Latest / The Strength In Numbers Podcast / EP 26: Dan Braun | Bridging Rehab and Performance With Holistic Collaboration
Transcript
- 0:00Just because you have the ability to do all those things
- 0:02yourself doesn't mean you should do them all yourself.
- 0:06I think a lot of time the more collaborative you can be in that
- 0:09team based environment around these complex return to sport,
- 0:13return to play type cases, the better off the athlete is going
- 0:16to be. You need to have high respect
- 0:18and low ego. People think that they can run
- 0:21the entire show, but I've found through personal experience that
- 0:25that's just not the case. And that's not true.
- 0:28If you're really looking to potentially change behavior, you
- 0:32have to go deeper than just citing statistics and cited
- 0:36research articles. In my own experience, I tried it
- 0:39and it didn't work. Unfortunately, I find a lot of
- 0:42the times it takes something bad happening to an athlete for them
- 0:47to realize, like I have to change what I'm doing.
- 0:50This is not working. It takes them going into pain.
- 0:53It takes some kind of injury or something like that a lot of the
- 0:56times for them to realize, Oh my goodness, I'm not invisible.
- 1:00I'd rather choke pursuing greatness than nibble on
- 1:03mediocrity. How do I reach instead of maybe
- 1:06100 people locally, how do I reach 1000 people in other
- 1:09areas? How do I exponentially increase
- 1:12my own impact? Welcome to the Strength in
- 1:19Numbers podcast. I'm your host, Jon Bloom, and
- 1:22today's guest is Dan Braun. Dan is the founder of Braun
- 1:25Performance in Rehab. Along with hosting the Braun
- 1:27Performance in Rehab podcast where he has recorded over 485
- 1:31episodes. We dive into factors that
- 1:34commonly delay the return to play process, the skills
- 1:37strength coaches should have in return to play, and how to help
- 1:40overwork athletes with chronic injuries like tendinopathies.
- 1:44Dan also breaks down the biggest growth levers for his business,
- 1:47his viewpoint on evaluating success and why he's focused on
- 1:50scaling for greater impact compared to just financial
- 1:52success. Enjoy the episode, Dan.
- 1:54It's it's great to have you on here today.
- 1:56It's pretty cool. And I don't know, less than a
- 1:58year ago, I got to be on your podcast at which you do an
- 2:01awesome job with now. So now it's cool to get to have
- 2:04you on here and you get to ask you questions.
- 2:06So I appreciate being on here, Dan.
- 2:08Yeah, I really appreciate the invite and the opportunity,
- 2:10John. I love the book and I love all
- 2:12the stuff you're doing in the Spaceman.
- 2:14We're lucky to have you here. Thank you man.
- 2:16For people that don't know, you can just give a brief background
- 2:18and on who you are and what you do.
- 2:20Absolutely. Dan Braun by education and
- 2:23training doctor of physical therapy with an undergrad and
- 2:26background and exercise science. I still treat patients
- 2:29clinically down here in Raleigh, NC.
- 2:32It's a bit more of a concierge's private role now, which has been
- 2:35really fun for me to transition into.
- 2:38I also work for a few different companies.
- 2:40I work for ISO Fit, which produces isometric exercise
- 2:43equipment, and I consult for Vault Kinetics out of the Yale
- 2:47Labs and they're a little bit of a sports science, sports tech
- 2:51startup, if you will, entering the space.
- 2:53So I wear a few different hats in addition to hosting my own
- 2:56podcast and doing my own LLC and that sort of thing.
- 2:59I don't like to be bored. I like to stay busy and I'm just
- 3:02thankful to have a fun life and connect with awesome people such
- 3:05as yourself. That's really cool.
- 3:08So as you talk about kind of those different rules, like like
- 3:10I've known like the ISO Fed and like they sponsoring your
- 3:13podcast and you did a lot of that.
- 3:14But like with those other roles that you have, how did you get
- 3:17from, OK, maybe you just have your own business or you're
- 3:22working on your own to growing into those opportunities or even
- 3:25having those opportunities for these these other kind of areas
- 3:28along with what you're doing individually?
- 3:31Absolutely. Yeah.
- 3:32I mean, for lack of a better way to put it, I was never the
- 3:35smartest guy in the room, especially in college.
- 3:38I was not like top of the class or anything like that.
- 3:42And I'm usually just a little too dumb to say no to things.
- 3:45So when people come to me with opportunities, I just want to
- 3:48find a way to make it work, and I want to take it and jump in
- 3:51head first. Now, eventually I think that's
- 3:53going to get me into trouble. I bet I'll probably bite off
- 3:56more than I can chew. But you know, my little saying
- 3:59is I'd rather choke pursuing greatness than nibble on
- 4:02mediocrity. And I just think that that
- 4:04constant drive and ambition to look for more and do more and be
- 4:09more and just have a greater impact and assist others in
- 4:13whatever they're trying to do is something I've always kind of
- 4:16had that way since I was a young kid.
- 4:18I think it's just kind of one of them small town traits that got
- 4:21instilled in me early on and I've yet to shake it.
- 4:24Yeah, no, that's awesome. I love, I love that quote.
- 4:27With things like that, did did those opportunities that you had
- 4:30the, the ability to say yes to these things come from
- 4:34visibility from your podcast and having that out or from just
- 4:38connections of we, we've see this guy doing high quality work
- 4:41and what he's doing and somehow I got connected there.
- 4:43Or were you reaching out to people for even more of these
- 4:46opportunities? A lot of the time people reached
- 4:49out to me. So from the podcast, I call this
- 4:52the Millander Effect. I had a Derek Millander from the
- 4:55Cavaliers on the show who released an episode and
- 4:58afterwards I had a ton of people start reaching out to me from
- 5:01different companies, from Proteus, from ISO Fit and so on
- 5:04that way. So that led to a lot of
- 5:06opportunities just by doing good work consistently.
- 5:10Same thing with Vault is they've reached out to me.
- 5:12We met at a conference that way. So I think in general, just
- 5:16finding a way to put yourself out there and I don't think it's
- 5:19really specific to one platform. You can do it on a podcast, you
- 5:22can do it on YouTube, on Instagram.
- 5:24I mean, I still use my Myspace on occasion.
- 5:27I've got 6 connections. Like it doesn't really matter
- 5:30what platform you use. I think just putting yourself
- 5:34out there and at the end of the day trying to do good honest
- 5:37work and just be true to who you are will not steer you wrong.
- 5:41Yeah. And I love that.
- 5:42Now, when I was on your podcast, we talked a lot about
- 5:45collaboration between kind of all the different area, like not
- 5:49just just being your own domain, you know, sport, sport coaches,
- 5:52dietitian, you know, return to play with strength coaches and
- 5:55all of us working together. When it comes to return to play,
- 5:59From your perspective, what skills or understanding or
- 6:03abilities should a strength coach have within that setting
- 6:06to best assist the athlete and assist the people running the
- 6:11rehab and return to play process?
- 6:12Absolutely. So I think this is true
- 6:14regardless of what the title of the individual is.
- 6:17I don't care if it's a skills coach, strength coach, athletic
- 6:20trainer, PT, whoever is working with the athlete at this phase,
- 6:25to quote Dan Taylor, you need to have high respect and low ego.
- 6:29I think a lot of the times people think that they can do it
- 6:32all themselves. People think that they can run
- 6:34the entire show. But I've found through personal
- 6:37experience that that's just not the case.
- 6:40And that's not true. You know, thinking back to my
- 6:43own educational background, a lot of it was focused on the
- 6:46autonomy that a clinician has right when I was practicing in
- 6:50Maryland. I have direct access.
- 6:52I can see athletes as long as I feel there's a medical need.
- 6:56If I need, I can order diagnostic imaging form X-rays,
- 6:59Mr. is, I filled out all those scripts.
- 7:01But just because you have the ability to do all those things
- 7:04yourself doesn't mean you should do them all yourself.
- 7:08I think a lot of time the more collaborative you can be in that
- 7:11team based environment around these complex return to sport,
- 7:15return to play type cases, the better off the athlete is going
- 7:18to be. It also so then becomes more of
- 7:20a group consensus, right? Like, hey, is this athlete ready
- 7:24to return or is there something maybe we're missing?
- 7:27Because it's very easy for one person to miss something.
- 7:30It's a lot more difficult for 8 to 10 members of the team to
- 7:34miss something. So I think the more tribal and
- 7:37collaborative you can make that, the better off it be.
- 7:39It is obviously keeping the athlete as the center point and
- 7:42the focal point in that entire time and maybe even including
- 7:46them in the conversation because a lot of the times the athlete,
- 7:49it's no more than we might think they do.
- 7:52And they can give us a lot of valuable insight and information
- 7:55about how they're doing and how they're performing and feeling.
- 7:58And it's like, you know, look, the numbers and metrics might
- 8:01look good, but if the athlete looks at me and says, hey, I'm
- 8:04not ready to go, then at the end of the day, the athletes in the
- 8:07right. Yeah, no, that's really good on
- 8:10that part. We talk about where like just
- 8:12because we can do something to me, we should.
- 8:14What, what? What have you found for yourself
- 8:16and your experience kind as you talk about that, that maybe
- 8:19there's things you were doing or could do that worked better when
- 8:24you may be delegated over that role was handed out to somebody
- 8:27else versus you trying to do it all.
- 8:29What parts of the process for for you and that?
- 8:32Yeah, there's a few different things that come to mind.
- 8:34I mean, First off, on the clinician side, going back to
- 8:37the diagnostic imaging, it's like I had strip heads sitting
- 8:40in the office, but that didn't mean I filled them out every
- 8:43time, right? Like, you know, if an athlete
- 8:46comes in to me and I suspect that they might have some type
- 8:49of internal derangement in their knee, whether that's ACL injury,
- 8:52meniscus injury, whatever, do I want to be the one to be giving
- 8:57them that news and then explaining the process?
- 8:59Or do I want to maybe get them involved with an ortho early on?
- 9:02And some of those things like meniscus tears, they can be
- 9:06missed on MRI. And like, I'm not the best, I'll
- 9:09admit it, I'm not the best at interpreting what's on those
- 9:11images. So I'd rather get them to
- 9:14someone who can understand it a little bit more in depth and
- 9:18detail than myself. So one, if they feel it's
- 9:21necessary, we have multiple sets of eyes on it instead of just
- 9:24one. And two, it might not be
- 9:26necessary. It's almost like a built in
- 9:28second opinion for the athlete, if you will.
- 9:32And I'd say the other piece too is just on the exercise side of
- 9:34things in the physical therapy space, there's this growth of
- 9:38incorporating S&C principles into rehab programs.
- 9:42And by many accounts, I love it. I think historically speaking,
- 9:47the PT space, if we look at your traditional outpatient type
- 9:51clinic was under loading and under serving some of the more
- 9:55active athletic populations. However, going back to the team
- 9:59approach, I, I learned that you as a clinician don't have to be
- 10:03the one to do all of that yourself.
- 10:05Like you don't have to all the sudden take over the athletes FC
- 10:08program, right? Like you can support the work
- 10:11that a good SNC or good skills coach is doing with the athlete
- 10:16and you don't have to do it all yourself.
- 10:17And I found more success doing stuff like that then trying to
- 10:22be the guy that did it. All right, thinking about some
- 10:24of the overhead athletes. Take a baseball pitcher, for
- 10:27example. I played baseball, but I wasn't
- 10:30very good at it. So do you really want me to be
- 10:33the one to try and break down why you have shoulder pain in a
- 10:36certain part of the motion myself?
- 10:38Or do you want me to maybe involve your pitching coach who
- 10:40understands the mechanics and they've worked with you for a
- 10:43longer period of time than I have?
- 10:45You know, I think the more hands we can involve in that and the
- 10:48less, you know, I have to be the one to do all the work, the
- 10:51better the outcomes were. Yeah, yeah, very cool.
- 10:53And at some .2 becomes like you start to dilute your skill if
- 10:57you try and do everything and be knowledgeable in every area.
- 11:01It's like there's only so deep you can go.
- 11:03And I think there's, there's huge value in being a generalist
- 11:06and, and things, but but if you try and handle everything, you,
- 11:10you can't be the expert for all areas and deliver that to that,
- 11:13to that that person you're serving.
- 11:15And sometimes we got to bring in other experts, like you're
- 11:17saying for, you know, you know, throwing the baseball, right?
- 11:20Like if you're going to be the expert in that, like it's going
- 11:22to be tough to be do all these other things too versus just
- 11:25bringing in somebody else into that team you're talking about.
- 11:28And I think people appreciate that line of thinking and the
- 11:32effort that it takes to make that happen.
- 11:34And I found that going that extra step led to a lot of
- 11:40success that I didn't really expect, right?
- 11:42At the end of the day, I was just trying to do the right
- 11:44thing by the people in front of me.
- 11:45But they appreciate that. And then they tell other people
- 11:48about it. And then that viral nomics
- 11:50effect starts to take hold because at the end of the day,
- 11:53you're just doing the right thing by the people in front of
- 11:56you. And that was some of the early
- 11:58advice that was given to me by a surgeon Doctor James Therese is
- 12:02he was like, look, regardless of what you do or what happens,
- 12:06just always do the right thing by the person in front of you.
- 12:08And if you do that, you can sleep good at night and
- 12:11everything else takes care of itself.
- 12:12And I've really tried to embody that principle.
- 12:15Yeah, no, I love that that mindset as we talk about return
- 12:19to play rehab, from everything you've seen, what are the maybe
- 12:23mistakes but also maybe just factors that end up causing
- 12:27delays in that return to play process?
- 12:30I think a lot of times coaches, clinicians, athletes, they get
- 12:34told to look at return to play almost like a event on the
- 12:38calendar, if you will. On this day at this time, we're
- 12:42going to do these assessments, right?
- 12:43We're going to do hop, triple hop.
- 12:45We're going to test your strength of this and that and so
- 12:48on. And as a result, they hang their
- 12:51hat on this one snapshot in time to decide whether or not someone
- 12:56is ready to return sport. When in reality, I think it
- 12:59should be more of a continuum, more of a progression.
- 13:02We don't get there overnight. And that one snapshot in time
- 13:06might not be enough for me to decide one way or the other.
- 13:10They might look great, but that still might not be enough for me
- 13:12to be comfortable and confident in our decision.
- 13:15They might look awful, but that could just be the effects of
- 13:18that day, right? I had an athlete that I was
- 13:20working with, late stage ACL, meniscus transplant and meniscus
- 13:25repair. There's so much work done in his
- 13:26knee and he came in one day, hopped on the force plates and
- 13:30everything was down 20 to 30%. Every metric you can think of.
- 13:33But he was just sick for the last two days and spent him in
- 13:37bed puking. So naturally things aren't going
- 13:39to look is good that day, but if I don't take the time to have
- 13:42that conversation and I'm just going by the numbers themselves,
- 13:45I completely missed that. So I think ultimately reframing
- 13:49our conversation around return to play to be more of a
- 13:52continuum, right? Are we moving closer and closer
- 13:55each day? But also is there stuff that I
- 13:57can start assessing earlier in the process?
- 14:00So then it's more of a trend over time then one specific date
- 14:05on the calendar that I've looked at.
- 14:07And I think the other piece is just applying Goodheart's Law to
- 14:11the return to play space. This is something that my friend
- 14:14Rob Wilson talks a lot about in his book The Check Engine Light,
- 14:18and I freaking love it. Essentially, when we start to
- 14:21assign so much value to a measure, when that measure
- 14:24becomes a target, Goodheart's Law claims that it ceases to
- 14:28become a good measure. And the first example that comes
- 14:31to mind is standardized testing, right?
- 14:34And teaching for a test, right? Do we as coaches or clinicians
- 14:38have certain biases that maybe we, I don't want to admit that
- 14:41we look for, you know, certain symmetry on hop and triple hop
- 14:45and so on. So as a result, we have our
- 14:47athletes start doing hop and triple hop so that they get
- 14:51better and pass the assessment so that they go back to sport,
- 14:54right? There's certain biases that
- 14:56exist and I think the more aware of those you can be on your own
- 15:00end, the better and more effective of a clinician you
- 15:03become. So now when you do these
- 15:05assessments, everything you do is valid and it is at the end of
- 15:09the day, just a good measure and measuring what you're intending.
- 15:13Yeah, a couple things like like as you're talking about with
- 15:17kind of that just like set hard timeline of, OK, this is when
- 15:21we, when we assess like I feel like it's the same thing like
- 15:24performance on the performance side, where, you know, there has
- 15:28been more of that shift to ingraining testing within
- 15:31training rather than just, OK, we test at the beginning and
- 15:35then we test 12 weeks later. And like, did we get better?
- 15:37Like like you're saying, what if that athlete happened to be sick
- 15:403 days before that final Test since like the numbers went
- 15:44down? It's like, did that mean the
- 15:45whole program was bad or were they just really tight or really
- 15:48sick? Or like, I think about two, it's
- 15:50like, you know, with with these like high school athletes a lot
- 15:53I work with, it's like, what if they did some crazy stuff at
- 15:57their high school practice, like, and it's a bad testing
- 15:59week or they have a, you know, a club tournament right before,
- 16:03you know, we test. So it's like, I feel like the
- 16:05same thing there where it's like ingraining that testing
- 16:08throughout and having continuous checkpoints to impact your
- 16:11decision making to make sure you're headed in the right
- 16:13direction versus just basing it on this one date that they may
- 16:17or may not be in a good spot for and, and could influence
- 16:21actually knowing did what we do work?
- 16:23And are they getting better? Just like you're saying with
- 16:26with the rehab process? Like are they are they actually
- 16:28where they need to be to progress to XY and Z?
- 16:31Yeah. And I just, I just think it's so
- 16:34much really easier and better for a decision making throughout
- 16:36the whole process in both settings to have these
- 16:39continuous checkpoints rather than just, I feel like kind of
- 16:42flying blind throughout that process.
- 16:44If we only have these long term things and nothing to tell us,
- 16:48are we going in the right direction between them?
- 16:50Absolutely. It gives you that instant
- 16:53feedback to kind of confirm or adjust what you've been doing
- 16:57and if it's working. And you know, I think of the
- 17:00classic knee extensor strength example, right?
- 17:03That's a huge thing they look for in the post op me and
- 17:07sometimes even the post op hip in the athletes for a return to
- 17:10sport decision. And for me, it's like the sooner
- 17:13you start assessing the strength of that and the sooner you start
- 17:16to realize like, hey, we're off track or we're right on track
- 17:20and we just need to continue to pound the rock, the easier that
- 17:23conversation is going to become. A lot of the athletes that I was
- 17:27seeing clinically that were referred to me 6 to 12 months
- 17:30out, but did rehab at other places and just didn't get back
- 17:33to the level they wanted to. A lot of them had deficits in
- 17:36that. And I said, hey, what if we just
- 17:38start assessing this earlier, right?
- 17:41It's a isometric test. You're not even moving.
- 17:44So there shouldn't be a whole lot of injury risk with that or
- 17:48even if you do it isokinetically.
- 17:50You know, I don't think we need to wait 9 to 12 months after a
- 17:54knee injury to do that. I think we can probably start
- 17:57that sooner and that gives us valuable insight and information
- 18:00as far as where that athlete is. And again, going back to the
- 18:03point of trends over time, it's super easy now to build that
- 18:07into an Excel file and just visualize it right in front of
- 18:11you. And you know, if you're not an
- 18:12Excel guy nowadays, we have this awesome AI called ChatGPT and
- 18:16you can literally punch it in and it'll literally make you a
- 18:19file to track that stuff. Like it's never been easier to
- 18:24see those trends over time. And ultimately, it's just that
- 18:28going back to Rob's book for a second, it's that check engine
- 18:30light. It tells us when things maybe
- 18:32are not going the way we want them to, when maybe we need to
- 18:36look a little deeper and intervene accordingly.
- 18:39And I think having that built in system of checks and balances
- 18:43for yourself is incredibly value valuable, whether you're a coach
- 18:46or clinician. And obviously there's other
- 18:49applications for that on the skill side as well.
- 18:51I know there's different skill assessments that exist out there
- 18:54that you can run, and just having this process of being
- 18:57able to look at yourself in the mirror and understand what
- 19:01you're doing that's working. And maybe when things go off the
- 19:04beaten path, what could be contributing to that, whether
- 19:08from yourself, your athletes or other factors that play into
- 19:11that? No, I love it.
- 19:12I love it. As we talked about return to
- 19:14players, we think about less long term injury, but maybe more
- 19:17chronic stuff, You know, the tendonopathies.
- 19:20If we're dealing with like I work with a lot of middle school
- 19:24high schoolers now that are, you know, they're playing club
- 19:27sports almost here and they're playing school stuff almost year
- 19:30round. They're going to extra skill
- 19:33workouts. Like some of these.
- 19:34These people are doing two to three things every day, seven
- 19:37days a week. No, no day, no days off at all.
- 19:39And and that's part of what has helped these really good players
- 19:42be good. But now they start to deal with
- 19:44maybe they got, you know, tuts endopathy, these basketball
- 19:46players and they they want to keep pushing and working.
- 19:49And it's kind of, you know, goes goes back and forth of maybe
- 19:52feeling a little better, but they never actually stop and and
- 19:55do what they need to do to to help this.
- 19:57So how do we how do we help these athletes that are.
- 20:00Always doing stuff and have some of these lingering issues where
- 20:05it's not, you know, obviously we know it's like that stuff.
- 20:06It's like just just resting is not going to do the trick.
- 20:09But like, how do we still help them balance that and and get
- 20:12better, but still be able to progress and work and feel like
- 20:14they're doing what they need to do?
- 20:16Absolutely. This is a great conversation
- 20:19topic and there's a lot of different factors that play into
- 20:21it. In my opinion, I think there's
- 20:23been a lot of research and work done surrounding the acute to
- 20:26chronic workload ratio. And it's one of those things
- 20:29that just looking back historically, sometimes we can
- 20:33proceed forward by looking backwards and looking at the
- 20:36history, you know, were there any crazy spikes in volume and
- 20:40workload? And I don't think you really
- 20:42need Agps or any of those metrics to do it right in the
- 20:46middle school or high school population.
- 20:48I think just good quality conversations with the athlete,
- 20:51parents, if you know the coaching staff and so on that
- 20:54way and just looking into things like, hey, before this issue
- 20:59arose, let's take the teletending app.
- 21:00Being a basketball player, I know you're a basketball guy.
- 21:03Before this started to bother your knee, what happened?
- 21:06Was there any changes? Oh yeah, we had a tournament.
- 21:09I played five games the weekend before.
- 21:11Huge acute spike. And from there it's just a
- 21:14matter of how do we get this to calm down quickly.
- 21:17So hopefully it doesn't develop into that chronic issue like you
- 21:21mentioned, because I've seen athletes that come in and they
- 21:23say that, yeah, I've had this for three years, had this for
- 21:25five years. It's like it's a lot easier to
- 21:27cool things off when you get to them quickly as opposed goes to
- 21:31waiting for years and years and years because anatomically and
- 21:34physiologically, things change within the body when you've had
- 21:38it for that long. So now it's like I'm not just
- 21:41undoing what occurred in the weekend, I'm undoing what's
- 21:44changed and what's occurred over several years of time.
- 21:48That way, when athletes have that going on to the point that
- 21:51you made one of them don't like to rest, they've tried resting
- 21:54before, they've been told the rest before and it just didn't
- 21:57do anything for them. So for me, I try to find an
- 22:01initial entry point. What can I do that helps to
- 22:05change that structure in a positive way that produces some
- 22:09kind of benefit or effect? So going back to the patellar
- 22:12tendon, there's so much research out there about isometrics for
- 22:16the knee extensor mechanism. So I usually go there and I go
- 22:19five sets, 30 to 45 seconds. Some people go overcoming, some
- 22:24people go yielding. I like overcoming.
- 22:26I feel like it's a little bit lesser of a threat them at this
- 22:30early and I just look for some kind of immediate improvement.
- 22:33And I would say at least 80% of the time there's some kind of,
- 22:37hey, this feels better and that's what I'm looking for.
- 22:40Hey, can we at least just calm it down, even if it's only for
- 22:4320 to 30 minutes just to get an entry point so now we can
- 22:46continue to progress this. I think the other piece in
- 22:50relation to overuse tendinopathies in particular is
- 22:54that tendons transmit force to move bone.
- 22:57And at the end of the day, there's multiple different
- 23:00tendons for multiple different muscles that do similar things.
- 23:03Looking at the ankle complex for a second, everyone talks about
- 23:07the Achilles tendon because the gastroc and soleus complex
- 23:11combined to form that and it is the main plantar flexor muscle.
- 23:14I'm not going to argue that. But there's other muscles that
- 23:17contribute to plantar flexion that no one ever talks about.
- 23:20No one talks about. There are very few people talk
- 23:23about the tibialis posterior. Very few people talk about the
- 23:27long flexors of the toe, FDLFHL and so on.
- 23:31And sure, they might not be the primary mover, but they're in
- 23:34the picture. So it's one of those things that
- 23:37I also want to incorporate something for those other
- 23:40muscles and other tendon structures that exist in the
- 23:43region instead of just teaching an athlete, hey, it's all
- 23:47Achilles, Achilles or nothing. Achilles needs to take 90% of
- 23:51the load every single time. It's like, hey, what if
- 23:53hypothetically taking these numbers up as we go, if we train
- 23:57some of these other muscles that assist in that motion, we train
- 24:00some of those tendons that also transmit force and load during
- 24:04plantar flexion. And now instead of carrying 90%
- 24:07of the load, hypothetically, Achilles tendon only has to
- 24:10carry 80% because some of these other groups are also doing the
- 24:14same job. So I think that concept of
- 24:17splitting things amongst multiple different paths instead
- 24:20of just one road, and from a force distribution standpoint,
- 24:23now I've got it going across multiple different regions
- 24:26instead of just one, has helped me tremendously.
- 24:29Working with athletes to get them results in a much faster
- 24:33way because now they're able to continue to play.
- 24:35They're able to continue to perform because those structures
- 24:40that we're trying to work on and change and address that have
- 24:43caused them pain or caused them decrease in performance don't
- 24:46have to do as much of the work to get the same outcome, if that
- 24:49makes sense. Yeah, No, I think I think that
- 24:52was really, really great insight as we think about those athletes
- 24:56and in that type of situation, maybe not even dealing with an
- 24:59injury necessarily, but just the feeling that they and then
- 25:04today's kind of culture of youth sports have to do so much of
- 25:08that stuff every day, all weeks. Or the parents feel like their
- 25:12kid has to do all these extra things, you know, start playing
- 25:17club sports at whatever young age and do it every weekend,
- 25:20travel every weekend like and there's just no break.
- 25:23There's non-stop. How do we, how do we help those
- 25:27parents or help those athletes that feel like they have to do
- 25:30that stuff or else they're going to be left behind?
- 25:33Yeah, it's the conversation about is more always the answer
- 25:37is more, always better. And I think there's a lot of
- 25:41different ways to go about this. And when I was initially coming
- 25:45out of school, I went the research route and I'd say
- 25:48research articles. And I'd say, oh, you know, look
- 25:50at this like, hey, if you're sleeping less than a certain
- 25:53amount of hours a night, because there's a lot of kids that I
- 25:56work with that they drive two to three hours one way for our club
- 25:59practice and then drive two to three hours back and they're
- 26:02sleeping 5 to 6 hours a night. And I'd try and show them the
- 26:06research that says, hey, not getting sleep like you're doing
- 26:10is actually detrimental to skill acquisition.
- 26:12It's detrimental to your physical health.
- 26:15This is going to become a problem and people just didn't
- 26:18really follow it. I think a lot of times people
- 26:21know intuitively what they're doing is not the best thing.
- 26:25They know not sleeping 7 to 8 hours a night is not a good
- 26:29thing, but they're still going to do it.
- 26:32So I think if you're really looking to potentially change
- 26:35behavior, you have to go deeper than just citing statistics and
- 26:40cited research articles. Because at least in my own
- 26:42experience, I tried it and it didn't work.
- 26:45Unfortunately, I find a lot of the times it takes something bad
- 26:50happening to an athlete for them to realize, like I have to
- 26:54change what I'm doing. This is not working.
- 26:56It takes them going into pain. It takes some kind of injury or
- 27:00something like that a lot of the times for them to realize, Oh my
- 27:03goodness, I'm not invisible. This is not sustainable.
- 27:07We all have this little Superman complex about ourselves, or at
- 27:10least I do. I like to think, Oh my goodness,
- 27:12well, I've been skiing since I was 2 years old.
- 27:14You know, knock on wood, I'm not going to get hurt when I go
- 27:17skiing. My dad had the same thing and
- 27:20unfortunately he tore his ACL when he was 5354 years old.
- 27:25It's like, it's one of those things that I think we all think
- 27:28that we're Superman until something happens to us and it
- 27:31humbles us. So it becomes a matter of how do
- 27:33we get people almost to that humble state, that state of
- 27:38realizing, hey, this is not good long term and I need to change
- 27:41it prior to that happen happening.
- 27:43And ultimately this is a conversation that I have with a
- 27:47lot of people and we're still struggling to get a firm answer
- 27:51that works for every person. I think a lot of the times it's
- 27:54a very individual driver and it's a individual difference.
- 27:58And it's one that finding from a sales standpoint, sales teams
- 28:02talk about pain points all the time and you know, hey, you have
- 28:06to find one thing that they really hone in on from a product
- 28:10sales standpoint. I think the same is true in
- 28:12relation to athletes and behavior change.
- 28:15You have to find one or two things that just impact them
- 28:18very deeply. It might be on an emotional
- 28:21level, it might be on a spiritual level, it might be
- 28:24some other level that I haven't mentioned.
- 28:26But finding those things that you can have a serious
- 28:28conversation with them about that they can relate to that
- 28:32ultimately lead to the behavior change.
- 28:34You know, I think that's the kind of stuff that's not really
- 28:36taught in schools. It's not discussed much in my
- 28:39opinion, but a lot of what we do in the space is behavior change,
- 28:44right? If I'm a skills coach, I'm
- 28:46working with a basketball athlete and I decide that their
- 28:49shot is not efficient or effective, I have to change that
- 28:53behavior of the motion that they've been shooting with for
- 28:56however long. And it's like, you know, the
- 28:58more effective I become at that, then maybe the better coach I am
- 29:03because I'm able to take a not desirable action and turn it
- 29:07into a desirable action. But it's a never ending battle
- 29:10and process I think to get athletes to or apply that to
- 29:14other aspects and avenues of life, whether that's the
- 29:17overtraining or the under recovery or whatever you want to
- 29:21call it that way that's going on.
- 29:23The when you talked about like, like people like with sleep,
- 29:26people know they it's bad to not get that much amount of sleep,
- 29:30but we still do it anyway. That's like what I think with
- 29:32nutrition, It's like people for the most part inherently know
- 29:36what's good and what's bad with nutrition, but that doesn't mean
- 29:39we always made those decisions. Again, behavior change.
- 29:42And, and as you talk about needing maybe one of those
- 29:46humbling, painful moments to actually bring about that
- 29:49behavior, have you seen some examples where you've been able
- 29:53to incite that, like you talk about the pain points or things
- 29:55like that without actually having that incident happen?
- 30:00Yeah, it's, it's interesting because I've seen both ends.
- 30:03I've seen one end where, you know, I've tried to have
- 30:06conversations with athletes about things and it doesn't
- 30:09really go well. And I've seen other aspects
- 30:12where I have that conversation and it does go well.
- 30:15And the best example I can think of was when I first came out of
- 30:20school at my first position, there was an athlete that
- 30:24actually worked part time at the clinic that I was at, absolutely
- 30:28phenomenal soccer player, one of the best soccer players that I
- 30:32ever saw. And I noticed when this
- 30:34individual was demonstrating exercises and doing different
- 30:38things throughout the clinic, there was a pretty pronounced
- 30:41right knee valgus moment. Now, I know valgus is often
- 30:45debated in the space that way, you know, does it contribute to
- 30:49the ACL? Does it not because athletes
- 30:52fall into valgus all the time? But to me, this was a very
- 30:55uncontrolled valgus. And when we assessed strengths,
- 30:59there was a lot of absent strength in the hip, in the
- 31:03knee. There was just things that
- 31:04should have been significantly stronger than I felt they were.
- 31:08And it was one of those simple things like, hey, let's have
- 31:10conversation about this and let's get you, if nothing else,
- 31:13let's start you on the path to doing a few different things
- 31:16because they weren't part of a formal SNC program at time.
- 31:20So it's like, hey, if nothing else, can I get you doing
- 31:23something to at least push the needle in the correct direction?
- 31:26Can we start getting these things stronger?
- 31:28Can we start building a more robust, resilient lower
- 31:32extremity that way? And later on, talking with that
- 31:35same athlete, that same athlete started a formal SNC program
- 31:39with a local organization and they just stuck with it.
- 31:41They kept with it and they were consistent and they continue to
- 31:44get stronger, continue to get stronger.
- 31:46And as a result, they, you know, knock on wood playing D1 soccer
- 31:50now with no injury whatsoever in the knee that I'm aware of.
- 31:54So it's one of those things I might not have done anything
- 31:58meaningful and impactful in that other than have a conversation,
- 32:02right? Like the exercises I gave might
- 32:04have been terrible. They might have been wrong.
- 32:06Someone else would have picked 5 different ones.
- 32:08To me, it's more about what spark and initial impact can you
- 32:13have on the athlete. And I'm not going to take credit
- 32:15for the success that she's had because she did that on her own,
- 32:19right? You know, they sought out the
- 32:21S&C and got involved there, they got recruited and so on that
- 32:25way. But if nothing else, I can at
- 32:28least take credit for having the initial conversation and saying
- 32:31something when I saw something. And I think if you do those
- 32:35things, you never know what kind of catalyst effect can come from
- 32:39it. You know, maybe it's exactly
- 32:41what that person needed to hear at the time.
- 32:43Maybe it falls on deaf ears, but at least you know you tried and
- 32:47made an effort at the end of the day.
- 32:48It's, it's funny because I feel like, like you talked to before
- 32:52you kind of took the research and the logic approach of, OK,
- 32:55I'm going to, you know, show these studies of when you get,
- 32:58you don't get this much sleep and you know, XY and Z happens.
- 33:01And sometimes that falls on deaf ears.
- 33:03And I feel like it's sometimes like when the, the situations
- 33:07when we really try to convince people, sometimes it just
- 33:11doesn't work. But then sometimes we have these
- 33:13conversations that maybe we don't think are like that crazy
- 33:17or that insightful. But then like you're saying it
- 33:20sparks a change or like something just clicks in that
- 33:23that person's head that changes their mindset is like, we didn't
- 33:27even think we said anything that crazy or that like meaningful or
- 33:33impactful. But then like you're saying, it
- 33:34just sparks that that that catalyst for that little bit of
- 33:36a change that maybe just shifts their trajectory one inch, but
- 33:43for for a long period of time, it just makes the difference
- 33:46that they needed. Absolutely.
- 33:47And like I didn't cite any research in the conversation
- 33:51with the athlete or their parents.
- 33:53I didn't give an FMS score or anything like that.
- 33:56Like I kept it super simple and on one hand, I I like to
- 34:01overcomplicate things. I love the deep dives.
- 34:03I love to get into the weeds. But on the other hand, I found
- 34:07Occam's razor holds true. At the end of the day, if you
- 34:10can simplify things to a level that you're, they're not
- 34:13diluting the initial message, but you're getting the point
- 34:16across that a level that anyone can understand.
- 34:19There's just so, so much value in that, regardless of what
- 34:23space you're in or what your goal is.
- 34:25And I think you know, you talked about that principle for about
- 34:29doing what's best for the people you're serving always.
- 34:33I think when you've shown a history of that for that person,
- 34:36whether it is sending them to another person that they need
- 34:38for a certain area of expertise, when they've seen that from you.
- 34:42And then if you have that conversation with them, I think
- 34:45it's going to be more likely to be that catalyst or inspire
- 34:49change because they've seen that you're just trying to help them
- 34:52and be honest with them in the you have a history and in a
- 34:56background of, of doing what's best for them.
- 34:59Absolutely. And it's one of those things, I
- 35:02think a lot of times people concern themselves too much with
- 35:04the financial side of things. And I get it, it can be
- 35:07stressful, especially if you're just starting up or starting a
- 35:10new facility or you've got debt and loans from school, whatever
- 35:13it is that way. But at the end of the day, I've
- 35:16never had to concern myself with my financial situation by
- 35:20putting others 1st and by just doing the right thing.
- 35:23One directly leads to the other. Putting others first, caring for
- 35:27them, doing the right thing at all times, doing that over and
- 35:30over again and having a bit of that servant based mindset, if
- 35:33you will, has never led me wrong.
- 35:36Maybe it will someday, But you know, knock on wood, we're we're
- 35:40going strong so far. So I think as long as you again,
- 35:44just do the right thing by the people in front of you, even if
- 35:47that doesn't in the short term benefit you financially, right?
- 35:51Even if it's like, hey, look, we're going to put some sessions
- 35:54on hold because because I want you to get this checked out, or
- 35:56I want you to see this person, or hey, you know, I'm not even
- 35:59the right person for you. I want you to work with this
- 36:02individual. Those little actions do tend to
- 36:04compound and cascade over time, at least in my own experience.
- 36:07For sure. As you talk about that piece of
- 36:10it, what have what have been some of the other growth levers
- 36:13for your business that that you've seen maybe as you first
- 36:16started now and growing to now? I would say reading the book
- 36:20Viral Nomics written by Jonathan Goodman.
- 36:23It's a older book, but one of the key takeaways I got from
- 36:27that book was the power of word of mouth marketing.
- 36:30It stood the test of time. And at the end of the day,
- 36:33regardless of where you're at, whether it's a big city or a
- 36:37small town, people are naturally going to talk to others and
- 36:40they're naturally going to promote the things that they
- 36:43like. They're naturally going to
- 36:44promote the things that are doing right by that.
- 36:47So going back to that concept of having a servant based mindset
- 36:51and doing the right thing by the people in front of you, if you
- 36:54do that, I think your marketing needs are almost fully taken
- 36:58care of. I don't have a booming social
- 37:01media presence or a booming TikTok by any means.
- 37:04I try to post stuff when I can, but it's not my favorite thing
- 37:09to do. I'll be honest, I don't love
- 37:11going on Instagram. I don't love scrolling through
- 37:14the feed to try and find ideas to post.
- 37:16I don't enjoy that side of things.
- 37:19I'd rather just do really good work by the people in front of
- 37:22me. And I find the longer you do
- 37:24that, that consistently, the more likely you are to have a
- 37:28positive impact and positive growth in the area.
- 37:31I mean, you could some of that might translate like Google
- 37:33reviews and that sort of thing. But two of our clinics when I
- 37:36was up in the Maryland, Delaware area, we weren't even on Google
- 37:39Maps. So it was very exclusive to the
- 37:42word of mouth side of things that way.
- 37:44And I, I also say building off of that, having a very quick
- 37:48streamlined way for people to get in contact with you.
- 37:51And it doesn't matter what that is, whether that's a business
- 37:54phone or that's Instagram DMS, whatever.
- 37:56That way, just having a system in place that when people need
- 38:00you, you're there for them. You know, I know that there's a
- 38:03lot of conversation about burnout and drawing the line.
- 38:06And I think that's very real, right?
- 38:08Like if you text me at 9:00 PM on a Friday, I'm probably not
- 38:11going to text you back right away.
- 38:13That's that's OK to have that separation.
- 38:15But regardless, having that system in place where people can
- 38:19reach out to you quickly and you can get back to them with a
- 38:22within a somewhat timely manner, if you will, I think that pays
- 38:26dividends as well. Because a lot of people are used
- 38:29to calling a place and not hearing back for three, 4-5 days
- 38:33or calling a place and being stuck on hold for 30 to 45
- 38:36minutes. And if you can remove that and
- 38:39overall just make life a little bit better for them as a result,
- 38:42hey, I have more time now because I don't have to wait on
- 38:45hold with a phone call. I have more time now because
- 38:49instead of waiting four days to get a call back to get an
- 38:52assessment with the strength coach, I got a call call back
- 38:55one day later. I think moving in a efficient
- 38:58manner and having a framework in place to help make that happen
- 39:02also pays different. And I think that from that
- 39:04initial contact, if you do get back fast, also gives them trust
- 39:09in the type of service they're going to get if they do commit
- 39:13to, you know, paying you and when working with you.
- 39:16Because again, like you're saying, if you know, if it's
- 39:18maybe a, a, a bigger, a bigger place that they're having to
- 39:23wait a couple days, then that might be indicative of the type
- 39:25of service. You know, they have issues
- 39:27during the process or they need questions answered during the
- 39:30process versus can you get back to them within, you know, 24
- 39:33hours, 12 hours, say, OK, I don't know if I have questions
- 39:36or I have concerns or you know, things are going on, I'm going
- 39:40to have somebody that can actually get back to me and
- 39:42handle those and and probably have a more maybe closer
- 39:46personal relationship with the people in this business.
- 39:49The other piece, and I didn't recognize this at the time.
- 39:53And then other people started to point it out to me.
- 39:55They were like, oh, you're really good at this, You're
- 39:57really good at that. But I didn't, I didn't recognize
- 39:59it at the time and I still don't think I'm as good as I should
- 40:02be, if you will. But the art of communication,
- 40:05whether that's non verb, body language, looking at someone
- 40:08when you talk to them, or the verb.
- 40:10Herbal side, the tone that you use, the energy that you bring
- 40:13to the conversation, and so on. That way, a lot of that stuff
- 40:16has more of an impact than I think we recognize and realize.
- 40:21And I think having the ability to take yourself from high
- 40:24energy for one person to very serious tone for the next and
- 40:29vice versa is an art that takes a lot of time and practice to
- 40:32master. And I by no means have mastered
- 40:34it yet, but I found different athletes, different individuals
- 40:37need different things, and I want to try to be able to meet
- 40:41them where they're at and give them whatever they're looking
- 40:44for from that standpoint. That's great.
- 40:46As you think about your business or just podcast, really any
- 40:49aspect to your career, what what system do you feel you need to
- 40:54build for yourself that you haven't yet?
- 40:56Things that I have a tendency to work harder, not smarter, and
- 41:01I've always been that way. I have no issue putting a lot of
- 41:06time into something and I have no issue just kind of putting my
- 41:09head down and grinding something out.
- 41:11And I think again, coming from a middle of nowhere small town,
- 41:15that's just one of those things that was common there.
- 41:17There was a lot of value and work ethic and hard work and the
- 41:21grit and determination to just get something done that I didn't
- 41:25always have the most effective way to do it, but I found a way
- 41:28to make things work given what I had.
- 41:31I think that a lot of these different individuals that I've
- 41:34talked to that scale now a lot of times when people throw the
- 41:37word scale out, they think of financial scaling and making
- 41:42more money. But for me, I want to flip that
- 41:44and say I want to scale and have a more impact, a greater impact
- 41:49on more people, right? How do I reach instead of maybe
- 41:52100 people locally, how do I reach 1000 people in other
- 41:55areas? And how do I exponentially
- 41:58increase my own impact? And I think the best way to do
- 42:01that is to become more efficient in how you deliver things and
- 42:05how you go about your day-to-day operations, right?
- 42:08If you can take stuff that used to, you know, take an hour of
- 42:11your time to do and shorten that to 10 to 15 minutes, or maybe
- 42:15you're able to delegate a task to someone else and they're able
- 42:19to do it, and then you just take two minutes to review it quick.
- 42:22I'm terrible about delegating stuff and I'll own that.
- 42:25But I, I realize that the more you can use your time in a way
- 42:29manner, the better off you're going to be in this process.
- 42:33And I'm not good at that whatsoever.
- 42:34I think the other thing that really helped drive that home
- 42:37for me was this book written by Benjamin Hardy about time
- 42:41hacking, he called it. And essentially he breaks it
- 42:44down in the sense that we assess time and view time as just that
- 42:49we view progress as time, right? Like, hey, I've been in this
- 42:52space 30 years or, you know, I've lived to 95 years of age or
- 42:58something like that. When in reality, maybe instead
- 43:01of distance traveled as a metric of success, maybe we flip it to
- 43:05what was accomplished in that time, right?
- 43:08So we have the same 24 hours in a day.
- 43:10But if I get 20 big projects done in that time and someone
- 43:14else only gets one small project done, then can you say that I'm
- 43:18living life in a faster lane and faster pace because I'm getting
- 43:23things done in a more efficient manner at the same quality than
- 43:27other individuals? So I think kind of changed
- 43:29changing our relation with how we view progress and how we view
- 43:33this concept of distance travelled and time spent, if you
- 43:36will. Finding ways to make that entire
- 43:38system function a little bit more clean and more efficiently
- 43:42is definitely something that I'm trying to master for myself,
- 43:46because I haven't gotten to it yet, yeah.
- 43:48That's really cool. Where you went with that?
- 43:50How are you specifically trying to scale your impact and reach
- 43:55and impact more people through what you're doing?
- 43:57Yeah, so one of the things I've been trying to be a little bit
- 44:00more intentional about is actually planning different
- 44:03things, planning my actions using my calendar a little bit
- 44:06more. Because I used to just block off
- 44:083 period, you know, 3 hours of time, and just put work and I'll
- 44:12just pick a project, whatever I was feeling, and hammer it out.
- 44:15Now I'm trying to actually dedicate and delegate blocks of
- 44:19time to specific things. Right?
- 44:21Hey, this time block, I'm going to work on this project,
- 44:24specifically this part. You know, how can I take those
- 44:27big picture things and kind of break them down into smaller
- 44:30tasks or smaller goals, if you will?
- 44:33That way? I think the other piece is
- 44:35finding someone that you can share those goals with from a
- 44:39accountability standpoint. There was a study done several
- 44:43years ago, I believe it was GAIL Matthews, but don't quote me on
- 44:47this, that looked at the concept of setting goals and
- 44:51accomplishing the goals that you set out to achieve.
- 44:54And they found that if you write them down, break them into small
- 44:57steps and share that with someone else.
- 44:59So putting it on the calendar piece by piece over time, and
- 45:04then also telling someone else like, hey, I'm working on this.
- 45:07Like, you know, just check in with me every now and then on
- 45:10how it's going. You're significantly more likely
- 45:13to actually achieve the thing that you set out to.
- 45:16So not being known as the person who says you're going to do
- 45:19something and then it just never comes to fruition for one reason
- 45:23or another. Actually being known as the
- 45:25person who, hey, when I say I'm going to do something, I get it
- 45:29done. I'm just trying to find a way to
- 45:30make that whole system and process more efficient.
- 45:33And I found breaking things up into smaller blocks and getting
- 45:37other people involved just from a motivational standpoint helps
- 45:40to make sure I'm moving in the right direction.
- 45:42Yeah. No, that's that's I think that's
- 45:44awesome. And as he talked about impact
- 45:46and scan that obviously like your your podcast with, you
- 45:50know, you've had over. I think when I let looked early
- 45:52this week, I got 485 episodes on your podcast.
- 45:55Obviously that's that's a lot of impact, right?
- 45:58That's a lot of episodes, a ton of information and wisdom and
- 46:00insight with from you and you know, however many, you know,
- 46:04hundreds of guests you've had on there.
- 46:05What what drove you to start that you know, however many
- 46:11years ago was for you and and and begin that process.
- 46:14So when this whole thing started, it was around the COVID
- 46:17pandemic era. In fact, it's just when it
- 46:20started in March of 2020. And I was in Graduate School at
- 46:24the time and there's a lot of uncertainty, right?
- 46:27We got told, hey, you're going home and you're bringing
- 46:30everything that you've got from your apartment with you.
- 46:33We don't know if you're coming back.
- 46:34So there's just this kind of pause effect that occurred.
- 46:38And I found that I suddenly had a lot more time because things
- 46:42were shifting to virtual. A lot of lectures became
- 46:45asynchronous. And me being me, I just would
- 46:48listen to him on 1.2 speed instead of 1.0 speed.
- 46:51I'm like, hey, can we shave like 10 minutes off of this, right?
- 46:54And with this newfound time and freedom, even when in grad
- 46:59school, I had this fear of just falling victim to a lot of these
- 47:03different digital distractions that exist in today's day and
- 47:07age, right? Like, Oh my goodness, I'm going
- 47:09to spend too much time scrolling social media.
- 47:12I'm going to spend too much time watching the news, whatever it
- 47:14is that way. And I wanted to make sure that I
- 47:17was using this new fountain time in a productive manner,
- 47:21productive fashion. So I always liked podcasts.
- 47:24I was a huge fan of the Ben Greenfield podcast.
- 47:28I listened to a lot of his episodes when I was in school
- 47:31and I was like, what if I just started my own?
- 47:33So I just googled how to start a podcast and just made it happen.
- 47:37First episode was nothing special whatsoever, however, I
- 47:40literally recorded it from my phone without any kind of
- 47:45headphone or anything like that, Held my phone up to my mouth
- 47:48like this the whole time and just talked.
- 47:50It was probably awful, probably terrible.
- 47:53I don't recommend anyone listen to it because it's one of those
- 47:56things that I had no clue what I was doing and in a lot of ways I
- 47:59still don't have any clue what I'm doing.
- 48:02I think the audio quality has improved, the conversation
- 48:05quality has improved, and I'm starting to actually like
- 48:09listening to my voice a little bit.
- 48:10That's one of the things I find funny is I really don't like my
- 48:13voice and I don't like how I look on camera.
- 48:16So for me to go and do the podcast thing, it's pretty
- 48:19uncomfortable early on and it's still a little uncomfortable at
- 48:23times. But I think those type of things
- 48:26that you do that are uncomfortable are the ones that
- 48:28provide the most value for you in the long run.
- 48:31So kind of jumping head first into those uncomfortable things,
- 48:35they pay dividends in the long run.
- 48:37And I think just again, being a little dumb and refusing to say
- 48:41no and refusing to quit things, I just kind of kept it going.
- 48:45And one thing led to the next led to the next.
- 48:47And I would see other podcasters doing stuff like I'd see him
- 48:51bringing guests on. And I was like, oh, that's cool,
- 48:53I should start bringing guests on.
- 48:55And I just started with my kind of small local network and then
- 48:58kind of expanded out from there. And I was like, hey, this person
- 49:02just had multiple guests on. I should try that.
- 49:05And just continuing to be curious and explore any
- 49:09opportunity that came my way. And some of them were, you know,
- 49:13just cold emails that led to amazing conversations.
- 49:16And I think, again, just being willing to pursue things, being
- 49:19willing to just have the conversation and see where it
- 49:22goes, and just always having that curiosity has helped lead
- 49:26to the success that way. And I mean, it's not like it's
- 49:30not quite like the Joe Rogan level of podcast yet or anything
- 49:33like that. But you know, I think if you
- 49:35pound the rock long enough, you're eventually going to get
- 49:39to that level. So I'm just hoping that
- 49:41consistency and that sort of thing continues to help it grow
- 49:44and scale like and be a good free resource for people that as
- 49:49long as you invest the time to listening, hopefully you're able
- 49:52to take something valuable and impactful up from it.
- 49:55What are you fascinated by right now?
- 49:57There's a few things and I would say the biggest one lately has
- 50:00been the nervous system of all things, which when I was in
- 50:04school I freaking hated the nervous system.
- 50:07Like we had to take neuroscience and neuro rehab and all these
- 50:10different things and I wanted nothing to do with it.
- 50:14I thought motor control was boring.
- 50:16I thought neuroscience was boring.
- 50:18I was like, you kidding me? Do you really mean to tell me
- 50:21I've got to memorize all these different spinal tracts and DCML
- 50:25and all this crazy stuff that was just going way over my head.
- 50:28And now it's kind of been a full circle moment for me.
- 50:31I think when I was in school, I used to think that horsepower
- 50:35was the answer to everything, right?
- 50:37Like, oh, we're going to solve it by making it bigger.
- 50:39We're going to solve it by making it stronger.
- 50:41And that's going to come from muscular hypertrophy.
- 50:44And now I've really fallen into the camp that the nervous system
- 50:49plays such a key, crucial role to anything from displaying
- 50:53strength and force output to skill development, to how we go
- 50:57about our day-to-day lives. You know, the brain is always
- 51:00on, it's always active and listening.
- 51:02So kind of reframing my mindset a bit to how can I intervene
- 51:07things from more of a software or hardware type of analogy.
- 51:12That way you know what's within the actual system itself than
- 51:15just changing the system entirely or building a bigger
- 51:19system. So I've been really interested,
- 51:21intrigued with conversations around that, around skill
- 51:25development, around motor learning, around psychological
- 51:28theories, and how we can actually take some of those
- 51:30psychological theories and implement them into our SNC and
- 51:34our sports rehab practices, if you will.
- 51:37Which I'm not an expert at it by any means.
- 51:40I'm still kind of hanging my hat on some of the stuff I've talked
- 51:43about today more than that that, but it's been interesting to
- 51:47kind of learn more about the stuff that I historically have
- 51:50not been interested in. Yeah, no, that's a, that's a
- 51:53cool change, actually. I mean, the nervous system's
- 51:56fascinating. All the avenues, rabbit holes
- 51:58you down with that what what time frame do you evaluate
- 52:02success on? Yeah, so this is an interesting
- 52:05conversation. In fact, we've been recording a
- 52:09big podcast series around success right now.
- 52:13And it's interesting because success looks different for so
- 52:16many individuals and people define it differently.
- 52:19And I think historically, when I was a little kid, I used to
- 52:22think success was a destination. But what I make this amount of
- 52:25money per year, when I make it to this level, when I get to
- 52:28work with this person or this athlete, when I have this
- 52:31certification in these letters, then I'm successful.
- 52:34When in reality, I think our success is much more about the
- 52:39journey in the process along that Ave. than it is the actual
- 52:44end destination. Because at the end of the day, I
- 52:47This is probably a hot take, but I think we in the space are more
- 52:52like Sisyphus than we want to admit.
- 52:54We're always pushing that rock up the hill and we think that
- 52:58someday it's just going to stop moving and we're just going to
- 53:00be able to be free and go do whatever we want to do.
- 53:03But I think ultimately you need to keep pushing the rock.
- 53:07I think people will misunderstand the and that the
- 53:10goal is to continue pushing the rock as far as you can as long
- 53:14as you can. It's not a stop pushing, it's to
- 53:17keep pushing. So for me, I don't really see
- 53:20any timeline of success. I see it as a never ending
- 53:25continuous process as far as how far or how high can you push
- 53:31that metaphorical rock of success compared to maybe other
- 53:35versions of yourself, right? Like, hey, you know, if I didn't
- 53:38do XY and Z and I just sat on the couch and flipped the TV on
- 53:44and, you know, fall, you know, fall into the Xbox, PlayStation
- 53:47kind of thing and give 6 to 8 hours a day to that, whatever.
- 53:50That way. Like would that version of
- 53:52myself still get to the same level?
- 53:54Or does that discipline and the regiment and schedule that I
- 53:58have actually pay dividends? So I, I think success is never
- 54:02ending. It's ever evolving.
- 54:04But your ability to just continue to press onwards
- 54:08through adversity and enjoyed the journey that occurs as a
- 54:11result of that dictates your success at the end of the day.
- 54:14I love I love that that analogy you went to it with pushing the
- 54:18rock because it's like I I feel like as I think to my life, the
- 54:21periods that I enjoy most and then most purposeful or are when
- 54:26I look forward to the next day of work and want to go push that
- 54:32rock, right? I want to go approach that
- 54:34process each day versus man, I just want to, you know, get
- 54:37through this week and get to the the weekend so I can, you know,
- 54:40have a have a break from whatever it is like that.
- 54:43That's not purposeful to me. It's like when you want every
- 54:46day and you want, even though it is work, you want to push that
- 54:50like choosing that rock where you can find that.
- 54:53I think that's that's where success is because like just it
- 54:55goes back to like we talked before with evaluating and
- 54:58return to play, like having that set timeline versus assessing
- 55:02throughout. It's like just having that one
- 55:04period, like it's that's not really going to happen.
- 55:07Like like you're saying it once. If you ever got to that point,
- 55:10you're going to just have another rock to keep pushing and
- 55:12you find another rock. It's like we've got to find
- 55:14where we can make that daily journey purposeful and something
- 55:18we want to have. I think like you're saying, I
- 55:20think that's real success is wanting each day.
- 55:22Absolutely. And then from there, having a
- 55:25little bit more control over your day, right?
- 55:28So you're going to wake up and you're going to push the rock
- 55:30every single day, but some days you might push it harder and
- 55:33faster than others, and some days it might move a little bit
- 55:37slower, but you're constantly moving forward.
- 55:39And I think being able to have the ability to distinguish when
- 55:44those days are instead of every day, it's the same pace, it's
- 55:47the same thing over and over again.
- 55:49I think that goes a long way as well.
- 55:51Yeah, but then this this has been an awesome conversation.
- 55:54You know, I think that's a really cool way to close it and,
- 55:57and it really got me thinking about things.
- 55:58If people wanted to check out your podcast or check out more
- 56:02of the impact, like you're saying you're scaling your
- 56:04impact of, of what you're doing, where, where could they go to
- 56:07check that out? Yeah, if you go to your favorite
- 56:09podcast platform, Spotify, Apple, whatever, just type in
- 56:13Braun, Braun Performance and Rehab and it should pop up.
- 56:17And Instagram, that's probably where I'm most active.
- 56:20Just type in Braun under score PR and it should pop up there as
- 56:25well. Awesome man.
- 56:26Well again, I appreciate you have being on here.
- 56:28It was great to reconnect with you.
- 56:30John, this is an incredible conversation.
- 56:32I really appreciate appreciate your time and everything you do
- 56:35from the podcast to the book to your work as a coach and beyond
- 56:38that way, man, you're doing great stuff and I'm really
- 56:40appreciative of the work that you're doing, man.
- 56:42Thank you, Dan.