Latest / Athletics Ontario Running Podcast
EP 247: Lawrence Colsell, XACT Nutrition - The Soul of Sports Nutrition
In this episode of the AO Running Podcast, we sit down with Lawrence Colsell, co-founder of Montreal-based XACT Nutrition. Lawrence shares how a search for better-tasting trail fuel led his family to launch a sports nutrition brand inspired by a 450-year-old French pâte de fruit recipe - turning endurance nutrition into dessert-worthy, 100-calorie energy bars.
From product design and grassroots race-day activations to building a vibrant running community, Lawrence reflects on a decade of entrepreneurship, brand building, and his personal journey from casual runner to ultramarathoner.
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