Latest / Mini Scroll / MINI SCROLL: The Kid LAROI & Tate McRae split, E! News cancellation + Gwyneth Paltrow for Astronomer

Transcript

MINI SCROLL: The Kid LAROI & Tate McRae split, E! News cancellation + Gwyneth Paltrow for Astronomer · Mini Scroll

• 0:00
  Hi everyone, welcome to Mini Scroll, the daily Internet
• 0:04
  culture podcast bringing you the biggest stories from social
• 0:07
  media, the creator economy and the digital space.
• 0:10
  Every Monday through Thursday and sometimes Fridays.
• 0:13
  I'm your host, Lauren Meissner, the founder of the youth digital
• 0:17
  media brand Centennial World. Welcome back to Mini Scroll,
• 0:21
  everyone. OK, I have two pieces of news
• 0:24
  for you guys. The 1st is good news.
• 0:26
  The second is not so good news. Everything is fine and I'm OK
• 0:29
  and everyone involved in this story is OK.
• 0:31
  But something really freaky and scary happened to me this
• 0:34
  morning that I want to tell you guys about.
• 0:36
  So the first, I'll start with the good news.
• 0:38
  OK, we rebranded the newsletter officially finally, so it will
• 0:42
  no longer be called Infinite Scroll.
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  We explain why and it's kind of a funny story in the last issue.
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  So if you guys are not subscribed, please subscribe
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  because you guys can read that issue and of course get all of
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  our future newsletters. So we are doing 3 newsletters
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  every single month instead of one a week.
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  We're doing Hitfollow Infinite Scroll.
• 1:02
  So we'll still have one called Infinite Scroll and close
• 1:04
  friends. So Hitfollow is a creator first
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  newsletter series. So this will be a newsletter
• 1:10
  every month where we explore who is blowing up on social media
• 1:13
  and why. It's kind of like a CHEAT SHEET
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  for creator trends and it is the perfect newsletter if you are in
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  media PR, agency marketing. All of that infinite scroll will
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  be kind of similar to what the infinite scroll podcast is,
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  which is like viral topics broken down South, weekly
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  headlines, deep dives, commentary, long form pieces and
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  analysis. So this is perfect for like
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  media professionals are loyal readers, you guys that listen to
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  the pod probably and then close friends is actually going to get
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  thoughtful takes on viral content, a place to share
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  and takes on different topics and then we will put it all
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  together once a month. So yes, please subscribe to our
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  newsletter. The link is in the description.
• 2:01
  My next piece of news, like I said, is not that great.
• 2:05
  Again, everyone is fine, but this is a trigger warning.
• 2:08
  If you do not want to listen to a story about a baby and a
• 2:11
  mother getting hurt, then please skip ahead.
• 2:13
  There are time stamps in the description.
• 2:15
  I completely understand if you don't want to hear this story,
• 2:18
  but something very scary happened to me this morning.
• 2:20
  So I was walking to the gym and I was looking down at my phone.
• 2:24
  I was messaging and then when I looked back up like several
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  blocks in front of me was a mother on the ground.
• 2:30
  Like sprawled out on the ground clutching her baby, just
• 2:33
  screaming like screaming bloody murder, not saying any words,
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  just screaming and sobbing uncontrollably.
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  And the stroller was completely flipped over.
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  No one else was on the street, like nobody was close by.
• 2:47
  And so I was like looking at the, I was like trying to
• 2:49
  process what was happening. And then I guess once I kind of
• 2:52
  realized that obviously she was injured and or the baby was
• 2:56
  injured and like she needed help, I just started sprinting
• 2:59
  towards her. And the whole time that I'm
• 3:01
  sprinting towards her, I'm thinking I am the worst person
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  to be in this situation because I cannot handle gore.
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  I cannot handle seeing limbs that are, you know, disjoined.
• 3:14
  I can't handle blood. And so I knew that about myself.
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  And I'm running towards her thinking I can't get too close.
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  If something that I see is like not right, I might fade or I
• 3:23
  might vomit. And then I'm not helpful to
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  anyone. So as I'm running to her, I get,
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  you know, within yelling distance away.
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  So I call out. I say, do you need me to call
• 3:31
  000, which is like our version of 911 here.
• 3:34
  And she nods as she's still like screaming, like absolutely going
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  nuts. And I was like, OK, but if I
• 3:39
  call 000I obviously need to get closer because I need to talk to
• 3:42
  her. I need to understand what
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  happened. So I I immediately dialed 000.
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  As I'm getting closer, two women who lived in houses around there
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  come out and they come over to her and they're like thankfully
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  like comforting her, checking on her while I'm on the phone.
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  I'm on the phone and I'm getting an ambulance and this woman is
• 4:00
  inconsolable. Basically what happened.
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  I thought they were hit by a car.
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  I had to ask her obviously because I'm on the phone with
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  dispatch. But no, what happened was the
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  sidewalk was like so mangled at this one particular place and
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  obviously she tried to like get over it with her pram or I don't
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  know if she twisted her ankle or what, but her ankle and her like
• 4:20
  shin area was like all messed up.
• 4:23
  It was, I think it was definitely broken.
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  Like she couldn't walk on it. And anyway, she ended up
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  falling, twisting her ankle or something, falling and the
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  stroller like fully flipped over.
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  Her baby was, you know, like quite beaten up as well.
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  And I'm sure she was so terrified that her baby had hit
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  its head and like, it was Oh my God, it was horrific because she
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  was just so distraught and obviously in so much shock.
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  And like, I will actually never get that image out of my brain,
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  like running towards a woman who was staring at me, like
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  screaming her lungs out, like sobbing uncontrollably,
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  clutching her baby. Like I had no idea what happened
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  to them. Oh my God, it was horrific.
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  So the ambulance came, the women that were there were helping.
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  They were very helpful. They were so sweet.
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  The craziest part of this whole story is that the ambulance come
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  and we're kind of outside of like basically like a, a Body
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  Shop for a car, OK? And so the ambulance like pull
• 5:16
  in and they park, they back into the body shops like parking lot.
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  OK? So they're like blocking the
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  entrance. It's an ambulance.
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  OK? So they're doing what they need
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  to do. And then while they're there, at
• 5:28
  some point some man comes with a truck who obviously has like
• 5:31
  parts for The Body Shop or something.
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  He slows down, he honks and he's like, move to an ambulance.
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  Me and then one of the women were like, it's an ambulance,
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  bro, are you fucking kidding me? Like go around.
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  No, Oh my God. It was wild.
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  That actually like enraged me. And I had so much adrenaline
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  already. So anyways, they were off to the
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  hospital. I think they will be completely
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  fine. It was just like the scariest
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  thing. And I actually ended up going to
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  the gym because I was like, well, what am I going to do now?
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  Like I'm not going to get this scene out of my head.
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  I was like all hyped up, you know, I was like on all this
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  adrenaline. I was like, I'm not going to be
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  able to just like go home and start work work.
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  So I was like, I might as well go to the gym.
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  I'm right here. And I'm not kidding.
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  I did what was supposed to be a 60 minute lifting session in 30
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  minutes and it was basically a hit session.
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  Like I didn't listen to music or a podcast.
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  I did not stop. It was like the most adrenaline
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  that I have ever had. It was so intense.
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  And also for context, I was a lifeguard.
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  OK. So like I in theory at some
• 6:30
  point used to have pretty extensive training and like
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  first aid and emergency situations.
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  But as I have gotten older, like I can handle them less and less
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  and less. Like I really, and I know myself
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  now, like I just know, I just know I cannot handle them well.
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  So it was a very like tough situation for everyone involved.
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  Obviously. I'm so glad the baby and the
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  mom, like I think they will be OK, but it was so scary.
• 6:53
  With that being said, I did have a few stories that I wanted to
• 6:56
  cover today that I felt required a bit more like brain power,
• 6:59
  like a bit of critical thinking, a bit of research, you know,
• 7:02
  like I want to talk about Sydney Sweeney for the American Eagle
• 7:05
  and what that represents and stuff.
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  But I really just needed some stories that I felt I could
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  speak to without trying too hard, if that makes sense.
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  Because I, yeah, my day started off really stressful and I
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  really couldn't kind of get back down to earth until just a
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  couple of hours ago. So with that being said, let's
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  get into the stories for today. The first story that I have for
• 7:27
  you guys is that the kid Leroy has seemingly confirmed his
• 7:30
  split from Tate McRae, and it also seems like he confirmed the
• 7:35
  existence of celebrity slander campaigns in the process.
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  After weeks of speculation that the kid, Leroy and Tate McRae
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  were no longer together, it seems Leroy was forced to
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  address the allegations after fans started accusing him of
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  orchestrating a paid slander campaign against Tate on
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  Twitter. So yes, he shared a screenshot
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  on Twitter of a group chat called Leroy Social.
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  So it's like him and his, you know, management, his social
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  team, whatever. In the screenshot, he sent a
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  link to a Twitter thread to this group and he wrote, guys, is
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  this coming internally? If so, can we please have these
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  taken down? Tate and I are on good terms and
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  this just looks messy. Slash wack.
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  Someone in the chat wrote back, yeah, we'll make moves on this.
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  Someone else wrote. Definitely didn't come from us.
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  That's fucked up. And then he quote tweeted this
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  saying, so we all know I have nothing to do with this and I do
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  not cosign this behavior whatsoever.
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  Working on getting these removed.
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  So yeah, him saying Tate and I are on good terms to his team.
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  Most people are like, OK, well, that obviously confirms that
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  they're broken up because that's what you say about somebody when
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  you break up with them. But you know, it's all fine.
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  We're on good terms, right? Two things I wanted to touch on
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  here. First, we posted a TikTok about
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  this breakup yesterday. And like, so many of the
• 8:49
  comments, I think that's just like, made me realize, I guess,
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  how young they're and basis, which makes sense because
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  they're both so young. But the comments are just filled
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  with people who are either really young or like,
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  delusionally parasocial. Just being like, that confirms
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  nothing. We're on good terms.
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  That could just mean that the relationship is on good terms.
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  But like, once you've been in serious relationships, you know,
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  you would never refer to your partner as, oh, we're on good
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  terms. Like, oh, if somebody asked me,
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  how's your marriage? Oh, yeah, like, we're on good
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  terms. No, that is what you reserve for
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  somebody who you are exes with. Imagine I was like, yeah, Sean
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  and I were on good terms. Like, no, yeah, we're still
• 9:27
  married. Yeah, we're happily married.
• 9:28
  Yeah, We're going through shit. Like, whatever.
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  You would, of course, just be like, we are still together
• 9:32
  saying Tate and I are on good terms to his team.
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  Who would know that they're broken up.
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  I'm going to say that means that they're broken up.
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  Anyways, as I mentioned before, the actually interesting part of
• 9:42
  this whole story is that the kid Leroy kind of indirectly exposed
• 9:46
  our suspicions about celebrity PR smear campaigns by sharing
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  that he essentially immediately went to his team assuming that
• 9:54
  it was possible that these slanderous tweets against hates
• 9:58
  were coming from his team. And even though they say that
• 10:01
  they're not coming from the team, the fact that he even
• 10:03
  entertained that it could be from his team confirms that
• 10:07
  these targeted near campaigns are real, which obviously has
• 10:11
  been a very big topic of conversation this year with the
• 10:15
  Blake Lively, Justin Baldoni situation.
• 10:17
  And then that kind of snowballed into a bigger conversation about
• 10:20
  the fact that, oh, like, are women in the media intentionally
• 10:25
  being smeared? Like, are there these smear
• 10:26
  campaigns that are intentionally being paid for or like, kind of
• 10:29
  put out there by different teams for different celebrities?
• 10:33
  So I really feel like this screenshot gave us more insight
• 10:37
  into the inner workings of these giant celebrity PR machines than
• 10:41
  we've had in a long time. And this one, you know, we can't
• 10:44
  deny. Like he literally thought the
• 10:46
  first thought was, was this internal?
• 10:47
  Like, did this come internally from my team?
• 10:49
  OK, The next story that I have for you guys is E News's
• 10:53
  cancellation has sparked discussion about the state of
• 10:56
  entertainment news journalism in the era of TikTok.
• 11:00
  Iconic celebrity news show e-news has been cancelled after
• 11:03
  34 years on air. e-news initially shut down in 2020 due
• 11:07
  to the pandemic and then was revived in 2022.
• 11:10
  Now I'm I'm sure a lot of you guys were the same if your 90s
• 11:13
  babies, but like I was addicted to e-news.
• 11:17
  I mean, I don't think that would surprise anyone.
• 11:18
  I literally started a company so that I can report on
• 11:21
  entertainment news every single day as my job.
• 11:24
  Like I was addicted to this shit.
• 11:26
  OK, obviously this is kind of a mainstream story.
• 11:28
  We don't normally cover stuff like this, but I wanted to cover
• 11:31
  it because of the reasons why it was reportedly cancelled.
• 11:36
  So this is from people, quote, e-news is being cancelled as
• 11:39
  part of the network's shift towards priority digital and
• 11:42
  social content. The show's 11:00 PM time slot no
• 11:45
  longer best serves the audience who now prefer real time digital
• 11:49
  coverage. And then former e-news host
• 11:52
  Liliana Vasquez made a TikTok saying she's not surprised.
• 11:56
  And she had some thoughts on the state of entertainment news
• 11:59
  journalism just in general in the TikTok era.
• 12:02
  So here's what she said. The reason?
• 12:03
  That e-news didn't work in a taped format is #1 it's far too
• 12:09
  edited for today's consumption. Right now, I can jump on TikTok
• 12:13
  or Instagram Stories or Instagram Reels and get real
• 12:16
  live hot takes in the moment that are reactive to what is
• 12:19
  happening. When it comes to entertainment
• 12:21
  news, By the time a story gets put on e-news at 11:30 PM at
• 12:27
  night, the story's dead. It happened 12 hours ago when
• 12:30
  TikTok was reacting to it. I go straight to TikTok if I
• 12:33
  want to hear about the Blake Lively scandal.
• 12:35
  I'm not turning on my TV at 7:00 PM to hear what some watered
• 12:40
  down version of that story is. And the reason I know it's
• 12:43
  watered down is because I lived this life.
• 12:45
  Any story that we put on air, we had to put through 10 different
• 12:49
  filters. And were those filters unbiased?
• 12:51
  How? No.
• 12:52
  We had to communicate with the publicist, with the managers,
• 12:55
  oftentimes directly with the celebrity if they were a show
• 12:58
  friendly. So to think that you were
• 13:00
  getting an authentic, fair version of entertainment news on
• 13:05
  air? Not possible you guys.
• 13:07
  I think part of what's missing to this conversation because
• 13:10
  yes, like, of course, it's not unsurprising that TikTok
• 13:13
  creators are getting to the news first, right?
• 13:16
  And they have less red tape around what they can and cannot
• 13:18
  say. I mean, that's why we record
• 13:20
  Mini on the same day as we publish it.
• 13:23
  Like people always think that we record it a day before, but we
• 13:25
  don't. We record it, we prep it, record
• 13:27
  it, edit it and upload it all in the same day.
• 13:29
  So it's like super, super current.
• 13:31
  But if you listen to Mini frequently, then you guys would
• 13:33
  know. I do cover stories that are
• 13:35
  sometimes a couple days old, even like a couple weeks old if
• 13:38
  it just comes across my desk. And I think it's still relevant.
• 13:40
  And I think the piece that is missing here from this
• 13:43
  conversation is like, yes, TikTok has absolutely changed
• 13:47
  the immediacy that we expect, like, entertainment news to
• 13:50
  come. But at the same time, it's also
• 13:53
  like that parasocial element that I think traditional
• 13:56
  newsrooms still don't have. They had it with Nightly Pop
• 14:00
  when it was Hunter, Justin Morgan, Stewart, Nina, like
• 14:04
  that. I think people, I think
• 14:06
  audiences felt a bit more parasocial and like a bit more
• 14:08
  connected to that show. But yeah, that's the thing
• 14:12
  that's missing. Entertainment news journalism
• 14:13
  now is about opinion and commentary.
• 14:16
  Like we can get the news on TikTok, we can get the news from
• 14:19
  wherever we need to. But people follow these accounts
• 14:22
  and people are invested in this space now because they want
• 14:25
  those people's opinions. Like they feel connected to the
• 14:28
  host or to the creator and they want to hear what they
• 14:32
  personally feel about these stories.
• 14:34
  And that's something that broadcast journalism in a news
• 14:37
  capacity is like not going to do.
• 14:38
  That's why Nightly Pop was so relevant, because they did share
• 14:41
  their opinions. The other thing that I think
• 14:43
  they could have done differently is being flexible on reporting
• 14:47
  on stories on social first when they first break before you have
• 14:51
  published them on your more like official channels, right?
• 14:54
  Like, for example, I posted yesterday about the kid Leroy
• 14:57
  and Tay McRae on TikTok and I could have waited until I
• 15:00
  published it here on mini and used a clip from that or like
• 15:02
  waited until like this is like our main platform, right?
• 15:05
  So like it makes sense. Like, OK, this is published now
• 15:07
  officially here. And then we'll put that snippet
• 15:09
  or whatever on social. Like, no, I was like, well, this
• 15:11
  is blowing up right now. And it did.
• 15:13
  And we have almost 1 million views on that video in less than
• 15:15
  24 hours. And that's because, so I was
• 15:17
  like, well, we got to get this up ASAP because we got to
• 15:19
  capitalize on the social attraction.
• 15:21
  And then I will cover it on mini tomorrow.
• 15:23
  And like, that's also fine. So many times publishers will
• 15:26
  not cover a story on social until they've written it or
• 15:29
  until they've published it wherever they're like main kind
• 15:31
  of focus is. But that does not work in the
• 15:34
  digital era because social is not always a driver to something
• 15:37
  else. Like it's its own individual
• 15:39
  publishing platform at this point.
• 15:40
  So you need to treat it as such. OK, The last way that I have for
• 15:44
  you guys is that Gwyneth Paltrow has been tapped by Astronomer
• 15:47
  post cheating scandal. OK, we definitely don't need to
• 15:50
  go into the play by play of this.
• 15:52
  Also, I'm sorry this is like another kind of mainstream
• 15:54
  story, but all of these stories are like somewhat mainstream,
• 15:57
  but they're about like the conversations that people are
• 15:59
  having online about these stories.
• 16:00
  OK, so we definitely don't need to go into the insurance and
• 16:03
  outs of the cheating scandal. But Astronomer was the company
• 16:07
  that Andy Byron and Kristen Cabot of the, you know, infamous
• 16:10
  Coldplay Jumbotron cheating scandal both worked for.
• 16:14
  Astronomer is essentially like an operations tech platform and
• 16:18
  this is a very random company to go viral in the way that it has.
• 16:22
  So to capitalize on this virality and all the memes that
• 16:25
  this is generated, Astronomer has brought in Gwyneth Paltrow
• 16:29
  as a quote temporary spokesperson.
• 16:31
  Obviously Gwyneth Paltrow is the ex-wife to Chris Martin who is
• 16:35
  the front man of Coldplay. So that is her connection to
• 16:38
  this incident. So the company recently posted a
• 16:40
  video to social media with the caption reading Thank you for
• 16:43
  your interest in Astronomer. Hi, I'm Gwyneth Paltrow.
• 16:46
  I've been hired on a very temporary basis to speak on
• 16:49
  behalf of the 300 plus employees at Astronomer.
• 16:53
  Astronomer has gotten a lot of questions over the last few days
• 16:57
  and they wanted me to answer the most common ones.
• 17:01
  Yes, Astronomer is the best place to run Apache Airflow,
• 17:05
  unifying the experience of running data, ML and AI
• 17:09
  pipelines at scale. We've been thrilled so many
• 17:12
  people have a newfound interest in data workflow automation.
• 17:16
  As for the other questions we've received, yes, there is still
• 17:22
  room available at our Beyond Analytics event in September.
• 17:26
  We will now be returning to what we do best, delivering game
• 17:29
  changing results for our customers.
• 17:31
  Thank you for your interest in Astronomer.
• 17:35
  Unsurprisingly, one of the top comments under this video on X
• 17:38
  describes it as APR master class.
• 17:41
  Because truly, what a way for astronomer to take this and spin
• 17:45
  it and to show like, OK, we're not going to take this scandal
• 17:48
  too seriously. Like, I mean, they're taking it
• 17:49
  seriously in the ways that they need to.
• 17:51
  But you know, like we're going to play this up too.
• 17:53
  We're going to like lean in a little bit, even though I am
• 17:55
  sure it is wreaking absolute havoc behind the scenes.
• 17:58
  They're not going to let us know that, right?
• 17:59
  They're going to be like everything is business as usual
• 18:01
  to the point that we have money to hire Gwyneth Paltrow.
• 18:04
  And now everyone, someone is talking so positively about the
• 18:06
  company, not that they were talking negatively about the
• 18:09
  company itself. But of course, like this is a
• 18:11
  way to take a negative press kind of that you are involved
• 18:14
  in, even if it's not directly about you and like spin it into
• 18:17
  something that now everybody's like, wow, that is really
• 18:20
  relevant on the pulse, really funny.
• 18:23
  Like good for you. However, some of the
• 18:25
  conversation, there's a lot of users online who are now even
• 18:28
  more skeptical of the scandal. There are so many people now
• 18:32
  saying that this whole thing felt stayed as in the cheating
• 18:36
  scandal, Chris Martin being involved because they're like,
• 18:39
  how would they get Gwyneth Paltrow so quickly?
• 18:41
  I'll tell you how. With millions of dollars, like,
• 18:45
  that's how that probably took her at the most half a day to
• 18:49
  record, OK? Like there is no way that Andy
• 18:55
  and Kristen would destroy their reputations for this like buzzy
• 19:00
  PR moment for a company that they worked for.
• 19:04
  I don't know if Andy has stakes. I've seen very conflicting
• 19:07
  things if he was like a Co founder or had stakes in the
• 19:09
  company. But either way Kristen did not.
• 19:11
  She was just an employee as far as we know.
• 19:13
  And like the whole all PR is good PR thing doesn't apply to
• 19:18
  individuals working in corporate in regular jobs.
• 19:22
  Like they were private citizens. They were not trying to build a
• 19:26
  public persona, a public personal brand to further some
• 19:30
  like fame agenda. Like there would be no benefit
• 19:33
  to them having this bad PR. There would be no benefit to
• 19:37
  them on an individual level to go in on some gag like this.
• 19:41
  Both of them, their names and reputations have been absolutely
• 19:45
  destroyed. Do I think Andy will go get some
• 19:48
  other CEO jobs soon? Like yes.
• 19:50
  Do I think Kristen will ever work again?
• 19:51
  Like honestly, maybe not. And that's obviously just the
• 19:54
  double standard. OK.
• 19:55
  But regardless, neither of them would ever in a million years do
• 19:58
  that. Why would they do that?
• 20:00
  They're not trying to get PR for themselves personally.
• 20:02
  Like they're not trying to get any type of any type of bad PR,
• 20:05
  especially working in corporate. That's like so high up.
• 20:08
  Neither of them are trying to get themselves any type of bad
• 20:11
  PR. They are like private citizens,
• 20:13
  like corporate workers. Like, no, the company got
• 20:17
  Gwyneth Paltrow because they have enough money to get Gwyneth
• 20:21
  Paltrow. Anyways, guys, that's it for
• 20:23
  Mini Scroll today. Thank you so much for listening.
• 20:25
  I love you guys. Please remember to rate, review
• 20:28
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• 20:30
  Subscribe to our newsletter. Oh yeah, I didn't even tell you
• 20:33
  what it was called. It's called keep scrolling for
• 20:36
  because that's what we would write at the top of every
• 20:38
  newsletter. Keep scrolling for blah, blah,
• 20:39
  blah. So we were like, you know what?
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  Infinite Scroll. If you read the most recent
• 20:43
  issue of Infinite Scroll, you'll find out why we had to change
• 20:45
  the name, why we decided to change the name, But yes, it is
• 20:47
  called Keep scrolling for. All right guys, I love you and I
• 20:50
  will talk to you tomorrow. Bye.