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Will David’s Bridal’s New Diamonds & Pearls Store Concept Work? · Omni Talk Retail

• 0:00
  David's
• 0:00
  Bridal
• 0:01
  has
• 0:01
  unveiled
• 0:01
  a
• 0:02
  new
• 0:02
  store
• 0:02
  concept.
• 0:03
  It
• 0:03
  is
• 0:03
  calling
• 0:04
  Diamonds
• 0:05
  and
• 0:05
  Pearls,
• 0:05
  one
• 0:06
  of
• 0:06
  maybe
• 0:06
  the
• 0:06
  greatest
• 0:07
  Prince
• 0:07
  songs
• 0:07
  ever.
• 0:08
  And
• 0:08
  hopefully
• 0:08
  they
• 0:09
  are
• 0:09
  giving
• 0:09
  him
• 0:10
  his
• 0:10
  just
• 0:10
  dues
• 0:11
  for
• 0:11
  taking
• 0:12
  that
• 0:12
  name.
• 0:13
  According
• 0:13
  to
• 0:13
  Retail
• 0:14
  Dive,
• 0:14
  the
• 0:14
  store
• 0:15
  features
• 0:15
  a
• 0:15
  curated
• 0:16
  selection
• 0:16
  of
• 0:16
  bridal
• 0:17
  fashion
• 0:17
  and
• 0:17
  accessories,
• 0:18
  personal
• 0:18
  styling,
• 0:19
  Shopify
• 0:20
  point
• 0:20
  of
• 0:20
  sale,
• 0:20
  integration
• 0:21
  for
• 0:21
  in
• 0:21
  store
• 0:21
  and
• 0:21
  online
• 0:22
  shoppers,
• 0:23
  champagne
• 0:23
  service,
• 0:24
  alterations,
• 0:24
  and
• 0:25
  luxury
• 0:26
  trunk
• 0:26
  shows.
• 0:27
  The
• 0:27
  store
• 0:27
  also
• 0:27
  carries
• 0:28
  exclusives
• 0:28
  not
• 0:29
  available
• 0:29
  at
• 0:29
  other
• 0:30
  David's
• 0:30
  Bridal
• 0:31
  locations.
• 0:31
  Beyond
• 0:32
  launching
• 0:32
  a
• 0:32
  new
• 0:33
  store
• 0:33
  concept,
• 0:33
  the
• 0:33
  retailer
• 0:34
  has
• 0:34
  also
• 0:34
  expanded
• 0:35
  its
• 0:35
  product
• 0:35
  assortment.
• 0:36
  David's
• 0:37
  Bridal
• 0:37
  recently
• 0:37
  teamed
• 0:38
  up
• 0:38
  with
• 0:38
  Perry
• 0:38
  Ellis
• 0:39
  and
• 0:39
  Cubavera
• 0:40
  to
• 0:40
  debut
• 0:41
  its
• 0:41
  first
• 0:42
  menswear
• 0:42
  collection.
• 0:43
  The
• 0:43
  retailer
• 0:44
  released
• 0:44
  suits
• 0:45
  in
• 0:45
  April
• 0:45
  and
• 0:45
  is
• 0:45
  rolling
• 0:46
  out
• 0:46
  Cuba
• 0:46
  Vera
• 0:47
  items
• 0:47
  over
• 0:47
  the
• 0:48
  summer.
• 0:49
  Chris,
• 0:49
  do
• 0:50
  you
• 0:50
  think
• 0:50
  that
• 0:51
  David's
• 0:51
  Bridal
• 0:52
  store
• 0:52
  new
• 0:53
  store
• 0:53
  concept,
• 0:53
  Diamonds
• 0:54
  and
• 0:54
  Pearls
• 0:54
  will
• 0:55
  catch
• 0:55
  on?
• 0:56
  Oh,
• 0:57
  man,
• 0:57
  I
• 0:58
  feel
• 0:58
  like,
• 0:58
  I
• 0:58
  feel
• 0:58
  like
• 0:58
  I'm,
• 0:59
  I
• 0:59
  feel
• 0:59
  like
• 0:59
  I'm
• 0:59
  a
• 0:59
  downer
• 1:00
  on
• 1:00
  this
• 1:00
  podcast.
• 1:00
  I
• 1:00
  don't
• 1:00
  feel
• 1:01
  like
• 1:01
  there's
• 1:01
  anything
• 1:01
  I've.
• 1:01
  Well,
• 1:01
  I,
• 1:02
  I
• 1:02
  guess
• 1:02
  I
• 1:02
  started
• 1:02
  out.
• 1:03
  Really?
• 1:03
  You
• 1:03
  started
• 1:03
  out
• 1:03
  with
• 1:04
  Walmart?
• 1:04
  Yeah,
• 1:04
  I
• 1:04
  lauded
• 1:05
  Walmart,
• 1:05
  yeah.
• 1:06
  Which
• 1:06
  is
• 1:06
  typical.
• 1:07
  So.
• 1:07
  Yeah,
• 1:07
  but
• 1:07
  I,
• 1:07
  I'm
• 1:08
  skeptical
• 1:08
  of
• 1:08
  this
• 1:08
  one
• 1:09
  too.
• 1:09
  And
• 1:09
  I
• 1:09
  think,
• 1:10
  you
• 1:10
  know,
• 1:10
  I
• 1:10
  mean,
• 1:11
  for
• 1:11
  numbers,
• 1:11
  like,
• 1:12
  endless
• 1:12
  aisle
• 1:13
  as
• 1:13
  a
• 1:13
  differentiator,
• 1:14
  especially
• 1:14
  in
• 1:15
  a
• 1:15
  physical
• 1:15
  store
• 1:16
  concept
• 1:16
  doesn't
• 1:17
  mean
• 1:17
  that
• 1:17
  much
• 1:17
  to
• 1:18
  me
• 1:18
  because,
• 1:18
  you
• 1:18
  know,
• 1:18
  who
• 1:18
  already
• 1:19
  has
• 1:19
  an
• 1:19
  endless
• 1:19
  aisle
• 1:19
  in
• 1:20
  the
• 1:21
  online
• 1:21
  sphere,
• 1:22
  like,
• 1:22
  okay,
• 1:22
  fine,
• 1:23
  I
• 1:23
  can
• 1:23
  go
• 1:23
  into
• 1:23
  a
• 1:24
  store
• 1:24
  and
• 1:24
  I
• 1:24
  can
• 1:24
  look
• 1:24
  things
• 1:25
  up
• 1:25
  online.
• 1:25
  Like,
• 1:26
  that
• 1:26
  just
• 1:26
  doesn't
• 1:26
  resonate
• 1:27
  with
• 1:27
  me.
• 1:27
  And
• 1:27
  we've
• 1:28
  talked
• 1:28
  over
• 1:28
  and
• 1:28
  over
• 1:28
  again
• 1:29
  in
• 1:29
  the
• 1:29
  eight
• 1:29
  year
• 1:29
  history
• 1:29
  of
• 1:29
  our
• 1:30
  show
• 1:30
  about
• 1:30
  how
• 1:30
  that's
• 1:31
  kind
• 1:31
  of
• 1:31
  fool's
• 1:31
  gold.
• 1:32
  So
• 1:32
  that's
• 1:32
  number
• 1:33
  one.
• 1:33
  The
• 1:33
  second
• 1:33
  point
• 1:34
  I
• 1:34
  make
• 1:34
  is
• 1:35
  promoting
• 1:35
  the
• 1:36
  Shopify
• 1:36
  integration.
• 1:37
  Who
• 1:38
  cares?
• 1:38
  Like
• 1:39
  that
• 1:40
  sounds
• 1:40
  like
• 1:40
  something
• 1:40
  to
• 1:41
  me
• 1:41
  that,
• 1:41
  you
• 1:41
  know,
• 1:42
  you
• 1:43
  throw
• 1:43
  in
• 1:43
  to
• 1:43
  sound
• 1:43
  techy.
• 1:44
  Right.
• 1:44
  But
• 1:44
  it's
• 1:45
  really
• 1:45
  a
• 1:45
  tell
• 1:45
  that
• 1:46
  you
• 1:46
  aren't
• 1:46
  that
• 1:46
  techie,
• 1:47
  in
• 1:47
  my
• 1:47
  opinion.
• 1:47
  Like,
• 1:48
  and
• 1:48
  Shopify
• 1:49
  has
• 1:49
  its
• 1:49
  limitations
• 1:50
  as
• 1:50
  a
• 1:50
  POS
• 1:51
  platform
• 1:51
  from
• 1:52
  my
• 1:52
  understanding
• 1:52
  too.
• 1:53
  So.
• 1:54
  So
• 1:54
  no,
• 1:55
  I
• 1:55
  think
• 1:55
  for
• 1:55
  me
• 1:55
  this
• 1:56
  is
• 1:56
  going
• 1:56
  to
• 1:56
  be
• 1:56
  a
• 1:56
  tough
• 1:57
  get.
• 1:58
  You
• 1:58
  know,
• 1:58
  had
• 1:59
  they,
• 1:59
  had
• 1:59
  they
• 2:00
  actually
• 2:00
  brought
• 2:00
  the
• 2:00
  menswear
• 2:01
  concept
• 2:01
  into
• 2:01
  a
• 2:02
  combined
• 2:02
  concept,
• 2:03
  I
• 2:03
  think
• 2:03
  that's
• 2:03
  a
• 2:03
  better
• 2:04
  way
• 2:04
  to
• 2:04
  go
• 2:04
  because
• 2:05
  I
• 2:05
  would
• 2:05
  be
• 2:05
  interested
• 2:05
  in
• 2:06
  that.
• 2:06
  Like,
• 2:06
  yeah,
• 2:07
  incremental
• 2:07
  hook
• 2:08
  there.
• 2:08
  Like
• 2:08
  dudes,
• 2:08
  when
• 2:08
  they
• 2:08
  have
• 2:09
  to
• 2:09
  get
• 2:09
  their
• 2:09
  tuxes
• 2:09
  for
• 2:09
  the
• 2:09
  wedding,
• 2:10
  they
• 2:10
  don't
• 2:10
  care
• 2:10
  where
• 2:10
  they
• 2:11
  go.
• 2:11
  So
• 2:11
  why
• 2:12
  are
• 2:12
  you
• 2:12
  letting
• 2:12
  that
• 2:12
  business
• 2:12
  go
• 2:13
  somewhere
• 2:13
  else?
• 2:13
  Bring
• 2:13
  it
• 2:13
  together,
• 2:14
  make
• 2:14
  the
• 2:14
  unit
• 2:15
  more
• 2:15
  productive.
• 2:16
  It's
• 2:16
  kind
• 2:16
  of
• 2:16
  the
• 2:17
  old,
• 2:17
  like
• 2:17
  consulting
• 2:18
  Case
• 2:18
  in
• 2:18
  business
• 2:19
  school
• 2:19
  of
• 2:19
  like,
• 2:19
  you
• 2:20
  know,
• 2:20
  how
• 2:20
  do
• 2:20
  you
• 2:20
  get
• 2:20
  the
• 2:21
  fast
• 2:21
  food
• 2:21
  restaurant
• 2:22
  to
• 2:22
  do
• 2:22
  breakfast,
• 2:22
  lunch
• 2:23
  and
• 2:23
  dinner
• 2:23
  more
• 2:23
  continuously?
• 2:24
  How
• 2:24
  do
• 2:24
  you
• 2:24
  use
• 2:24
  the
• 2:25
  unused
• 2:25
  times
• 2:26
  of
• 2:26
  the
• 2:26
  day
• 2:26
  to
• 2:26
  be
• 2:27
  more
• 2:27
  productive?
• 2:27
  So
• 2:27
  like
• 2:28
  that
• 2:28
  I
• 2:28
  think
• 2:28
  could
• 2:28
  work.
• 2:29
  But,
• 2:29
  but
• 2:29
  as,
• 2:30
  as
• 2:30
  a,
• 2:30
  as
• 2:31
  a
• 2:31
  plan
• 2:31
  to
• 2:31
  like
• 2:32
  stave
• 2:32
  off
• 2:33
  what's
• 2:33
  already
• 2:33
  happening
• 2:34
  endemically
• 2:34
  to
• 2:35
  David's
• 2:35
  Bridal.
• 2:35
  I
• 2:36
  just
• 2:36
  think
• 2:36
  this
• 2:36
  is
• 2:36
  another
• 2:37
  concept
• 2:37
  that's
• 2:38
  probably
• 2:38
  not
• 2:38
  going
• 2:38
  to
• 2:38
  work
• 2:39
  in
• 2:39
  the
• 2:39
  long
• 2:39
  run.
• 2:40
  Really.
• 2:40
  I,
• 2:41
  well
• 2:41
  one,
• 2:41
  you
• 2:41
  don't
• 2:42
  want
• 2:42
  the
• 2:42
  guys
• 2:43
  in
• 2:43
  the
• 2:43
  same
• 2:44
  bridal
• 2:44
  shop.
• 2:44
  Like
• 2:45
  that's
• 2:45
  not
• 2:45
  a
• 2:45
  good
• 2:45
  idea.
• 2:46
  You're
• 2:46
  not
• 2:46
  supposed
• 2:47
  to
• 2:47
  see
• 2:47
  the
• 2:47
  bride
• 2:47
  before.
• 2:48
  But
• 2:49
  I
• 2:49
  don't
• 2:49
  think
• 2:49
  that
• 2:49
  there's
• 2:50
  anything
• 2:50
  stopping
• 2:51
  you.
• 2:51
  I
• 2:51
  do
• 2:52
  think
• 2:52
  that
• 2:52
  you're
• 2:52
  on
• 2:52
  the
• 2:52
  right
• 2:53
  track
• 2:53
  of
• 2:53
  this
• 2:54
  idea
• 2:54
  could
• 2:54
  live
• 2:55
  on
• 2:55
  its
• 2:55
  own
• 2:56
  as
• 2:56
  a
• 2:56
  male
• 2:56
  concept
• 2:57
  for
• 2:58
  me.
• 2:58
  I
• 2:58
  think
• 2:58
  this
• 2:59
  is
• 2:59
  a
• 2:59
  brilliant
• 2:59
  idea.
• 3:00
  Chris.
• 3:00
  I
• 3:00
  actually
• 3:00
  love
• 3:01
  the
• 3:01
  idea
• 3:02
  of
• 3:02
  bringing
• 3:03
  service.
• 3:03
  You
• 3:03
  think,
• 3:03
  think
• 3:04
  about
• 3:04
  the
• 3:04
  things
• 3:04
  that
• 3:04
  they're
• 3:04
  talking
• 3:05
  about
• 3:05
  here.
• 3:05
  Champagne,
• 3:06
  these
• 3:07
  little
• 3:07
  touches.
• 3:07
  They're,
• 3:08
  they're
• 3:08
  doing
• 3:08
  trunk
• 3:09
  shows.
• 3:09
  They're
• 3:10
  really
• 3:10
  focusing
• 3:11
  here
• 3:11
  on
• 3:12
  service
• 3:12
  and
• 3:12
  creating
• 3:13
  a
• 3:13
  luxury
• 3:14
  experience
• 3:14
  that
• 3:15
  you
• 3:15
  have
• 3:15
  not
• 3:15
  gotten
• 3:16
  before
• 3:16
  at
• 3:17
  a
• 3:17
  David's
• 3:17
  Bridal.
• 3:18
  You're
• 3:18
  now
• 3:18
  giving
• 3:19
  this
• 3:19
  high
• 3:20
  touch,
• 3:20
  high
• 3:21
  service
• 3:21
  experience
• 3:22
  at
• 3:22
  a
• 3:22
  lower
• 3:23
  price
• 3:23
  point
• 3:23
  product.
• 3:24
  And
• 3:24
  I
• 3:24
  love
• 3:25
  this.
• 3:25
  I
• 3:25
  think
• 3:25
  it's
• 3:26
  something
• 3:26
  that
• 3:26
  we
• 3:26
  all
• 3:27
  need
• 3:27
  to
• 3:27
  be
• 3:27
  paying
• 3:28
  more
• 3:28
  close
• 3:28
  attention
• 3:29
  to.
• 3:29
  Again,
• 3:29
  something
• 3:29
  that
• 3:30
  we're
• 3:30
  hearing
• 3:30
  a
• 3:30
  lot
• 3:30
  about
• 3:31
  at
• 3:32
  Shop
• 3:32
  Talk
• 3:32
  Europe
• 3:33
  is
• 3:33
  this
• 3:33
  emphasis
• 3:34
  on
• 3:34
  service
• 3:35
  that
• 3:35
  isn't
• 3:36
  just
• 3:36
  at
• 3:36
  the
• 3:36
  luxury
• 3:37
  level
• 3:37
  that
• 3:37
  you
• 3:38
  like.
• 3:38
  If
• 3:38
  we
• 3:39
  started
• 3:39
  seeing
• 3:39
  more
• 3:40
  retailers
• 3:40
  like
• 3:40
  this
• 3:41
  like
• 3:41
  a
• 3:41
  David's
• 3:42
  Bridal
• 3:42
  really
• 3:42
  lean
• 3:43
  in
• 3:43
  on
• 3:43
  experience.
• 3:44
  It's,
• 3:44
  it's
• 3:45
  the
• 3:45
  one
• 3:45
  thing
• 3:45
  that
• 3:46
  I
• 3:46
  think
• 3:46
  can
• 3:46
  differentiate
• 3:47
  them
• 3:47
  right
• 3:47
  now
• 3:47
  because
• 3:48
  no
• 3:48
  one
• 3:48
  else
• 3:49
  is
• 3:49
  doing
• 3:49
  this.
• 3:49
  That
• 3:50
  it's
• 3:50
  like
• 3:50
  you
• 3:51
  go
• 3:51
  into
• 3:51
  a
• 3:51
  Macy's
• 3:52
  Bridal,
• 3:52
  you
• 3:52
  go
• 3:52
  into
• 3:52
  another,
• 3:53
  any
• 3:53
  other
• 3:53
  category.
• 3:54
  Like
• 3:54
  you
• 3:54
  just,
• 3:55
  you
• 3:55
  don't
• 3:55
  get
• 3:55
  the
• 3:55
  level
• 3:56
  of
• 3:56
  service
• 3:56
  anymore.
• 3:57
  It's
• 3:57
  all
• 3:57
  about
• 3:57
  transaction
• 3:58
  and
• 3:59
  having
• 3:59
  the
• 3:59
  least
• 3:59
  amount
• 3:59
  of
• 4:00
  people
• 4:00
  on
• 4:00
  the
• 4:00
  floor.
• 4:00
  And
• 4:01
  I
• 4:01
  think
• 4:01
  this
• 4:01
  is
• 4:02
  one
• 4:02
  of
• 4:02
  these
• 4:02
  experiences
• 4:03
  where
• 4:03
  if
• 4:03
  I
• 4:03
  was
• 4:03
  at
• 4:03
  David's
• 4:04
  Bridal
• 4:04
  right
• 4:04
  Now,
• 4:04
  I
• 4:05
  would
• 4:05
  100
• 4:06
  be
• 4:06
  testing
• 4:06
  a
• 4:06
  concept
• 4:06
  like
• 4:07
  this.
• 4:07
  And
• 4:07
  for
• 4:08
  the
• 4:08
  men
• 4:08
  too,
• 4:08
  like
• 4:08
  making
• 4:09
  this
• 4:09
  an
• 4:09
  experience
• 4:10
  where
• 4:10
  you
• 4:10
  all
• 4:10
  go
• 4:10
  pick
• 4:10
  out
• 4:11
  your
• 4:11
  tuxes,
• 4:11
  there's
• 4:12
  a
• 4:12
  whiskey
• 4:12
  bar,
• 4:12
  there's
• 4:13
  other
• 4:13
  things
• 4:13
  like
• 4:13
  that's
• 4:14
  what
• 4:14
  you
• 4:14
  get
• 4:14
  at
• 4:14
  the
• 4:15
  high
• 4:15
  end
• 4:15
  experience.
• 4:16
  And
• 4:16
  I
• 4:16
  think
• 4:17
  that
• 4:17
  if
• 4:17
  they
• 4:18
  can
• 4:18
  pull
• 4:18
  this
• 4:19
  off
• 4:19
  and
• 4:19
  really
• 4:19
  invest
• 4:20
  in
• 4:20
  service
• 4:20
  and
• 4:21
  this
• 4:21
  high
• 4:21
  touch,
• 4:22
  I
• 4:22
  think
• 4:22
  that
• 4:22
  they
• 4:23
  could
• 4:23
  be
• 4:23
  doing
• 4:24
  a
• 4:24
  banger
• 4:25
  business
• 4:26
  right
• 4:26
  now
• 4:27
  and
• 4:27
  really
• 4:27
  start
• 4:28
  to
• 4:28
  stand
• 4:28
  apart
• 4:28
  from
• 4:28
  their
• 4:29
  competitors.
• 4:29
  Because
• 4:29
  who
• 4:30
  doesn't
• 4:30
  want
• 4:30
  great
• 4:30
  service
• 4:31
  and
• 4:31
  an
• 4:32
  affordable,
• 4:32
  affordably
• 4:32
  priced
• 4:33
  product.
• 4:33
  I
• 4:33
  think
• 4:34
  we're
• 4:34
  going
• 4:34
  to
• 4:34
  start
• 4:34
  to
• 4:34
  see
• 4:34
  people
• 4:35
  coming
• 4:35
  down
• 4:35
  from
• 4:36
  those
• 4:36
  luxury
• 4:36
  bridal
• 4:37
  experiences
• 4:37
  just
• 4:38
  because
• 4:38
  you
• 4:38
  have
• 4:38
  a
• 4:38
  more
• 4:38
  cost
• 4:39
  conscious
• 4:39
  consumer.
• 4:40
  But
• 4:41
  yeah,
• 4:41
  so
• 4:41
  I
• 4:41
  think
• 4:42
  of
• 4:42
  two
• 4:42
  things
• 4:42
  in
• 4:42
  response
• 4:43
  to
• 4:43
  that.
• 4:43
  So
• 4:43
  number
• 4:43
  one,
• 4:44
  you
• 4:44
  know,
• 4:44
  the
• 4:44
  thing
• 4:44
  about
• 4:45
  the
• 4:45
  men,
• 4:45
  like
• 4:45
  I
• 4:46
  think,
• 4:46
  you
• 4:46
  know,
• 4:47
  you
• 4:47
  can,
• 4:47
  you
• 4:47
  can
• 4:47
  solve
• 4:48
  that
• 4:48
  architecture,
• 4:48
  you
• 4:48
  can
• 4:48
  solve
• 4:49
  that
• 4:49
  through
• 4:49
  scheduling.
• 4:49
  And
• 4:50
  oftentimes
• 4:50
  too
• 4:51
  like
• 4:51
  the
• 4:51
  men
• 4:51
  shop
• 4:51
  at
• 4:52
  a
• 4:52
  different
• 4:52
  time
• 4:52
  than
• 4:52
  the
• 4:52
  women
• 4:53
  do
• 4:53
  for
• 4:53
  the
• 4:53
  dresses.
• 4:54
  So
• 4:54
  I
• 4:54
  don't
• 4:54
  think
• 4:54
  the
• 4:54
  fear
• 4:55
  of
• 4:55
  seeing
• 4:55
  the,
• 4:55
  the
• 4:56
  bride
• 4:56
  in
• 4:56
  her
• 4:56
  wedding
• 4:56
  gown
• 4:57
  is
• 4:57
  really
• 4:57
  that,
• 4:57
  that
• 4:58
  of
• 4:58
  an,
• 4:58
  that
• 4:58
  much
• 4:59
  of
• 4:59
  an
• 4:59
  issue.
• 5:00
  But
• 5:00
  the
• 5:00
  second
• 5:00
  thing,
• 5:00
  like,
• 5:01
  yeah,
• 5:01
  I
• 5:01
  agree
• 5:01
  everybody
• 5:01
  wants
• 5:02
  better
• 5:02
  service,
• 5:02
  but
• 5:03
  the
• 5:03
  trick
• 5:04
  with
• 5:04
  providing
• 5:04
  better
• 5:04
  services,
• 5:05
  you
• 5:05
  need
• 5:05
  to
• 5:05
  pay
• 5:06
  for
• 5:06
  it.
• 5:06
  And
• 5:07
  so
• 5:07
  that's
• 5:07
  what's
• 5:08
  unclear
• 5:08
  to
• 5:08
  me
• 5:08
  in
• 5:09
  terms
• 5:09
  of,
• 5:09
  you
• 5:10
  know,
• 5:10
  how
• 5:10
  are
• 5:10
  they
• 5:10
  getting
• 5:11
  the
• 5:11
  margins
• 5:12
  from
• 5:12
  this
• 5:12
  concept
• 5:13
  to
• 5:13
  pay
• 5:14
  for
• 5:14
  it.
• 5:14
  You
• 5:14
  can
• 5:15
  just,
• 5:15
  you
• 5:15
  can't
• 5:15
  just
• 5:16
  wave
• 5:16
  your
• 5:16
  wand
• 5:16
  and
• 5:16
  give
• 5:17
  better
• 5:17
  service.
• 5:18
  Yeah,
• 5:19
  so
• 5:19
  that
• 5:19
  to
• 5:19
  me
• 5:20
  is
• 5:20
  the
• 5:21
  element
• 5:21
  that
• 5:21
  was
• 5:21
  missing
• 5:22
  here.
• 5:22
  It
• 5:22
  sounds
• 5:23
  like
• 5:23
  they're
• 5:23
  trying
• 5:23
  to
• 5:23
  put
• 5:23
  some
• 5:23
  higher
• 5:24
  end
• 5:24
  products
• 5:24
  in,
• 5:24
  but
• 5:25
  yet
• 5:25
  they're
• 5:25
  going
• 5:25
  to
• 5:25
  have
• 5:26
  a
• 5:26
  smaller
• 5:26
  array
• 5:27
  of
• 5:27
  products.
• 5:27
  So,
• 5:28
  so,
• 5:28
  so
• 5:29
  maybe,
• 5:29
  but
• 5:29
  it's
• 5:30
  hard
• 5:30
  to
• 5:30
  become
• 5:31
  something
• 5:31
  that
• 5:31
  you're
• 5:31
  not.
• 5:32
  And,
• 5:33
  and
• 5:33
  companies
• 5:34
  have
• 5:34
  failed
• 5:34
  on
• 5:35
  this
• 5:35
  attempt
• 5:35
  many,
• 5:36
  many
• 5:36
  times
• 5:36
  over
• 5:36
  the
• 5:37
  year
• 5:37
  because
• 5:37
  they
• 5:37
  forget
• 5:37
  that,
• 5:38
  you
• 5:38
  know,
• 5:39
  margins,
• 5:40
  the
• 5:40
  level
• 5:41
  of
• 5:41
  margin
• 5:41
  that
• 5:41
  you
• 5:42
  have
• 5:42
  is
• 5:42
  correlated
• 5:43
  to
• 5:43
  the
• 5:43
  amount
• 5:43
  of
• 5:43
  service
• 5:44
  you
• 5:44
  can
• 5:44
  provide.
• 5:46
  And
• 5:46
  that's
• 5:46
  what
• 5:46
  makes
• 5:47
  this
• 5:47
  such
• 5:47
  a
• 5:47
  difficult
• 5:48
  get
• 5:49
  when
• 5:49
  you
• 5:49
  try
• 5:49
  to
• 5:49
  move
• 5:49
  up
• 5:50
  market
• 5:50
  in
• 5:50
  service.
• 5:51
  And
• 5:51
  I
• 5:51
  just
• 5:51
  don't
• 5:52
  see
• 5:52
  that
• 5:52
  from
• 5:52
  this
• 5:52
  concept.
• 5:53
  Yeah,
• 5:54
  I
• 5:54
  think
• 5:54
  that's
• 5:54
  the
• 5:55
  biggest,
• 5:56
  that's
• 5:56
  a
• 5:56
  big
• 5:56
  issue
• 5:56
  though
• 5:57
  that
• 5:57
  these
• 5:57
  retailers
• 5:57
  are
• 5:58
  going
• 5:58
  to
• 5:58
  have
• 5:58
  to
• 5:58
  contend
• 5:58
  with
• 5:59
  right
• 5:59
  now.
• 5:59
  I
• 5:59
  mean,
• 5:59
  I
• 5:59
  think
• 6:00
  that's
• 6:00
  where
• 6:00
  things
• 6:00
  like
• 6:01
  I
• 6:01
  come
• 6:01
  into
• 6:02
  play.
• 6:02
  Like
• 6:02
  where
• 6:03
  are
• 6:03
  you
• 6:03
  able
• 6:03
  to
• 6:03
  save
• 6:04
  money,
• 6:04
  use
• 6:05
  leveraging
• 6:05
  AI
• 6:06
  in
• 6:06
  your
• 6:06
  businesses
• 6:07
  so
• 6:07
  that
• 6:07
  you
• 6:07
  can
• 6:08
  find
• 6:08
  some
• 6:09
  of
• 6:09
  that
• 6:09
  additional
• 6:10
  revenue
• 6:11
  to
• 6:11
  put
• 6:12
  towards
• 6:12
  service.
• 6:12
  I
• 6:12
  just,
• 6:13
  I
• 6:13
  think
• 6:13
  it's
• 6:13
  going
• 6:13
  to
• 6:13
  be
• 6:14
  too,
• 6:14
  too
• 6:14
  much
• 6:15
  of
• 6:15
  a
• 6:15
  determining
• 6:16
  factor
• 6:16
  in
• 6:17
  the
• 6:17
  success
• 6:17
  of
• 6:17
  a
• 6:17
  business
• 6:18
  overall
• 6:19
  if
• 6:20
  they're
• 6:20
  not
• 6:20
  willing
• 6:21
  to
• 6:21
  invest
• 6:21
  here
• 6:22
  because
• 6:22
  this
• 6:23
  is
• 6:23
  too
• 6:23
  high
• 6:23
  touch
• 6:24
  of
• 6:24
  an
• 6:24
  experience.
• 6:24
  Shopping
• 6:25
  for
• 6:25
  a
• 6:25
  wedding
• 6:25
  gown
• 6:25
  is
• 6:26
  too
• 6:26
  high
• 6:26
  touch
• 6:27
  of
• 6:27
  an
• 6:27
  experience
• 6:27
  to,
• 6:28
  to
• 6:28
  let
• 6:29
  that
• 6:29
  service
• 6:29
  element
• 6:29
  decline.
• 6:30
  So.
• 6:31
  Okay,
• 6:31
  let
• 6:31
  me
• 6:31
  just
• 6:32
  press
• 6:32
  you
• 6:32
  on
• 6:32
  that
• 6:33
  because
• 6:33
  like
• 6:33
  if
• 6:34
  that's
• 6:34
  the
• 6:34
  case,
• 6:35
  should
• 6:36
  your
• 6:36
  new
• 6:36
  store
• 6:37
  concept
• 6:37
  be
• 6:37
  dependent
• 6:38
  upon
• 6:38
  that?
• 6:39
  I
• 6:40
  think
• 6:40
  that's
• 6:40
  a
• 6:40
  tough
• 6:41
  be
• 6:41
  dependent
• 6:41
  on
• 6:42
  service,
• 6:43
  be
• 6:44
  dependent
• 6:44
  on
• 6:44
  you
• 6:44
  leveraging
• 6:45
  new
• 6:45
  techniques
• 6:46
  in
• 6:46
  AI
• 6:47
  to
• 6:47
  make
• 6:47
  it
• 6:47
  work
• 6:48
  financially.
• 6:48
  I
• 6:48
  think
• 6:49
  that's
• 6:49
  a
• 6:49
  tough
• 6:49
  ask.
• 6:50
  No.
• 6:50
  I
• 6:50
  take
• 6:50
  me
• 6:50
  from
• 6:50
  a
• 6:51
  company
• 6:51
  that's
• 6:51
  calling
• 6:51
  out
• 6:52
  Shopify
• 6:52
  as
• 6:52
  a
• 6:53
  key
• 6:53
  technological
• 6:53
  ingredient.
• 6:54
  This
• 6:54
  store
• 6:55
  concept.
• 6:55
  I'm,
• 6:56
  I'm
• 6:56
  saying
• 6:56
  more
• 6:57
  from
• 6:57
  other
• 6:57
  areas
• 6:57
  of
• 6:58
  the
• 6:58
  store.
• 6:58
  I'm
• 6:58
  not
• 6:58
  saying
• 6:59
  AI
• 6:59
  in
• 6:59
  the
• 6:59
  store.
• 7:00
  I
• 7:00
  should
• 7:00
  have
• 7:00
  clarified.
• 7:00
  I'm
• 7:01
  saying,
• 7:01
  like,
• 7:01
  overall,
• 7:02
  where
• 7:02
  can
• 7:03
  you.
• 7:03
  Where
• 7:03
  are
• 7:03
  you
• 7:04
  as
• 7:04
  a
• 7:04
  business
• 7:04
  applying
• 7:05
  AI
• 7:05
  to
• 7:06
  refine
• 7:07
  and
• 7:08
  find
• 7:08
  more
• 7:08
  efficiencies
• 7:09
  in
• 7:09
  your
• 7:09
  business
• 7:09
  operations
• 7:10
  so
• 7:11
  that
• 7:11
  you
• 7:11
  can
• 7:11
  free
• 7:12
  up
• 7:13
  resources
• 7:13
  to
• 7:14
  pay
• 7:14
  for
• 7:14
  more
• 7:15
  and
• 7:15
  to
• 7:15
  allocate
• 7:16
  that
• 7:16
  to
• 7:16
  better
• 7:16
  service
• 7:17
  in
• 7:17
  the
• 7:17
  stores?
• 7:17
  Because
• 7:18
  that's.
• 7:18
  That
• 7:18
  to
• 7:18
  me,
• 7:19
  you
• 7:19
  know,
• 7:19
  you're,
• 7:20
  you're.
• 7:20
  A
• 7:20
  lot
• 7:20
  of
• 7:21
  companies
• 7:21
  are
• 7:21
  reducing
• 7:21
  headcount
• 7:22
  right
• 7:22
  now
• 7:22
  at
• 7:22
  the
• 7:22
  headquarters.
• 7:23
  Like,
• 7:23
  that's
• 7:23
  what
• 7:24
  I'm
• 7:24
  saying
• 7:24
  is
• 7:24
  if
• 7:24
  you're
• 7:24
  going
• 7:25
  to
• 7:25
  reduce
• 7:25
  headcount
• 7:25
  there,
• 7:26
  can
• 7:26
  you
• 7:26
  start
• 7:27
  to
• 7:27
  put
• 7:27
  this
• 7:27
  back
• 7:27
  into
• 7:28
  service
• 7:28
  in
• 7:28
  the
• 7:28
  stores
• 7:29
  so
• 7:29
  that
• 7:29
  the
• 7:30
  companies
• 7:30
  stay
• 7:30
  alive
• 7:31
  and
• 7:31
  they
• 7:31
  become
• 7:32
  a
• 7:33
  destination
• 7:33
  for
• 7:33
  shoppers
• 7:34
  right
• 7:34
  now?
• 7:35
  Right.
• 7:35
  Which
• 7:36
  brings
• 7:36
  me
• 7:36
  back
• 7:36
  to
• 7:36
  the
• 7:36
  point
• 7:36
  of,
• 7:37
  yeah,
• 7:37
  if
• 7:37
  you're
• 7:37
  going
• 7:37
  to
• 7:37
  do
• 7:37
  that,
• 7:37
  do
• 7:38
  that
• 7:38
  for
• 7:38
  your
• 7:38
  fleet
• 7:38
  of
• 7:38
  stores
• 7:39
  that
• 7:39
  already
• 7:39
  exist,
• 7:40
  because
• 7:40
  you
• 7:40
  can
• 7:40
  get
• 7:40
  more
• 7:40
  payback
• 7:41
  there
• 7:41
  than
• 7:41
  doing
• 7:41
  it
• 7:42
  than
• 7:42
  trying
• 7:42
  to
• 7:42
  make
• 7:42
  a
• 7:43
  distracting
• 7:43
  new
• 7:43
  concept
• 7:44
  work
• 7:45
  when
• 7:45
  you
• 7:45
  don't
• 7:45
  have
• 7:45
  that
• 7:45
  figured
• 7:46
  out
• 7:46
  for
• 7:46
  your
• 7:46
  chain
• 7:46
  of
• 7:46
  stores
• 7:47
  already.
• 7:47
  Like,
• 7:48
  I
• 7:48
  don't.
• 7:48
  I.
• 7:49
  I'm
• 7:49
  actually
• 7:49
  getting
• 7:50
  more
• 7:50
  skeptical
• 7:50
  of
• 7:50
  this
• 7:51
  as
• 7:51
  we
• 7:51
  talk
• 7:51
  about
• 7:51
  it,
• 7:52
  but.