Here goes that streaming again. We just talked
11:24
Speaker 1: about Breakfast Club expanding to streaming and Netflix. I don't
11:27
Speaker 1: know if y'all see what's going on here. You have
11:30
Speaker 1: Breakfast Club that does this deal with Netflix. After all
11:33
Speaker 1: the news about the streamers and the podcasting market coming
11:37
Speaker 1: to streaming, and then Charlemagne en out with the two
11:40
Speaker 1: hundred million dollar deal. Do y'all see that is becoming
11:44
Speaker 1: the ABC of podcasting? Like of course, we know traditional
11:49
Speaker 1: television is out the window. We just talked in our
11:51
Speaker 1: last episode about the fact that the oscars right after
11:54
Speaker 1: over fifty years on traditional television on ABC is having
11:59
Speaker 1: to create partnership with YouTube. The world is shifting, in
12:03
Speaker 1: the world of podcasting is shifting, and people make it
12:06
Speaker 1: seem like podcasting is like dying out and you know,
12:09
Speaker 1: the money he's all messed up. No, it's there. You
12:11
Speaker 1: just have to understand where to go get it and
12:14
Speaker 1: how to position yourself. And if you're watching a playbook,
12:16
Speaker 1: I'm watching You Got the Joe Rogan you know playbook.
12:21
Speaker 1: It's the streaming with the deal where you can see
12:24
Speaker 1: him and hear him as many places that make sense,
12:27
Speaker 1: and then the money comes in, and the money he
12:30
Speaker 1: has the minimum guarantee, which he's gonna use it just
12:32
Speaker 1: like keep up in his business. The deal on the
12:34
Speaker 1: back end, so I'm sure he probably the minimum guarantee
12:37
Speaker 1: is probably nothing crazy. I mean, it's crazy compared to
12:41
Speaker 1: what you or me would be making, right, but for
12:43
Speaker 1: a podcast as large as Joe Rogan's is, I'm assuming
12:47
Speaker 1: I don't know this for a fact, but I'm assuming
12:49
Speaker 1: that his upfront guarantee would be something that isn't too crazy,
12:52
Speaker 1: so that that back end situation that he has figured
12:55
Speaker 1: out on the advertising side, and you know, the promotionals
13:00
Speaker 1: he's gonna yo the way that he is going to
13:04
Speaker 1: clear profit off of that deal easily because of how
13:07
Speaker 1: big he's built up the podcast, in how readily available
13:13
Speaker 1: to your eyes and ears he now has positioned it.
13:16
Speaker 1: And in boom, Charlemagne goes and does the same thing.
13:19
Speaker 1: That's the new playbook and I'm I'm let me tell y'all,
13:22
Speaker 1: I'm paying attention. So forubes continues. Right, So they're they're
13:28
Speaker 1: talking to Charlemagne. He is in like a comic bookstore,
13:31
Speaker 1: and they're basically like going through, you know, just some
13:36
Speaker 1: of what has made him who he is today in
13:39
Speaker 1: the media space. This is what John Store from The
13:41
Speaker 1: Daily Show says about Charlamage. He says, no fear. He
13:44
Speaker 1: has an incredible ability to steal conversation to its salient center.
13:48
Speaker 1: And it's not all about clicks, it's real. Bob Pittman,
13:52
Speaker 1: who's the CEO of iHeartMedia, says, does he say stuff
13:56
Speaker 1: that a lot of people don't agree with? Of course,
13:58
Speaker 1: but that's Charlemagne being true to Charlemagne, and he has
14:01
Speaker 1: consistently been rewarded for that outrageousness. Now, this deal that
14:06
Speaker 1: Charlemagne signed actually took place from what we're learning today
14:10
Speaker 1: because there were also reports out there that he hadn't
14:15
Speaker 1: signed the deal yet and I'm still right next to him,
14:18
Speaker 1: and I ain't know what was going on, if I'm
14:19
Speaker 1: being honest with y'all. But again, this is not stuff
14:21
Speaker 1: that they just like readily, like you know, anybody just
14:23
Speaker 1: whatever if I if I need a call en vi
14:26
Speaker 1: Charlemagne and say, hey, what do y'all think about this?
14:28
Speaker 1: Money wise, this whatever whatever. When you were at this
14:30
Speaker 1: point of your career where I'm at, would you have
14:32
Speaker 1: done it? Like anytime I need to? But I don't
14:35
Speaker 1: be all in the business like this. I know these
14:37
Speaker 1: AIG's doing well, but like damn okay, So they didn't
14:43
Speaker 1: get into kind of some of the specifics. So back
14:46
Speaker 1: in August this Charlemagne signed a five year, two hundred
14:49
Speaker 1: million dollar extension with iHeartMedia. So this deal, now, this
14:53
Speaker 1: is the only breakdown that we have. This deal means,
14:55
Speaker 1: of course, he'll stay on the breakfast club, which Charlamagne
14:58
Speaker 1: always tells me, keep the main thing, the main Okay.
15:01
Speaker 1: He is keeping the main thing, the main thing, and
15:03
Speaker 1: it is allowing him to walk away with two hundred
15:05
Speaker 1: million freaking dollars. Okay. Heard you. So it'll extend his
15:10
Speaker 1: time of the Breakfast Club for the near future. It
15:12
Speaker 1: puts him in the same league with Joe Rogan. Again.
15:14
Speaker 1: I told you guys that they did that comparison because
15:17
Speaker 1: of the amount of money that Joe Rogan just signed
15:20
Speaker 1: his deal for last year, and they don't say this,
15:23
Speaker 1: but realizing what Joe Rogan did and reading and researching
15:26
Speaker 1: for this episode, I'm like, oh, the deals are kind
15:30
Speaker 1: of the same. You got the streamer, the structure, all
15:32
Speaker 1: the stuff, but even more vital to this deal. And
15:37
Speaker 1: what I think people don't even realize is happening right
15:40
Speaker 1: in front of their face is Charlemagne is literally using
15:43
Speaker 1: iHeart medium. When I say using, I don't meet it
15:45
Speaker 1: in a disrespectful way. I mean it in the most
15:48
Speaker 1: respectful way. Because business is a give and take. It
15:52
Speaker 1: is a two way street. It is in exchange. You
15:55
Speaker 1: take care of your people, they take care of you.
15:58
Speaker 1: So Charlemagne is using his position in the leverage that
16:01
Speaker 1: he's built at iHeart from his sweat equity, right, so
16:04
Speaker 1: all of the time energy, brand building, notoriety type of
16:09
Speaker 1: leverage he's brought to iHeart. He went back to them
16:12
Speaker 1: during the pandemic and said, Yo, we need to start
16:14
Speaker 1: this podcast network called the Black Effect Podcast Network. Right,
16:16
Speaker 1: The Black Effect Podcast Network has been on or in
16:21
Speaker 1: partnership with iHeart since And let me okay, let me
16:27
Speaker 1: just say this as well. When one of the things
16:30
Speaker 1: that I've learned too from working up close and personal
16:33
Speaker 1: with a Charlemagne or with the Envy, it's not just
16:36
Speaker 1: about give and take in the sense of Okay, I'll
16:39
Speaker 1: work here, so I need to run it up on y'all.
16:41
Speaker 1: I need to get as much as I can out
16:43
Speaker 1: of this. It's about the quality in the substance of
16:47
Speaker 1: what you're bringing to the table as well too. And
16:49
Speaker 1: I think you know, you know, we talk about recap
16:52
Speaker 1: in the year one of the this has been a
16:53
Speaker 1: crazy year for me. Like man, I could have never
16:58
Speaker 1: imagined some of the things that God allowed me to
17:00
Speaker 1: just literally gracefully walk into and to fall in my lap.
17:05
Speaker 1: And you know, all I had to do was be
17:06
Speaker 1: ready and preparing. Even on days where I slipped and
17:09
Speaker 1: I didn't do the best, God was right there and
17:11
Speaker 1: I was so clearly able to hear him say up,
17:14
Speaker 1: tighten up, up, discipline up. One of the things that
17:19
Speaker 1: I've been honestly able to learn up close with them
17:21
Speaker 1: is again, it's the substance piece. It's like anybody can
17:25
Speaker 1: pull up a seat to the table. People talk about
17:28
Speaker 1: I want to see at the table. I want to
17:29
Speaker 1: build my own table. Sometimes building your own table starts
17:32
Speaker 1: with pulling up a seat to the table to even
17:34
Speaker 1: be able to break bread with people who are doing
17:38
Speaker 1: things the way that you want to do them, or
17:40
Speaker 1: even if not the exact same way, but like on
17:42
Speaker 1: the levels you want to do them on, or sometimes
17:44
Speaker 1: on the levels or you don't want to do them on,
17:46
Speaker 1: or doing things you don't want to do so that
17:47
Speaker 1: you're able to learn. But you're at the table, you're learning,
17:50
Speaker 1: you're in the conversation, you're in the room, and then
17:52
Speaker 1: from there you're able to go off and build your
17:54
Speaker 1: own tables. I've watched them, you know, not build. I
17:57
Speaker 1: mean they're still actively building their their own tables. Because
18:01
Speaker 1: another thing y'all need to realize is this is just
18:04
Speaker 1: Charlemagne's day job. Like when I was reading this article,
18:09
Speaker 1: like we joking, we play around all day, like y'all know,
18:13
Speaker 1: you know me and Charlemagne got it's like a very
18:16
Speaker 1: like you get on my nerves, but love you to death,
18:19
Speaker 1: and no one could tell me anything about the guys
18:21
Speaker 1: like you cannot tell me anything about envy or anything
18:23
Speaker 1: about Charlotte at all, period, won't ever let you. And
18:26
Speaker 1: it gets on their nerves too that I defend them
18:28
Speaker 1: so much, But it's because I see how much work
18:31
Speaker 1: and effort they put into building their lives outside of
18:34
Speaker 1: the breakfast club. And then people see numbers like this
18:37
Speaker 1: and they're amazed, and I'm like, y'all don't get it.
18:39
Speaker 1: I get to see that every day, two hundred million
18:41
Speaker 1: dollars and it is just your day job. We're not
18:44
Speaker 1: even talking about because you know, in this article they
18:50
Speaker 1: mentioned Black Effect, right, and I told you guys, people
18:52
Speaker 1: will not even keep a game that Black Effect is
18:55
Speaker 1: literally like it has built so much over the time
19:00
Speaker 1: that it came up under iHeart. In the podcast Space
19:05
Speaker 1: Charlemagne started Black Effect with Dolly Bishop. Shouted the Dolly Bishop,
19:09
Speaker 1: who is the president of development and production, and basically like, okay,
19:13
Speaker 1: Dolly gonna make sure you need something done, honey, Dolly
19:16
Speaker 1: gonna get it done. Okay. She is the girl, not
19:18
Speaker 1: a girl, girl, the girl like, don't play with Dolly,
19:21
Speaker 1: but Charlemagne and Dolly built this network right and when
19:24
Speaker 1: you think about it, on a just a small scale.
19:27
Speaker 1: So they brought in podcasts. They wanted to build these shows.
19:30
Speaker 1: They wanted to house, you know, things that Charlemagne was
19:32
Speaker 1: already doing. They did that. From there, they then begin
19:36
Speaker 1: to be like, Okay, how can we look out here
19:40
Speaker 1: in the world and build other podcast networks under Black
19:44
Speaker 1: Effect Podcast Network to do exactly what we did. They've
19:46
Speaker 1: now began doing that with Drink Chimps, Noriega and Drink Champs.
19:50
Speaker 1: DJ fin is a podcast network Black Effect iHeart moving
19:58
Speaker 1: for They in this Forbes article, they mentioned that they
20:02
Speaker 1: want to bring on ten more shows just in twenty
20:04
Speaker 1: twenty six, but not even just shows, like there's so
20:08
Speaker 1: much business to be done in iHeart is leaning all
20:10
Speaker 1: the way in, not just because again of the give
20:13
Speaker 1: and take. It's like, Okay, he's giving us, you know,
20:15
Speaker 1: the leverage, the notoriety, good business, but the fact that
20:18
Speaker 1: it's good business. Let me tell you, guys, the numbers
20:20
Speaker 1: that they mentioned in here. So this is one of
20:22
Speaker 1: the biggest things I've learned from from the Unk squad.
20:25
Speaker 1: That's what I call DJ Envy and Charlemagne It's not
20:28
Speaker 1: just about that transactional give and take. It's like, yo,
20:30
Speaker 1: when you pull up, I don't care for nobody giving
20:32
Speaker 1: you nothing. Make sure if you're in the room, it's
20:35
Speaker 1: why am I here? You always asking why? And if
20:38
Speaker 1: you can add value? Add that bitch, like, don't add it? Okay?
20:42
Speaker 1: So the Forbes article says, since twenty twenty, Forbes mentions
20:45
Speaker 1: that Black Effect has launched over sixty shows. Right, they say.
20:49
Speaker 1: iHeartMedia reported podcast revenue a four hundred and forty eight
20:53
Speaker 1: point eight million dollars in twenty twenty four, So this
20:56
Speaker 1: is four years after the Black Effect was active, up
20:59
Speaker 1: from two hundred and fifty two point six million dollars
21:03
Speaker 1: in twenty twenty one and one hundred and one million
21:06
Speaker 1: dollars the year prior. So what this means is in
21:12
Speaker 1: twenty twenty, when the Black Effect Podcast Network began partnering
21:18
Speaker 1: with iHeart, who was already doing podcasting, The Breakfast Club
21:21
Speaker 1: and the Black Effect podcast Network contributed tremendously to a
21:26
Speaker 1: lot of the popular podcasts and culture and our culture
21:30
Speaker 1: being on this network. So in twenty twenty they made
21:34
Speaker 1: one hundred and one million dollars in their podcasting space.
21:38
Speaker 1: Revenue wise, in twenty twenty one, iHeart made two hundred
21:42
Speaker 1: and fifty two point six million dollars in their as
21:46
Speaker 1: far as revenue in their podcasting space. So in twenty
21:49
Speaker 1: twenty one, Black Effects would have been with them for
21:51
Speaker 1: a year. In twenty twenty four, Black Effects would have
21:54
Speaker 1: been with iHeart on the podcasting space for four years.
22:00
Speaker 1: With the help of the Black Effect, I Heart grew
22:04
Speaker 1: over two hundred million dollars in revenue in podcasting as
22:08
Speaker 1: long as one ninety six. So just with that being said, right,
22:12
Speaker 1: think about it, I create this podcast network. I'm like, yo,
22:15
Speaker 1: come over here, believe in culture, believe in podcasts, and
22:18
Speaker 1: believe in the black man that got these shows on
22:19
Speaker 1: his back his black bag. WHOA, that sounds a little racist,
22:23
Speaker 1: but I'm black, so I can say that got these
22:25
Speaker 1: shows on his back that wants to come over add
22:28
Speaker 1: to your yah. I'm pulling up with CTA table. I
22:31
Speaker 1: done been at the breakfast club. I'm in the mix
22:33
Speaker 1: of it. I see how things work and I want
22:34
Speaker 1: to add to it. So I come with my shows.
22:38
Speaker 1: In the matter of a little over three to four
22:41
Speaker 1: years of my network being a part of your conversation,
22:43
Speaker 1: your revenue conversation. When it comes to podcasting, you guys
22:48
Speaker 1: are seeing an increase of over one hundred and ninety
22:52
Speaker 1: million dollars that alone. Like people are like blown away
22:55
Speaker 1: by this two hundred million dollar number. I am, too shit,
22:58
Speaker 1: But when I read the rest to this article, I'm like,
23:01
Speaker 1: y'all don't understand. Leverage is gooder than gold and that
23:04
Speaker 1: is exactly what the Black Effect podcast Network is doing.
23:09
Speaker 1: And then Charlottage is still walking away, but he's two
23:10
Speaker 1: hundred million dollars on his day job. So hard for him. Okay,
23:16
Speaker 1: rumble black man, and rumble like this is so inspiring
23:19
Speaker 1: as much as that man gets on my nerves, oh
23:22
Speaker 1: my god, and he is so tough on me, and
23:24
Speaker 1: I'd be having bad days like It'd be days where
23:27
Speaker 1: like I feel like I'm not as prepared as I
23:29
Speaker 1: should be, and I feel like you could tell it.
23:31
Speaker 1: There are days sometimes where you know, life is happening
23:35
Speaker 1: and I'm still learning how to like you know, experience
23:37
Speaker 1: that and still you know, show up and personality turn
23:40
Speaker 1: on and they're so good at it. Yeah, there are
23:44
Speaker 1: just days where I'm not even motivated to talk about
23:46
Speaker 1: the things that are going on, and I might not
23:48
Speaker 1: have been able to produce anything exclusively the night before.
23:50
Speaker 1: So I feel like the way I talk about things
23:52
Speaker 1: isn't as like, you know, I'm just not always fully there, like,
23:56
Speaker 1: but there are days where I hit it out the park.
23:58
Speaker 1: There are days where and I mean every single day,
24:01
Speaker 1: don't care if it's a good or bad day. I'm
24:03
Speaker 1: not backing down. I'm gonna continue to show up. And
24:05
Speaker 1: this is why, because I see things like this every day,
24:08
Speaker 1: and I see what happens when you continuously build. In
24:11
Speaker 1: the best part of all of this that I've been
24:14
Speaker 1: thinking about this whole freaking day, y'all, this man loves
24:18
Speaker 1: his job. They love what they do, like they sincerely
24:24
Speaker 1: love what they do in every aspect, I mean inside
24:27
Speaker 1: of the studio and outside, so all of the side
24:30
Speaker 1: ventures and side quests and because we didn't even get
24:33
Speaker 1: to the production companies with Kevin Hard and the book
24:36
Speaker 1: and prints and this is insane, but I love to
24:42
Speaker 1: see it. I love y'all. I don't even know who
24:44
Speaker 1: is the last person in the space in the hip
24:49
Speaker 1: hop like really from the hip hop space, because that's
24:52
Speaker 1: another thing too that I'm so proud of. It is
24:54
Speaker 1: like they really from it like they're really from the
24:57
Speaker 1: space of like culture us and they outside with it. Okay,
25:04
Speaker 1: I don't know the last person that I can point
25:05
Speaker 1: to here, like you know, you know, number wise, like
25:13
Speaker 1: this is like NBA contract numbers US black US. Shout
25:20
Speaker 1: out to the guys. Congratulations Charlemagne. I know you probably
25:22
Speaker 1: gonna watch this or listen to this and you're gonna
25:25
Speaker 1: be getting on my nerves. But congratulations though. And that
25:31
Speaker 1: Forbes article is now live. You guys can take a read.
25:34
Speaker 1: If you're not familiar with Charlemagne's background story, they do
25:36
Speaker 1: mention a bit of it here. But I was also
25:38
Speaker 1: talking today to one of our producers, Sam who just
25:41
Speaker 1: recently got promoted to music director of Power one on
25:45
Speaker 1: five to one, which is the radio station at Breakfast
25:48
Speaker 1: Club is on in New York, which is a major
25:51
Speaker 1: thing because New York is number one market, you know,
25:54
Speaker 1: in the space. And she's young. That's my that's that's
25:57
Speaker 1: my dog. Okay. But I was talking to her day
26:00
Speaker 1: and we were talking about how reading Charlemagne's first book,
26:02
Speaker 1: Black Black Privilege, that was probably one of the first
26:06
Speaker 1: books I read as an adult where I was like, oh, okay,
26:11
Speaker 1: you know this song whose world is this? The world
26:14
Speaker 1: is just like it made me feel like I was
26:16
Speaker 1: in that song. Like, Yo, everything I'm experiencing is not
26:20
Speaker 1: happening to me, is happening for me, and it's my privilege.
26:23
Speaker 1: Like showing up with all of this blackness and this
26:27
Speaker 1: experience in this non experience and culture, that is my
26:32
Speaker 1: asset in the room. That is what's gonna make my
26:35
Speaker 1: businesses successful compared to somebody else's and spo y'all. Now,
26:41
Speaker 1: at the end of the day, there's a lot to
26:43
Speaker 1: talk about, and yo, if two hundred million dollars is
26:47
Speaker 1: on the table to talk about it, when I get
26:49
Speaker 1: to that point, it'll be more. Though it'll be more
26:52
Speaker 1: because the the market will be so different like we
26:55
Speaker 1: we we're in how you consume the podcast and everything
26:59
Speaker 1: will be different. Wherever where it's gonna be, we'll be
27:01
Speaker 1: there and we gonna be leading the space I market,
27:03
Speaker 1: mark my word. Okay, we will be leading that space.
27:07
Speaker 1: Let me tell y'all something. There's a lot to talk
27:10
Speaker 1: about every single day, and baby, if people are here
27:13
Speaker 1: making twenty million dollars to do it, I am going
27:15
Speaker 1: to keep on, yappings. I appreciate you guys for being
27:19
Speaker 1: right here with me to talk about it. As always,
27:22
Speaker 1: I tell you guys that every single episode with my Lowriders,
27:24
Speaker 1: I'm laying La Rosa. This is the latest with Lord
27:26
Speaker 1: de Rosa, and I will catch you guys in my
27:28
Speaker 1: next episode. They inspired say black if you are black,
27:31
Speaker 1: if not, don't try, just leave it. Uh. I'll tell
27:35
Speaker 1: you soon