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Why Wearing Makeup Could Signal Insecurity

Building a business as a first-generation migrant is hard.

Building one in the beauty industry — where competition is intense and the market is oversaturated — is even harder.

Rumbie’s journey didn’t start with trends or glamour, It started with a gap.

She noticed something most major beauty brands in Australia ignored for years: dark and brown-skinned women were barely considered. Instead of waiting to be included, she built for them.

In this episode of the BACEO Podcast, we sit down with Rumbie to unpack the real conversation around makeup — beyond stereotypes, beyond judgement, and beyond…

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