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How to Attract Coaching Clients From Your Podcast with Wendy McCallum
Episode Description
What’s actually working for coaches in 2026 when it comes to client acquisition?
In this episode, Jessica sits down with Wendy McCallum—former lawyer turned business coach and founder of the Business Building Bootcamp—to unpack how Wendy has built a thriving coaching business for more than 15 years… and why she’s doubling down on podcasts, conversations, and human-first marketing.
Wendy shares:
Why she still uses the same “old-school” strategies she relied on in the early days
How her podcast became her top-of-funnel growth engine
The one-to-many “open house” strategy that…
The skinny
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