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How to Use a Free Sample Without Giving Away the Entire Product
The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k
A free sample fails in two opposite directions: so little that a stranger cannot tell whether the product works, or so much that she no longer needs it. This episode finds the seam between those failures and teaches you to draw it on purpose.
Sloane Mercer compares the four shapes a sample can take, worked through Ingrid, an invented seller of a first ninety days toolkit for new team leaders. She weighs the blank worksheet preview, which shows the wrapping and hides…
The skinny
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