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German Startup Monitor 2024: B2B Dominance & the Green-Economy Shift
Joe Menninger unpacks the 2024 Deutscher Startup Monitor (DSM): nearly 75% of German startups are now B2B — led by names like Celonis and Personio — and almost half identify as part of the green economy, pulling in a wave of ESG-focused investors.
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Why this episode matters: The definitive annual read on the German startup base — where the models, the money, and the sustainability tilt are actually heading. Primary-data grounding for any DACH thesis.
In this episode, we cover:
Why nearly 75% of German startups are…
The skinny
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