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Inside the Playbook: Milana Lewis on What Makes an Artist Stand Out
In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis (CEO of Stem) to unpack the realities of artist development and partnerships in today’s music business.
Milana shares how artists can get noticed without relying solely on social media, why consistent storytelling is key, and the tough decisions behind who gets signed and when. She also dives into the challenges of timing, capacity, and staying true to your vision while finding the right partners.
We explore real-world examples, from artists like Frank Ocean and Chappell Roan, and draw parallels between the…
The skinny
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