#284 - Hall of Fame: Charly Johnson

FOUR ACTIONABLE TAKEAWAYS

Start your email with research personalization to stand out in the inbox (vs generic greeting).

Quote the prospect/company directly by researching where the company is investing its money (e.g. in job postings, funding announcements).

Use a more humanized approach when prospecting. Sharing something you both have in common in the P.S. is a great place to add a human touch.

Reach out to your prospect immediately after they engage with your content - no need to wait for the next sequence step.

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Senior Account Executive @ Salesloft

Team Lead…

The skinny

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