Latest / The Unified Brand - Branding Podcast
When Should You Rebrand? Building a Brand That Lasts with Christy Madden
When does a brand need to change, and when does it need the conviction to keep building on what already works?
Chris Outlaw is joined by Christy Madden, Strategy Director at Ragged Edge, to explore how brands create lasting value through a clear idea, meaningful difference and consistent execution. Drawing on work with Wise, Monzo and Granola,
Christy explains how to recognise existing brand equity, make strategy simple enough for an entire organisation to use, and resist change driven by novelty alone.
In this episode, they discuss:
How to decide what to preserve during a rebrand
Why a brand…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.