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The Difference Between Traffic, Leads, Checkout Starts, and Sales
The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k
Henrik's dashboard congratulated him on forty eight conversions. His payment records showed twenty one orders and two refunds. This episode is about the distance between those two stories, and the words that create it.
Sloane Mercer walks an invented seller's month down the funnel one stage at a time, defining each event so it cannot borrow its neighbour's meaning: impressions as screens shown rather than people reached, clicks as actions rather than visitors…
The skinny
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