Latest / OneLegUpAlex Media / One Leg Up - Special Offer From Derrek's Bags and PodMatch Guest Expert Vince Quinn Helps Us Have One Leg Up In Podcast Sphere 8-1-24

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One Leg Up - Special Offer From Derrek's Bags and PodMatch Guest Expert Vince Quinn Helps Us Have One Leg Up In Podcast Sphere 8-1-24 · OneLegUpAlex Media

0:05
Speaker 1: Here's your host, Alex Derek.
0:14
Speaker 2: I hold the great new podcast work. This podcast has
0:20
Speaker 2: a promo code attached to it now thanks to Derek's Bags.
0:24
Speaker 2: You remember Derek Cook. We just highlighted him last week
0:27
Speaker 2: for disability probably month. This eighta awareness month, and he
0:32
Speaker 2: has done this incredible offer for my listeners. And let
0:37
Speaker 2: me tell you, if you're in need of a medical
0:39
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0:42
Speaker 2: the street, Derek's Bags is your go to. And here's
0:47
Speaker 2: the message I got tonight. You want to hear this one.
0:50
Speaker 2: I mean, this was a great way to wake up
0:53
Speaker 2: on Twitter for X. I hope you're doing good, Derek
0:58
Speaker 2: told me. I just wanted to let you go. I
1:00
Speaker 2: made a custom code for you or anyone else you
1:03
Speaker 2: know from my at C shop. The code is for
1:07
Speaker 2: fifty percent off and there is no end date. So
1:13
Speaker 2: if you use the promo code Alex G you'll get
1:16
Speaker 2: fifty percent off anything. Derek sealing, I might get a
1:19
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1:23
Speaker 2: you to do the same. Derek's Bags. You're gonna of
1:25
Speaker 2: course follow him at d r R e KS Bags
1:31
Speaker 2: on X and so thanks Derek Cook for this incredible
1:36
Speaker 2: off for fifty percent off, and I'll drop that link
1:41
Speaker 2: in the description below, and of course promo code alex G.
1:48
Speaker 2: And there's a joke around the office that I would
1:50
Speaker 2: get that promo code one day, and here we go,
1:52
Speaker 2: promo code alex G. Thanks to Derek's bags. Another you know,
1:59
Speaker 2: great supporter of the podcast is Podmatch, and I'm an
2:03
Speaker 2: affiliate of theirs, and they always encourage me to drop
2:05
Speaker 2: my affiliate link and to even say that this interview
2:09
Speaker 2: coming up is sponsored by Podmatch. That's right. My interview
2:13
Speaker 2: with Vince Quinn, who is a former Philly sports talk
2:19
Speaker 2: show host turned production guy right SBX Productions is baby
2:24
Speaker 2: and he talks about it and so much more about
2:27
Speaker 2: how he helps entrepreneurs start up their own podcast. So
2:32
Speaker 2: take a listen to my conversation with Vince Quinn of
2:36
Speaker 2: SBX Productions. Well, this is a proud interview sponsored by
2:43
Speaker 2: podmatch dot com and my next guest. I love the
2:47
Speaker 2: tagline here for Vince Quinn. I went from spinning a
2:50
Speaker 2: prizewheel to being a national voice. Vince, that just sounds
2:54
Speaker 2: so fun and adventurous. Thanks for joining my podcast.
2:59
Speaker 3: Yeah, it certainly was wild and adventurous, it was exhausting,
3:04
Speaker 3: It was all the ranges of emotion, I would say,
3:06
Speaker 3: looking back on it, it was pretty much everything you
3:08
Speaker 3: could feel.
3:09
Speaker 1: So it was quite a Right.
3:11
Speaker 2: Well, I've heard you also do some radio as well,
3:13
Speaker 2: so I'm a radio guy. I like that connection also.
3:16
Speaker 2: But right now, you're the co founder and creative director
3:18
Speaker 2: of SBX Productions, and you help entrepreneurs really get one
3:23
Speaker 2: leg up in the podcast sphere, don't you.
3:26
Speaker 1: Yeah, because one of the biggest things that I realized.
3:28
Speaker 3: I've been running the business for about three years now,
3:31
Speaker 3: and what I've seen from a lot of people is
3:33
Speaker 3: they get started and then they quit, like right away.
3:36
Speaker 1: You know. It's just like, oh, oh my god.
3:38
Speaker 3: Editing is so hard, and I have to schedule all
3:39
Speaker 3: these guests and like is anybody listening to it?
3:42
Speaker 1: And just like at the overall approach, you know what
3:44
Speaker 1: I mean.
3:44
Speaker 3: So people have such a hard time I think, building
3:47
Speaker 3: a rhythm with how they want to accomplish something in podcasting.
3:51
Speaker 1: And like just really starting off on the right foot.
3:54
Speaker 3: So I'm putting a lot of time and energy into
3:56
Speaker 3: that and it's been really rewarding.
3:59
Speaker 2: All right, tell me about taglines, because you got one
4:02
Speaker 2: mind is accountability, adaptability, and accessibility. Do if I want
4:06
Speaker 2: entrepreneurs want to find their voice in the podcast sphere,
4:11
Speaker 2: they might have a tough time identifying that tagline right
4:13
Speaker 2: away and how do you help them with that?
4:15
Speaker 1: Yeah?
4:16
Speaker 3: I think part of it is a lot of people
4:18
Speaker 3: when they do a show, they're thinking too big in
4:20
Speaker 3: the idea of I want everybody to listen to the show,
4:22
Speaker 3: and this show is for everybody, and if I make
4:24
Speaker 3: it as big an audience as possible, that I can
4:26
Speaker 3: get as big an audience as possible.
4:28
Speaker 1: And I think.
4:29
Speaker 3: It's totally misguided, right, Like one of the things that
4:31
Speaker 3: I tell people when I work with them.
4:33
Speaker 1: Is be selfish.
4:34
Speaker 3: And this is the same thing like when I was
4:35
Speaker 3: in the radio business and I people asking me about
4:38
Speaker 3: sports radio and how can I get better as a
4:39
Speaker 3: host or how do I become a host and things
4:41
Speaker 3: like that, Like you got to talk about things that
4:43
Speaker 3: you are really genuinely passionate about. And if you're spending
4:47
Speaker 3: a lot of time talking about things because you think
4:49
Speaker 3: other people might want to hear it, then you're missing
4:52
Speaker 3: the opportunity, Like you're you're talking to people that you
4:55
Speaker 3: don't have a real connection with you're saying things that
4:58
Speaker 3: you may not fully believe or haven't full explored yet
5:00
Speaker 3: to have like a true.
5:01
Speaker 1: Defined, interesting opinion.
5:04
Speaker 3: And because of that, you're wasting a lot of time,
5:06
Speaker 3: you're wasting your own energy, and you're robbing yourself the
5:08
Speaker 3: opportunity to find out what your actual voice and opinion
5:11
Speaker 3: on things really is because you're not talking about the
5:14
Speaker 3: stuff that you're most selfishly passionate about.
5:16
Speaker 2: You know, my dad kind of gave me that reality.
5:18
Speaker 2: There are seven hundred plus podcasts out there, so and
5:21
Speaker 2: everybody wants to do a sports podcast, sports radio. How
5:25
Speaker 2: do you teach people to stand out? That's the biggest
5:28
Speaker 2: thing in this sphere, isn't it.
5:30
Speaker 1: Yeah?
5:30
Speaker 3: It's taking risks, right, And the nice thing was that
5:33
Speaker 3: for me when I was doing radio, and that's like
5:35
Speaker 3: I started as a podcast and the podcast was what
5:38
Speaker 3: gave me proof of concept to get on the radio.
5:40
Speaker 1: And that's really by the.
5:41
Speaker 2: Way, has a two hundred and twenty five station range
5:44
Speaker 2: with the Vince Quinn Show. Very impressive, by the way.
5:47
Speaker 1: Yeah, no, it was amazing.
5:49
Speaker 3: Doing that show was so much fun, and like talking
5:51
Speaker 3: to people in all these different cities and building connections
5:54
Speaker 3: was really cool.
5:54
Speaker 1: But that was the thing.
5:55
Speaker 3: It's like, it's a four hour show, you know, so
5:58
Speaker 3: when you're doing four hours, it's like.
6:00
Speaker 1: Okay, well it's a slow news night.
6:03
Speaker 3: Let me take a risk here in this segment and
6:05
Speaker 3: at three point fifteen am, I'm gonna do something a
6:08
Speaker 3: little squirrely, a little goofy, and just see how it goes,
6:10
Speaker 3: you know. So like I would, I would do that
6:12
Speaker 3: kind of stuff a lot, but I was willing to
6:13
Speaker 3: take risks. And I think a lot of people, especially
6:16
Speaker 3: in formats, like that they're afraid. And I think corporations
6:21
Speaker 3: tell people to be afraid of what they say and
6:25
Speaker 3: you know, to someday, and there's always extremes and limits
6:28
Speaker 3: to that kind of thing. But I think on a
6:29
Speaker 3: base level of just like if I had a caller
6:31
Speaker 3: when I was doing sports radio and they were like, hey, so, Fitz,
6:34
Speaker 3: what do you think of like Tom Brady and this
6:36
Speaker 3: and that and whatever, And I'd be like, well, listen,
6:37
Speaker 3: I'm gonna be honest.
6:38
Speaker 1: I hate Tom Brady. I do not like that guy.
6:40
Speaker 1: I think he smug.
6:41
Speaker 3: I don't think he's honest with people very often, and like,
6:44
Speaker 3: I have no idea who he actually is he's a winner,
6:47
Speaker 3: but is he any good you know, like or what
6:48
Speaker 3: kind of guy is he?
6:49
Speaker 1: Rather?
6:50
Speaker 3: So like that kind of stuff is me being honest.
6:53
Speaker 3: I don't think a lot of people are willing to
6:54
Speaker 3: go on the air and say they hate Tom Brady.
6:56
Speaker 1: But I'm a Philly sports radio guy.
6:58
Speaker 3: It's a tough town, and I was willing to give
7:01
Speaker 3: honest opinions on things, and.
7:03
Speaker 1: That got me to a national level, Like it was
7:05
Speaker 1: totally worth it.
7:05
Speaker 2: All right, Well you mentioned Philly. I gotta ask you this.
7:08
Speaker 2: You know, we'll get back to helping podcasters, but now
7:09
Speaker 2: I got took sports with you for a minute, because
7:12
Speaker 2: it seems like Bryce Harper's, you know, time in Philly
7:16
Speaker 2: has really changed the culture, much like one Soto and
7:19
Speaker 2: the Yankees I mentioned because they're playing each other as
7:21
Speaker 2: we record this. But the fact that Bryce Harper's in
7:24
Speaker 2: Philly has sort of changed the sports culture down there,
7:27
Speaker 2: hasn't it.
7:28
Speaker 1: Yeah, he's an iconic figure.
7:30
Speaker 3: I mean, he's just one of those guys that everybody
7:32
Speaker 3: likes because he's all emotion and passion and he legitimately
7:35
Speaker 3: loves the sport and he puts everything into it.
7:38
Speaker 1: And that's all the people want.
7:39
Speaker 3: In Philly, Like they they don't want people that are
7:42
Speaker 3: just good enough and they're making some good money and
7:45
Speaker 3: they can have an eight year career, but they don't
7:47
Speaker 3: get the most out of themselves. You know, they just
7:49
Speaker 3: made enough money to do it and feel comfortable and
7:52
Speaker 3: that's it.
7:53
Speaker 1: And they give it up. Like that's not what Philly's about.
7:55
Speaker 3: Because the thing is so many people truly like you hear,
7:58
Speaker 3: diehard sports fan and people who live and.
8:01
Speaker 1: Die by it.
8:01
Speaker 3: But like that is absolutely matter of fact how people
8:04
Speaker 3: are in Philly. There's plenty of them, like countless that
8:08
Speaker 3: treat it more seriously than they literally treat religion.
8:11
Speaker 1: It is religion. And so when it is like that,
8:14
Speaker 1: you need people.
8:14
Speaker 3: When you're talking about big superstar players, you want guys
8:17
Speaker 3: that are absolutely motivated, willing to do anything that it takes.
8:20
Speaker 1: Bryce Harper's that guy.
8:21
Speaker 3: He's a proven winner, he's changed at culture, and he's
8:25
Speaker 3: just in you know, he's a local superstar.
8:28
Speaker 2: Siriani's on the hot tabe on the hot seat. By
8:30
Speaker 2: the way, wouldn't we say coming to the season.
8:33
Speaker 3: Well, yeah, I mean the guy doesn't run motion in
8:35
Speaker 3: twenty twenty four, like of course, yeah, he better be
8:38
Speaker 3: on the hot seat. I mean, it's completely ridiculous. It's
8:40
Speaker 3: fundamental football and it has been for twelve years. And
8:43
Speaker 3: he decided that he didn't need to do that, which
8:45
Speaker 3: is a testament to how good the roster is. But
8:47
Speaker 3: it's also like, you know, come on, man, you could
8:51
Speaker 3: have like that team should not have lost the number
8:53
Speaker 3: of games they lost, like six games at the end
8:54
Speaker 3: of last season.
8:55
Speaker 2: Last it was another collapse. Vin's you know idea when
8:59
Speaker 2: New York journal us up here, I got to ask
9:00
Speaker 2: you about Philly. I find that New York journalists can
9:03
Speaker 2: have a voice if they say a guy should be
9:05
Speaker 2: fired or cut maybe the Thames listen. Is that the
9:08
Speaker 2: same effect in Philly?
9:10
Speaker 3: Yeah, and especially like for where I was at WIP.
9:13
Speaker 3: You know, Angela Cataldi in particular on the morning show
9:15
Speaker 3: for a long time was the definitive voice of the
9:17
Speaker 3: Philly sports fan, you know, and things that he said
9:20
Speaker 3: made news and they could become questions that were asked
9:23
Speaker 3: at a press conference and things like that. So yeah,
9:26
Speaker 3: I think when people are trusted, respected, or just beloved,
9:31
Speaker 3: like any kind of combination of those things, what you
9:34
Speaker 3: say in a big platform really matters. And so yeah,
9:37
Speaker 3: those kinds of media types can absolutely shape the landscape
9:40
Speaker 3: and how people's legacy is seen.
9:43
Speaker 2: All right, I want to ask you about this because
9:46
Speaker 2: you know when people want to break into this and
9:48
Speaker 2: obviously you're helping, But tell your story. You were spending
9:51
Speaker 2: the prizeheel at different bars, your byline reads or bioreads.
9:55
Speaker 2: Did you ever think you'd be on two hundred twenty
9:57
Speaker 2: five stations nationwide as you're doing those you know, fun
10:01
Speaker 2: little prize reel of the events.
10:04
Speaker 1: Yeah, I didn't think it would happen like that.
10:06
Speaker 3: I mean, when I was a kid, the biggest thing
10:08
Speaker 3: that I wanted to do is I wanted to be
10:09
Speaker 3: Conan O'Briant, Like that was my gully. He just the
10:12
Speaker 3: funniest guy, so goofy but not like mean spirited and
10:18
Speaker 3: incredibly smart. Like that guy was my role model and
10:21
Speaker 3: growing up, that's where I wanted to be. But once
10:23
Speaker 3: I got out of school, I was looking for a
10:25
Speaker 3: job and I've been running a Philly sports blog. This
10:28
Speaker 3: is like twenty twelve, so I was running a Philly
10:30
Speaker 3: sports blog. I was doing everything on it, writing articles,
10:33
Speaker 3: hosting the podcast, designed the website and the logos, messing
10:36
Speaker 3: around with photoshop, and because I was doing that, I
10:41
Speaker 3: got a call. So I got the chance to work
10:43
Speaker 3: in the promotions department and starts spinning the wheel, which
10:45
Speaker 3: I said yes to. It sounded like fun, but I
10:48
Speaker 3: had no idea I could get to the radio side
10:50
Speaker 3: of the operation. I figured promotions, it's just a completely
10:53
Speaker 3: different wing of the business. But I noticed after about
10:57
Speaker 3: six months, nine months, like somewhere in that rain, that
11:00
Speaker 3: certain people who were producers had been in promotions, and
11:04
Speaker 3: I was like so not knowing that this was possible before.
11:07
Speaker 3: I then started to put energy into learning how to
11:10
Speaker 3: be a producer. Like I would finish shifts where I'd
11:13
Speaker 3: be out at different events and giving out T shirts
11:15
Speaker 3: and pens and beer coozies and whatever, and then I
11:18
Speaker 3: would just sit in the studio for like an extra
11:20
Speaker 3: two hours with whoever was producing at the time, be like, Hey,
11:22
Speaker 3: what's what's the deal with this button is? How does
11:25
Speaker 3: this process work? What are you doing here? What is
11:27
Speaker 3: a host doing in this moment? And like being able
11:30
Speaker 3: to build that up when they had an emergency situation
11:33
Speaker 3: they need somebody to step in.
11:34
Speaker 1: I eventually got the call and all.
11:36
Speaker 2: Right, you have a voice, you have the good voice
11:38
Speaker 2: for it too, So does Harry Callus. Is he like
11:42
Speaker 2: a hero of yours or who's the radio guy or
11:44
Speaker 2: an even TV guy that you looked up to wanting
11:47
Speaker 2: to get into this field.
11:48
Speaker 3: Well, yeah, it's funny because radio like growing up, I mean,
11:52
Speaker 3: my parents listened to talk radio, but it was like
11:55
Speaker 3: news talk radio. And if they listened to it, mostly
11:57
Speaker 3: they didn't do it with us in the car. Like
11:59
Speaker 3: my biggest example of radio really didn't exist. I mean
12:04
Speaker 3: it was it was like listening to Eagles games on
12:06
Speaker 3: the air. So Meryl Reeves, who's called the games for
12:08
Speaker 3: literally since the seventies, absolute local institution. Like he's a
12:12
Speaker 3: huge deal. But but Meryl Reese was the only sports
12:15
Speaker 3: radio guy could truly think of. I watch a lot
12:17
Speaker 3: of sports TV, so the local version of SNY for
12:20
Speaker 3: you up there, like Comcast Sportsnet watch that all the time.
12:24
Speaker 3: So is that in ESPN and all those cards?
12:27
Speaker 2: So you know, that guy's been around and he does
12:29
Speaker 2: Westwood One in the fall. I just love the way
12:31
Speaker 2: he calls a baseball game.
12:32
Speaker 3: I gotta say, well, yeah, and he was not popular initially,
12:36
Speaker 3: you know, it was a tough thing for him stepping
12:38
Speaker 3: in to being the main voice on Philly's broadcast, Like,
12:43
Speaker 3: that's not an easy thing to do, and people are
12:45
Speaker 3: picky and they don't want things to change, and so
12:48
Speaker 3: he had a hard time with that for a bit,
12:50
Speaker 3: but he settled in. I think people got used to
12:52
Speaker 3: him and now, yeah, I think, you know, I wouldn't
12:54
Speaker 3: say everyone's like over the moon with Tom McCarthy, but
12:57
Speaker 3: I would say you get a pretty positive reaction when
12:59
Speaker 3: you bring him up.
13:00
Speaker 2: Move away from radio to do your own thing, or
13:02
Speaker 2: are you still in part of the radio world as well.
13:04
Speaker 1: Yeah.
13:05
Speaker 3: So I left radio in twenty twenty one, So just
13:10
Speaker 3: before it was pretty much this time in twenty twenty one,
13:13
Speaker 3: I'd already been working in podcasting for a little bit.
13:16
Speaker 3: I knew that radio wasn't the future that I wanted
13:18
Speaker 3: to have, and by working at the studio, you know,
13:22
Speaker 3: it was just I needed to put as much time
13:23
Speaker 3: into it as I could, and doing late night radio
13:26
Speaker 3: shifts or whatever on a fill in and a pinch
13:29
Speaker 3: moment was like not helping me. Doing weekend radio from
13:33
Speaker 3: two am to six am on Friday nights into Saturday
13:36
Speaker 3: and Saturday into Sunday was not helping me. So I
13:39
Speaker 3: needed to leave that all behind I did, and I
13:43
Speaker 3: just went full force on yeah, how do I build
13:45
Speaker 3: this into a thriving business?
13:48
Speaker 2: All Right, you have a client that comes to you, right,
13:50
Speaker 2: whether it's a podcaster or an entrepreneur, where do they
13:54
Speaker 2: make their biggest fumble or mistake if you will, and
13:58
Speaker 2: how do you correct that for them?
14:00
Speaker 3: Yeah? The biggest thing is going in with literally no
14:03
Speaker 3: defined goal. There's just there's no idea of like what
14:06
Speaker 3: you actually want to accomplish out of the show.
14:08
Speaker 1: A lot of people just think, oh, we'll just do
14:10
Speaker 1: it and like it'll be great.
14:12
Speaker 3: And you know, podcasts are good, which like is it's
14:15
Speaker 3: not the wrong analysis, but it's like, okay, well they're
14:18
Speaker 3: good for a lot of things. What do you want
14:20
Speaker 3: to use it for? What are the things that you
14:22
Speaker 3: want to talk about? Especially for business owners? How does
14:24
Speaker 3: this connect to your business and the audience that your
14:27
Speaker 3: business serves. How do these conversations translate into services that
14:30
Speaker 3: you offer? How does this lead to money for you?
14:33
Speaker 3: Are you building your brand? What kind of guests should
14:36
Speaker 3: you bring on? And trying to be strategic about that,
14:38
Speaker 3: Like they just a lot of people I think look
14:41
Speaker 3: at podcasting and see the simplicity of speaking and just go, oh,
14:44
Speaker 3: they're just having conversations, and like, on the surface it
14:47
Speaker 3: seems so easy and clean, but behind the scenes, I mean,
14:50
Speaker 3: and you know this deal. You run a show like
14:51
Speaker 3: you got to You got to book all these people,
14:53
Speaker 3: You got to coordinate. Sometimes people can sol last minute
14:55
Speaker 3: things come up in your life where you have to push.
14:58
Speaker 3: You've got stuff where I don't know, technical disasters, You've
15:01
Speaker 3: got all these like anything can happen. And to be
15:05
Speaker 3: consistent to batch recordings ahead of time, to build something
15:10
Speaker 3: that is meaningful and stick with it for a long time.
15:13
Speaker 3: Like there's a lot of work in making a six
15:17
Speaker 3: just making any show, let alone a successful show, and
15:20
Speaker 3: so I think so many people just don't go in
15:22
Speaker 3: fully appreciating the amount of work that goes into it
15:25
Speaker 3: and what they want that ultimate goal to be.
15:29
Speaker 2: I'm a producer up here in New York. Got AM
15:31
Speaker 2: nine seven of the answer. That's my day job, and
15:33
Speaker 2: I do engineering and everything, so to produce. I've kind
15:36
Speaker 2: of taken that mindset into my own podcast. You know.
15:38
Speaker 2: And there's a thing called traffic. I know you probably
15:41
Speaker 2: know about the traffic system and radio. I find that
15:43
Speaker 2: podcasting is the same, like you have to traffic your shows,
15:46
Speaker 2: don't you.
15:48
Speaker 3: Yeah, I mean you go through this process of like,
15:51
Speaker 3: and I do this with so a lot of the
15:52
Speaker 3: people that.
15:52
Speaker 1: I work with.
15:53
Speaker 3: Now I've got to the point where I don't even
15:56
Speaker 3: consider the idea of a weekly show. Like everything I
15:59
Speaker 3: do with them is all right, we're gonna do a season.
16:01
Speaker 3: We're gonna do like ten episodes. We're going to record
16:03
Speaker 3: this ahead. We're going to schedule all of these things
16:05
Speaker 3: well in advance. Once we're done at least half of
16:07
Speaker 3: the season, if not more, then we'll talk about a
16:10
Speaker 3: launch date. We're editing everything in the meantime. We're working
16:12
Speaker 3: on social posts if people want that, in the meantime,
16:15
Speaker 3: cutting clips, Like we're doing everything so the same way
16:18
Speaker 3: when you're looking at a TV show and you're seeing
16:21
Speaker 3: all the stuff that comes out when that show is
16:23
Speaker 3: publicly available, when they're releasing episodes, like the podcast is
16:27
Speaker 3: treated with that same kind of professional efficiency. So that's
16:31
Speaker 3: what it's all about for us. It's that kind of
16:33
Speaker 3: attention to detail, preparation, and we dedicate everything we can
16:38
Speaker 3: to make that happen.
16:39
Speaker 2: I find entrepreneurs and you know, business owners, sometimes they
16:43
Speaker 2: well I don't know if I can, my voice is
16:45
Speaker 2: gonna resonate. Like I took a while to actually do this.
16:49
Speaker 2: It is a process for a CEO to have one
16:51
Speaker 2: leg up in this sphere. But how do you help
16:54
Speaker 2: them find their voice?
16:56
Speaker 1: Yeah, so it's a lot of conversation.
16:58
Speaker 3: I think a lot of times people don't really the
17:00
Speaker 3: quality of the information that they have because it's their
17:03
Speaker 3: every day you know, it's it's just what I do.
17:06
Speaker 1: Like, I don't know, it's all routine.
17:07
Speaker 3: If you talk to a chef about a certain brine
17:10
Speaker 3: technique or a sauce that they make, or a dessert
17:13
Speaker 3: that's really loved, like, they're just like, I don't know,
17:15
Speaker 3: we just make this all the time. You know, it's
17:18
Speaker 3: just what they do. But to make that at home
17:20
Speaker 3: it feels amazing. You're gonna tell your friends about it
17:22
Speaker 3: and post on Instagram or whatever. So it's like having
17:25
Speaker 3: that opportunity to get people to understand that one what
17:28
Speaker 3: they have is valuable, and two finding ways to explore
17:33
Speaker 3: their their sort of methodology, their expertise, their projections, like
17:38
Speaker 3: everything that you can feel around that environment, getting them
17:42
Speaker 3: to sort of catalog in their heads and understand how
17:46
Speaker 3: they feel and then express that. So one of the
17:49
Speaker 3: biggest ways to do that is, you know, you define
17:51
Speaker 3: this idea of like Okay, what do you want to
17:54
Speaker 3: get out of the show? Right, But then the other
17:55
Speaker 3: idea is what are the specific topics for an episode,
17:59
Speaker 3: like what do you want to add actually talk about
18:01
Speaker 3: and forcing that to be granular, you know, Like I've
18:04
Speaker 3: had entertainment shows and like, well we want to talk
18:06
Speaker 3: about dating. It's like, okay, Well, there's a million things
18:09
Speaker 3: you can talk about dating. It's an entire genre undo itself,
18:12
Speaker 3: you know what I mean? Are you talking about dating
18:14
Speaker 3: in your twenties, thirties, forties, fifties, sixties?
18:17
Speaker 1: Are you dating?
18:18
Speaker 3: Talking about dating as a parent? Are you talking about
18:20
Speaker 3: dating as somebody with weird hours?
18:22
Speaker 1: Like?
18:23
Speaker 3: You know what I mean, There's just like there's a
18:24
Speaker 3: million ways to talk about So what do you want
18:26
Speaker 3: to say and what is the most specific way to
18:29
Speaker 3: look at that?
18:29
Speaker 1: And give them reps?
18:32
Speaker 3: Sometimes it's even doing episodes, doing recordings and not releasing
18:36
Speaker 3: them because they need to get those practice reps in
18:38
Speaker 3: to understand what they actually think because a lot of
18:40
Speaker 3: times they just have never analyzed it that closely.
18:43
Speaker 2: Are you afraid to tell someone you know what maybe
18:46
Speaker 2: that's not the best route, but you know this production
18:48
Speaker 2: company can help you in another way. Like have you
18:50
Speaker 2: ever sort of veered someone away from the podcast and said,
18:53
Speaker 2: here's a benefit for you, or are you or is
18:56
Speaker 2: it strictly podcast?
18:58
Speaker 1: Yeah?
18:58
Speaker 3: No, I've told people they're not the right fit. I mean,
19:01
Speaker 3: I'd rather tell people it's not the like, in my opinion,
19:04
Speaker 3: it's not the right fit for them. And if if they,
19:06
Speaker 3: you know, disagree with me, then want to go to
19:07
Speaker 3: another production company or just run their own show without me,
19:10
Speaker 3: Like by all means, you know, I'm not the arbiter
19:12
Speaker 3: of podcasts, like do what you want, but I'm not
19:16
Speaker 3: going to waste somebody's time, and I'm not gonna waste
19:18
Speaker 3: my team's time, and I'm not going to take somebody's money.
19:20
Speaker 3: If I don't believe that it can be a success,
19:22
Speaker 3: I just think it's a it's fundamentally bad business. So
19:26
Speaker 3: I don't like that, and I don't I tell people no.
19:29
Speaker 3: But the other thing is, it's like finding that approach
19:31
Speaker 3: to it right, because I think one of the big
19:33
Speaker 3: problems is everybody feels like they need to start a podcast,
19:37
Speaker 3: but it's totally okay to be a guest, like it's
19:40
Speaker 3: okay to go on other shows and just make that
19:42
Speaker 3: a consistent thing that you do. Build relationships, talk to
19:46
Speaker 3: different audiences, sharpen your talking points, like understand what you
19:50
Speaker 3: want to talk about, how you define your business and
19:52
Speaker 3: what you do, how you help people put time into that,
19:56
Speaker 3: and and that is just as good an investment if
19:58
Speaker 3: you can actually execute that. First trying to do a
20:01
Speaker 3: show that you can't actually maintain, it's being.
20:04
Speaker 2: A maintaining I personally had the show for about ten
20:07
Speaker 2: plus years, and I always feel like staying relevant is
20:10
Speaker 2: so important in this ten plus year journey. Have you
20:14
Speaker 2: ha veteran or you know, long time podcasters come to
20:17
Speaker 2: you as well to say, how do we stay relevant?
20:19
Speaker 2: How do we keep this growing ten plus years later?
20:22
Speaker 3: So, as of now, the longest stuff I've had, let's
20:25
Speaker 3: say it'd been three four seasons in the books. Those
20:28
Speaker 3: are a lot of the podcasts that I've worked with,
20:31
Speaker 3: so they might have been around for two or three years.
20:33
Speaker 3: Because part of it is I think on a business standpoint,
20:35
Speaker 3: there's only a few people that have had like great
20:39
Speaker 3: long running shows for a business and are also looking for.
20:43
Speaker 1: A production partner.
20:44
Speaker 3: You know what I mean, like I think, and for us,
20:47
Speaker 3: it's also a marketing side, like we got to put
20:49
Speaker 3: in our marketing to reach more of those people that
20:51
Speaker 3: do need it, because maybe there's a lot more than
20:53
Speaker 3: I think, but our marketing needs to be better. Like
20:55
Speaker 3: we're spending a lot of time on that this summer,
20:57
Speaker 3: So maybe I'll have a different answer in a year,
20:59
Speaker 3: But like looking at it right now, a lot of
21:02
Speaker 3: the things is, you know, and what people most commonly
21:04
Speaker 3: ask is how do I get started?
21:06
Speaker 1: Just how do I get started?
21:07
Speaker 3: So so many people have now gotten a business, and
21:10
Speaker 3: let's say they're you know, younger millennials or older gen
21:14
Speaker 3: z and like they're thinking, I've got a business, I
21:16
Speaker 3: want to start a show. I'm helping a lot of
21:19
Speaker 3: those people get started. And then I'm getting occasional like
21:22
Speaker 3: charitable foundations and things like that that might be a
21:24
Speaker 3: little bit older as a business or a foundation, but
21:27
Speaker 3: not like long running shows.
21:28
Speaker 2: Let's talk about the charity work, because obviously you're in
21:30
Speaker 2: New York, there's a whole bunch of charity work. What
21:33
Speaker 2: personally have you gotten involved when in the charity side
21:36
Speaker 2: of things?
21:37
Speaker 3: Yeah, so I work with one show right now, it's
21:39
Speaker 3: called Junior Achievement, or rather it's called leveling the playing
21:44
Speaker 3: field by junior achievement. So Junior Achievement is a it's
21:48
Speaker 3: a great organization.
21:49
Speaker 1: Honestly.
21:50
Speaker 3: They dedicate their energy to educating high school kids on
21:54
Speaker 3: how to run a business. So they're giving them different
21:57
Speaker 3: business principles and investigating things of like, oh, okay, well
22:00
Speaker 3: if you were going to build a business, what would
22:01
Speaker 3: it look like? And then they do presentations. But those
22:04
Speaker 3: presentations are competitions, and so you might have a national
22:08
Speaker 3: competition where somebody qualifies from the local branch where like
22:11
Speaker 3: I work on the local branch for Junior Achievement, the
22:14
Speaker 3: Philly branch Southeastern PA, and maybe that kid is going
22:18
Speaker 3: to a national contest in DC. Like, so we work
22:22
Speaker 3: with them really closely. We've worked with other organizations. One
22:25
Speaker 3: in particular, spend time they were helping people transitioning out
22:30
Speaker 3: of the legal system, so people who had been in
22:33
Speaker 3: jail and transitioning back out of jail. That show's currently
22:36
Speaker 3: on hiatus, but they do want to get it back.
22:38
Speaker 1: So yeah, there's a lot of range to things.
22:41
Speaker 3: It's and for them it makes a lot of sense
22:42
Speaker 3: because they have sponsors, they have corporate partners, they've got
22:46
Speaker 3: a message to talk about, they have a ton of expertise,
22:49
Speaker 3: and odds are it's a pretty specific niche that not
22:52
Speaker 3: a lot of people are truly giving enough attention to.
22:55
Speaker 1: So it just checks so many boxes, all right.
22:58
Speaker 2: Obviously radio is a remote remote you know, heavy thing
23:02
Speaker 2: where you go out and do a remote at a venue,
23:06
Speaker 2: in your charity events, in your regular SBX production works.
23:10
Speaker 2: And for any podcast that wants to pull off a
23:12
Speaker 2: remote podcast event, how would one go about that? Because
23:15
Speaker 2: I'm curious and pulling one off one day.
23:18
Speaker 3: Yeah, I mean for a lot of stuff, it depends, right.
23:20
Speaker 3: I think the biggest lift is do you want to
23:22
Speaker 3: be live? Like are you going to live stream it? Right?
23:25
Speaker 3: Because being at a location and having a connection that works,
23:28
Speaker 3: you'll probably want an engineer with you to babysit and
23:31
Speaker 3: monitor all of that stuff so you can focus on
23:33
Speaker 3: hosting the show. Hosting in front of a live environment
23:36
Speaker 3: is distracting. Whether you're on a stage or just at
23:39
Speaker 3: a side table at an event like whatever it might be,
23:42
Speaker 3: it's a different experience that people walking around, they're staring
23:45
Speaker 3: at you.
23:46
Speaker 1: It's just a different energy.
23:48
Speaker 3: So that's one of the things to consider, like where
23:51
Speaker 3: you're doing do you want to go live? Do you
23:53
Speaker 3: have somebody that can help on the technical end or not. Otherwise,
23:56
Speaker 3: if you're just going to a place and you've got
23:59
Speaker 3: like a small like Zoom, the company Zoom, not like
24:02
Speaker 3: the meetings, but you know there is a different company
24:04
Speaker 3: called Zoom that makes equipment. And if you're just getting
24:07
Speaker 3: like a simple four track and you're going out with
24:09
Speaker 3: two mics that are plugged in directly, you can execute
24:12
Speaker 3: those things pretty affordably and you don't have to you know,
24:15
Speaker 3: and since you're not live streaming and it is just audio,
24:18
Speaker 3: like that's a more doable thing.
24:21
Speaker 1: On a higher level.
24:22
Speaker 3: I mean, I've done stuff where we're bringing a speaker system,
24:25
Speaker 3: we've got cameras, we've got lights, and we're at different
24:29
Speaker 3: festivals and things doing those shows. But you know, it's
24:32
Speaker 3: a bigger lift and it gets expensive, all right.
24:35
Speaker 2: Shout out to my flagship speaker where I have all
24:39
Speaker 2: this podcast and interviews housed. When someone comes to you,
24:43
Speaker 2: who's your automatic recommendation for you know, Hey, here's where
24:47
Speaker 2: you can do the podcast on or is XBS x
24:51
Speaker 2: SBX productions on Spotify as a channel. Where are you
24:54
Speaker 2: guys housed.
24:56
Speaker 1: Yeah, So for us, we're actually a support system.
24:59
Speaker 3: And the way that we do this is we do
25:01
Speaker 3: not own anybody show that we work with. We have
25:03
Speaker 3: no interest in that. That's one of those things that
25:05
Speaker 3: like when I was in radio, all the stuff that
25:08
Speaker 3: I was making became like radio station property, and that sucks.
25:14
Speaker 1: I just think it sucks.
25:15
Speaker 3: Like I obviously left radio, and so I don't have
25:18
Speaker 3: those files.
25:19
Speaker 1: They are not my files.
25:20
Speaker 3: I can't do anything with those files are shows like
25:22
Speaker 3: they're just gone. So our whole thing, especially for people
25:26
Speaker 3: as business owners, it's like own your own thing. And
25:29
Speaker 3: then from there we help them build the feed so
25:32
Speaker 3: it's on as many platforms as possible, you know, Apple, Spotify, Amazon, iHeartRadio,
25:38
Speaker 3: like everywhere you can get it. We help them get
25:40
Speaker 3: on all those platforms. We do video as well, so
25:42
Speaker 3: people want to show on YouTube, we will have engineers
25:45
Speaker 3: same thing, sit in make sure everything's good. We can
25:48
Speaker 3: do that remote. We have studios. We have three different
25:51
Speaker 3: studios in the city. We help people with home builds,
25:53
Speaker 3: like we're really flexible in that way. But again it's
25:56
Speaker 3: just the all a whole idea of like how do
25:58
Speaker 3: we help you get this thing where it needs to
25:59
Speaker 3: be and be a partner with you for it. But
26:02
Speaker 3: you own this thing, and we are truly a support
26:05
Speaker 3: system and nothing else.
26:07
Speaker 2: Two more things, Vince, I'm so glad we had some
26:09
Speaker 2: time today. Vince Quinn former supports host in Philly and
26:13
Speaker 2: he created his own production house, SBX Productions. A couple
26:17
Speaker 2: of things here. Firstly, where can we follow you guys
26:19
Speaker 2: on X and Facebook and Instagram?
26:23
Speaker 1: Yeah?
26:23
Speaker 3: So on Instagram SBXPHL. That's where you're gonna be finding us.
26:28
Speaker 3: We haven't been posting yet because, like I was saying earlier,
26:31
Speaker 3: with marketing, we have some old posts, but for the
26:34
Speaker 3: most part, we're gonna be kicking that off the next
26:37
Speaker 3: couple of months. But SBX PHL we're gonna be launching
26:40
Speaker 3: our own show. That stuff will be there. Easiest way
26:43
Speaker 3: to keep up right now is Phillycontentclub dot com. That
26:48
Speaker 3: is our newsletter and we in four I mean, I
26:50
Speaker 3: know it says Philly, but it's for everybody in a sense,
26:53
Speaker 3: like we work with. It's a lot of business principles
26:56
Speaker 3: things I'm doing to build my business, things about content
26:59
Speaker 3: production and the right ways to go about it. I'm
27:01
Speaker 3: writing that newsletter in the summer every two weeks as
27:05
Speaker 3: it gets back to the fall. Every week we do
27:07
Speaker 3: live events in the city. So it's a lot of
27:09
Speaker 3: information as a business owner, as a content creator, and
27:13
Speaker 3: it's a great way to keep up with us.
27:15
Speaker 2: All right, I'm definitely gonna follow you guys as well.
27:18
Speaker 2: And then finally, Vince, I want to ask you this,
27:22
Speaker 2: how does one who already has the podcast create their
27:25
Speaker 2: own production house as well? I mean, you know, it's
27:27
Speaker 2: always fun to bring on new clients, So do you
27:30
Speaker 2: find people want to create their own house or not?
27:35
Speaker 1: Well, I don't know.
27:36
Speaker 3: I mean I haven't so far worked with anybody who said, Okay,
27:39
Speaker 3: I've done this for a little bit.
27:41
Speaker 1: Now I'm gonna do my whole.
27:42
Speaker 2: Let me reask qu I got the question I actually
27:44
Speaker 2: want to ask. Hang on one second, Vince Quinn. It's
27:47
Speaker 2: been great talking with you today, but I want to
27:49
Speaker 2: ask you this. The marketing side of your production house,
27:52
Speaker 2: right so, you know, only put it all together for clients,
27:55
Speaker 2: do you help them market it as well?
27:57
Speaker 3: So we do the promotional work on the side of
28:00
Speaker 3: right now, we'll cut clips, we put captions on those clips.
28:02
Speaker 3: We're doing social media posts so we can post that
28:05
Speaker 3: from their account. We can write those posts, we can
28:07
Speaker 3: do titles and descriptions, so like all those things in
28:10
Speaker 3: a public facing way, we cover all of that.
28:13
Speaker 1: We partner with marketing teams.
28:15
Speaker 3: So let's say somebody has a small business and they've
28:17
Speaker 3: got somebody who is their marketing person and does everything right.
28:22
Speaker 3: Like small entrepreneurs, especially smaller businesses, it might be a
28:25
Speaker 3: single marketing person. We work with them to help them
28:29
Speaker 3: get the things they need out of the show, to
28:31
Speaker 3: promote the show, to promote the business, and same thing.
28:34
Speaker 3: We're working with marketing agencies as well. So I'm spending
28:38
Speaker 3: a lot of time talking to marketing agencies these days.
28:40
Speaker 1: And it's a very natural.
28:42
Speaker 3: Reciprocal relationship because marketing can go in so many places.
28:46
Speaker 3: We are the specialists in that marketing department as the
28:48
Speaker 3: podcast people, and that's how we like to support.
28:52
Speaker 2: All Right, Well, hopefully we have more collaborations between this
28:55
Speaker 2: podcast network and you guys.
28:56
Speaker 1: I love that awesome, Well, thank you, I appreciate that.
29:00
Speaker 2: That's been Vince Quinn. And one last thing before I
29:02
Speaker 2: let you go, will it be a Yankees Phillies World series?
29:05
Speaker 2: Because I felt like this was some playoff type baseball
29:07
Speaker 2: we saw this week.
29:09
Speaker 3: I mean, the Phillies have been so close these last
29:11
Speaker 3: couple of years. It would be really fun if they won.
29:13
Speaker 3: And I just like a good riot. I just like
29:15
Speaker 3: a good wave of people on the street. So yes,
29:18
Speaker 3: that's what I'm rooting for.
29:19
Speaker 2: Grease the polls. That's what they say down in Philly. Right,
29:22
Speaker 2: that's right, all right, Vince Quinn, thanks for joining the
29:25
Speaker 2: Alex Garrett podcast network once again. That conversation was sponsored
29:29
Speaker 2: by hod Match