Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Are Reshaping the Pet Industry
As birth rates fall across developed economies, pets are stepping into the role of children for millions of households. In this episode, Lucas and Luna explore how this demographic shift is transforming the pet industry—from premium pet food and high-tech gadgets to pet insurance and even pet-friendly workplaces. They anchor the discussion with a striking statistic: in the U.S., households with pets now outnumber households with children under 18, a gap that has widened over the past decade. Lucas breaks down how companies like Nestlé Purina and Mars Petcare are pivoting to human-grade…
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