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Lubetkin on Communications 10/21/2017: PRSA New Jersey "Content Marketing & Storytelling Panel"
Media relations has been a mainstay of the PR industry for decades, but that's changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results. Brand journalism (also known as content marketing) is dramatically changing how we practice PR. Skillfully written news reports that resonate with customers and humanize a company's message are the new PR frontier. In this episode of the Lubetkin on Communications podcast, we present a panel program from the Public Relations Society…
The skinny
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