Create Clear & Actionable Journeys with the 5x12 Framework
I have to admit, even I got stuck...
Recently, I was working on the onboarding journey for my Circle community.
What started as a flexible journey inside a Miro board very quickly became a complex map that became impossible to use.
With every new insight we wanted to add came questions about where it should go and how it should be defined. Due to these meta-level questions, we lost momentum, and the entire process slowed to a halt.
Unintentionally, I had created a journey structure that was simply too complex to be useful in practice.
Finding the right balance between structure and…
The skinny
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