Latest / Punk CX: Customer Experience Insights with Adrian Swinscoe
To be good at customer experience has to begin with an experiential triage - Interview with Nick Webb
Today’s interview is with Nick Webb, a world-renowned Strategist, Bestselling Author, and Futurist. Nick joins me today to talk about his new book, What Customers Hate, why he chose to focus on hate and not love, the TV show Undercover Boss, outdated customer experience best practice, the SOS Approach and why customer surveys may be your enemy amongst a bunch of other things.
This interview follows on from my recent interview – Having gone through 10 years of transformation in the past two years, how do we maintain momentum – Interview with Don Schuerman of Pega – and is number 426 in the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.