Own Your Keywords (with Steve Woodruff)
You have a business name. You have a product or service you offer. You probably have a website and a logo. But do you know your keywords? If not, you’re missing out on a valuable tool that communicates how you help people. A little while back, I came across an insightful post on LinkedIn by my friend Steve Woodruff, who is known as the King of Clarity. Steve was talking about the value of keywords for your business. I wasn’t sure what he meant, so after a brief explanation, I invited him back on the podcast to give us some insights on using keywords for our business. (If you’ve been listening…
The skinny
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