Latest / Success Story with Scott Clary / Lessons - Mentors Will Change Everything | Eric Spofford - CEO of Spofford Enterprises

Transcript

Lessons - Mentors Will Change Everything | Eric Spofford - CEO of Spofford Enterprises · Success Story with Scott Clary

• 0:00
  In this lessons episode, discover how to launch a successful business quickly and authentically.
• 0:04
  Learn the value of building a personal brand, finding the right mentors,
• 0:08
  and prioritizing lived experience over theory.
• 0:11
  Explore why internal growth is as vital as external success,
• 0:15
  and how aligning your vision with your actions can create meaningful results.
• 0:19
  When you exited your business, I noticed how fast you were able to build
• 0:35
  an infrastructure after support coaching mentoring, which I thought was interesting because
• 0:40
  a lot of guys do this, but a lot of guys have been doing it for like 10, 15 plus years.
• 0:46
  I think I even saw one of your Instagram videos about how when you started,
• 0:50
  it was like a couple of months ago. It was not long ago.
• 0:54
  It's ago, I had the idea.
• 0:55
  Yeah, I know. And I know you have like a really good circle of other people
• 0:59
  that you're in your network, and that's probably a good lesson as well.
• 1:01
  It had done this before and whatnot, probably learned some lessons from those guys as well.
• 1:05
  But you spun this up so quick.
• 1:08
  So what?
• 1:09
  What the fuck in under?
• 1:11
  No, but like in a good way, not in like a, not in like a,
• 1:15
  not in like it hasn't worked out. It's like it's worked on one.
• 1:17
  It's worked out exceptionally because I follow this now, and I follow what you're building,
• 1:20
  and I saw the, you know, we'll try and keep this evergreen as we can,
• 1:24
  but like I saw you just it last week in Miami, and like the caliber of people,
• 1:28
  because I know some of the guys that pay to go to these things, and they're not,
• 1:32
  they're not stupid people that are not that are coming out to this.
• 1:36
  So I mean, it's just impressive how quick you build this out.
• 1:38
  So I'm trying to understand how you built this business so quickly versus a lot of people
• 1:45
  that struggle starting something from scraps three months, and what you've achieved in three
• 1:49
  months is not normal. So there's a lot of lessons and experience there that allowed you to do this.
• 1:54
  But what do you think that was?
• 1:56
  Execution. A lot of people spend a lot of time frozen.
• 2:00
  Yeah, and spend a lot of time thinking about it.
• 2:03
  I get in there. I just start throwing punches.
• 2:06
  Like I'm going to learn Kung Fu in the middle of this fight.
• 2:09
  Like I'm going to learn, you know what I mean?
• 2:11
  And so I got the idea that this sort of happened.
• 2:13
  I was talking to my good friend, Wes Watson, and he was driving me crazy for two months.
• 2:19
  He was like, bro, you got to do coaching.
• 2:21
  You got to teach business.
• 2:22
  You got to teach entrepreneurship.
• 2:23
  This is your soul of genius.
• 2:25
  So many people benefit from this.
• 2:27
  I'm like, Wes, shut the fuck up.
• 2:28
  Look, I'm like, what am I an online coach?
• 2:31
  Like, what are you talking about?
• 2:32
  You know, and then I got like, I would be laying there thinking about it.
• 2:36
  I'd be like, you know what?
• 2:37
  Maybe he's right.
• 2:38
  Maybe it would be cool to build a community.
• 2:41
  And then I start to get this vision of like
• 2:44
  my entire journey from day one
• 2:47
  by myself to nine figure exit.
• 2:51
  And I'm like, what if I built something that was tailored to everything that would have been
• 2:56
  beneficial to me along this journey?
• 3:00
  Yeah.
• 3:01
  And then I got excited about it.
• 3:02
  And then I remember I called him back.
• 3:04
  I was like, all right, teach me how to do this.
• 3:06
  Yeah.
• 3:06
  And he told me what he does.
• 3:09
  And then I spun it to what I thought it would be.
• 3:14
  And then I just got on my Instagram story.
• 3:16
  I was like, hey, I'm going to take on a couple of people to coach them
• 3:20
  for business and entrepreneurship.
• 3:23
  And if you're interested and you followed me, just shoot me at DM.
• 3:26
  Yeah.
• 3:27
  And I had a guy that was helping me with sales in the next two days.
• 3:31
  We did like a hundred grand.
• 3:34
  You know, two feet.
• 3:34
  And that was the proof of concept.
• 3:36
  Yeah.
• 3:36
  It was that it was right then where I was like, okay, this could work.
• 3:39
  Were you building out your brand before that?
• 3:41
  You're building it up?
• 3:42
  Yeah.
• 3:42
  Yeah.
• 3:43
  Because no, no, there was nothing.
• 3:44
  Oh, no, I wasn't trying to monetize it at all.
• 3:47
  I was just building a personal brand and, you know, attention as a commodity.
• 3:50
  Yeah.
• 3:50
  I said, it's a reason I got this podcast.
• 3:52
  That's the only thing.
• 3:53
  It's why we do it, Pat.
• 3:55
  And then as soon as dad happened, I was like, all right,
• 3:57
  all in.
• 3:58
  And then we just set things up and just went, went for it.
• 4:02
  I think it's because, you know, when you say like,
• 4:04
  you had a nine figure exit, there's a lot of people to do this.
• 4:07
  They don't build businesses to that size.
• 4:09
  Yeah.
• 4:10
  So there's a there's a there's a ceiling on the advice you can get from somebody
• 4:13
  that's only achieved certain things.
• 4:14
  Yeah.
• 4:15
  Right.
• 4:15
  They've only dealt with so many problems.
• 4:16
  They haven't dealt with a nine figure exit to a private equity or a family out.
• 4:21
  Those are the things that not a lot of people deal with because it's a rarity.
• 4:24
  It's a beautiful thing to do, but not many people get to that level.
• 4:28
  So I think that's, you know, what I'm alluding to is more people that have done it before.
• 4:33
  Those are the people that should be teaching.
• 4:35
  There's a lot of bullshit.
• 4:36
  And in those moments of consideration in the beginning of like,
• 4:40
  should I do this?
• 4:41
  Should I not do this?
• 4:42
  I of course went on and I was like, well, who else is doing it?
• 4:45
  There's a lot in, but like, but a lot of it's bullshit.
• 4:48
  There's a lot of bullshit.
• 4:50
  Look at their stuff.
• 4:51
  And I'm like, what, what have you actually done?
• 4:53
  Yeah.
• 4:54
  And a lot of these coaches are just that.
• 4:56
  They're coaches like professional coaches, professional coaches.
• 4:59
  You know what I mean?
• 5:00
  It's like the business teacher at the college who's never actually operated a business
• 5:05
  and makes 60 grand a year.
• 5:06
  What the fuck am I going to learn from you?
• 5:08
  Yeah.
• 5:09
  You know, like you read it out of the book.
• 5:10
  You heard on a podcast that you regurgitating a lot of information.
• 5:14
  He's never lived it.
• 5:15
  It's like a lived experience.
• 5:17
  You don't have the resume homeboy.
• 5:18
  You know what I mean?
• 5:19
  You don't have the lived experience to qualify you to be this.
• 5:23
  And so for that reason, I was like, you know,
• 5:26
  it'll be a little fun to come in and disrupt the space a little bit.
• 5:29
  If you watch my content, sometimes I get a little froggy on there.
• 5:32
  That's not calling people.
• 5:33
  That's specifically what I'm like, come on, man.
• 5:36
  You know what I mean?
• 5:36
  Like, yeah, I know too many fix.
• 5:39
  There are a lot of face out there.
• 5:40
  So yeah, and I think that that's like when you,
• 5:43
  okay, let's just talk to people that are listening to this
• 5:45
  that are trying to find people to learn from.
• 5:48
  So you have a good group.
• 5:50
  How do you, how do you, as a professional,
• 5:53
  who's operated at really high levels?
• 5:55
  How do you sort of gauge whether or not you want to learn
• 5:58
  from somebody to take them on as a mentor?
• 6:00
  Like, how do you, what's your litmus test for your education inflow?
• 6:05
  In my coaching program?
• 6:06
  No, in your life.
• 6:07
  In your life.
• 6:07
  Like when you're looking to learn from somebody,
• 6:09
  oh, what I'm looking at.
• 6:10
  Yeah, yeah, if that's so like, I go for results.
• 6:12
  Yeah, I learn from people in specific niches
• 6:16
  on, do you have what I want?
• 6:17
  That's my question.
• 6:19
  Have you achieved the result that I'm looking to achieve
• 6:22
  and do you have what I want?
• 6:24
  Like, I'm a fitness guy.
• 6:26
  So I learn about fitness and I want to work out.
• 6:28
  And like, Wes Watson is jacked.
• 6:30
  He wants us this.
• 6:31
  He's for jacked.
• 6:32
  He said, yeah, I'm like, that's my guy.
• 6:34
  You know what I mean?
• 6:35
  So when I look at business, my business mentors today
• 6:38
  are billion dollar dudes.
• 6:41
  You know what I mean?
• 6:42
  I have a small handful of them that I sit with
• 6:45
  and spend a dinner on the Instagram and their older cats
• 6:47
  and nobody really knows those are the best kind.
• 6:49
  So that's guys, you know, and they're so out of touch.
• 6:51
  They don't know that they're in charge of a huge money.
• 6:53
  If that conversation, yeah, I get it for free.
• 6:56
  You know, but those, they've achieved the results.
• 7:00
  And that's what I think the guys,
• 7:02
  I don't care if you sign up for my shit or not.
• 7:05
  But just please, whatever it is that you're looking
• 7:08
  to get coached or mentored on, make sure
• 7:11
  that the person that you're listening to
• 7:13
  or that you sign up with actually
• 7:15
  has had that experience and had the results.
• 7:17
  Like you wouldn't go get a fucking fat personal trainer.
• 7:20
  No, you're not going to do that.
• 7:22
  You're like, you're a fat piece of shit.
• 7:23
  Well, like, why am I going to listen to you?
• 7:25
  It's the same thing in business, you know?
• 7:28
  It's the same or any area of life, right?
• 7:31
  It's too, I see.
• 7:31
  I think that social, social is great for a lot of things,
• 7:34
  but it allows a lot of people who are full of shit,
• 7:36
  but just good marketers to sell shit.
• 7:38
  The people that don't know any better.
• 7:39
  No, don't.
• 7:40
  Which is, I think that's horrible,
• 7:42
  but that's the reality.
• 7:43
  So I'm like, I'm trying to, you know,
• 7:45
  part of this is hopefully, I've interviewed a lot of people,
• 7:48
  but hopefully a lot of the people aren't genuine.
• 7:51
  But I tried my best.
• 7:53
  But the point is you find good people
• 7:54
  that have actually done it before,
• 7:55
  and then you like pull out the ideas from them.
• 7:58
  And that's really, I mean, that's how you learn.
• 8:00
  And it's not to be, it could be a mastermind,
• 8:01
  whatever could be a podcast.
• 8:03
  But I think it is, I love that.
• 8:05
  It's like you find somebody that's literally done the exact thing
• 8:08
  or as close as possible to what you're trying to accomplish.
• 8:12
  When you work with all these entrepreneurs,
• 8:14
  you said one of the main issues they have is basically
• 8:17
  removing themself as the linchpin
• 8:19
  and the key, the key man in the business.
• 8:22
  What are some other major things
• 8:24
  that some of these people are running into?
• 8:25
  Some big problems.
• 8:29
  The ones that you see repeat again and again and again.
• 8:33
  And it doesn't have to be business.
• 8:34
  Let's think about other things.
• 8:35
  It could be raising money.
• 8:36
  It could be having a good relationship
• 8:39
  because they're putting too much effort or energy in,
• 8:42
  like, that shit happens a lot too.
• 8:44
  Yeah, we're all crazy.
• 8:45
  Yeah, I know that back to the coach thing,
• 8:46
  like, you don't want relationship advice from me.
• 8:50
  You know what I mean?
• 8:51
  Like, I'll teach you how to blow your business up.
• 8:53
  But like, I haven't been married in a successful marriage
• 8:56
  for 10 years or something like that's the guy you want.
• 8:58
  And so, um, you know, the mistakes that we all make
• 9:04
  outside of key man, I don't know, you know,
• 9:08
  ignoring the personal development side of this.
• 9:11
  I think a lot of people are chasing,
• 9:14
  yeah, yeah, let's unpack it.
• 9:16
  I think a lot of people are chasing success
• 9:18
  in the wealth for the wrong reasons.
• 9:20
  And they think that the right amount of money,
• 9:22
  the right amount of material possessions,
• 9:24
  the right amount of status, attention,
• 9:27
  or whatever the achievement is,
• 9:30
  is going to fix a problem that they have
• 9:32
  that in all reality, it won't.
• 9:35
  You know, I think that a lot of people chase wealth
• 9:38
  and success to fill a hole in their spirit,
• 9:43
  whatever that means for them.
• 9:45
  And the mistake that I see happen over and over again
• 9:48
  is sometimes people catch it in their lifetime.
• 9:53
  And they get the money or they get the whatever it is
• 9:56
  that they thought would fix it and they're like,
• 9:58
  fuck, this isn't as cool as I thought it was.
• 10:03
  This isn't everything I made it out to be.
• 10:05
  And so a lot of people ignore the fundamental truth
• 10:12
  that our internal condition, our happiness,
• 10:15
  our satisfaction, our serenity,
• 10:17
  our peace, our wholeness,
• 10:20
  is not tied like the money can make you happy.
• 10:24
  You know, I'd rather be fucking rich than poor.
• 10:26
  Yeah.
• 10:26
  One of those guys, like I've been poor,
• 10:28
  shit homeless with my money for food
• 10:31
  and I've been fucking rich on my private jet
• 10:34
  flying to my yacht in the Bahamas.
• 10:36
  I much rather fucking the yacht in the Bahamas.
• 10:40
  But if you can't buy your way out of your responsibility
• 10:45
  to do the internal work,
• 10:47
  a lot of people get lost in this game,
• 10:49
  they get lost in this process and ignore and evade their responsibility
• 10:54
  to do the internal work that's necessary for all of us.
• 10:57
  No one can escape that.
• 10:59
  Thanks for tuning in.
• 11:00
  If you found this valuable,
• 11:01
  don't forget to hit that subscribe button
• 11:03
  so you never miss an episode.
• 11:04
  And if you want to dive deeper into this conversation,
• 11:07
  check out the links in the description
• 11:09
  to watch the full episode.
• 11:10
  See you in the next one.