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Methods for Underdogs: How Alibaba's Taobao Dominated eBay in China | Cold Call
Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China | Cold Call
21 Jun 2023
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In 2007, Alibaba’s Taobao became China’s leading consumer e-commerce marketplace, displacing the once dominant eBay. How did underdog Taobao do it? And will it be able to find a way to monetize its marketplace and ensure future success? Harvard Business School professor Felix Oberholzer-Gee discusses his case, “Alibaba’s Taobao,” (https://store.hbr.org/product/alibaba-s-taobao-a/709456?sku=709456-PDF-ENG) and related strategy lessons from his new book, Better, Simpler Strategy: A Value-Based Guide to…
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