Latest / PGgrowth - Planned Giving podcast
N0 85: DRIVING PG FORWARD Understanding Your Opportunity Gap
In this second pod focusing on our webinar series Driving PG Forward from the Fall of 2023, Ken Ramsay - noted planned giving expert and data guru - gives one of the best arguments for understanding your organization's data and planned giving opportunity I have ever heard – and I have heard Ken talk about this many times before.
It is all about the gap.
The gap is the space between your current planned giving successes and your planned giving potential. Until you take the time to understand the true revenue potential that is within your stakeholder base, it will be difficult for your…
The skinny
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