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The Power of Emerging Music Markets, with Alfonso Perez Soto
Most countries underestimate how local competitors and digital giants like YouTube, TikTok, and others are shaping the future of the music industry by developing emerging markets. Alfonso Perez Soto, a veteran in the global music industry, unveils the surprising role YouTube plays across India, Africa, and the Middle East.
He and host Seth Shachner (Strat Americas) share how local initiatives like Boomplay and Wangami fought hard to carve out their space, what the rise of the Latin market means for the future of the industry, and more.
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