53. What is a Personal Brand?

The Visibility Factor · Mar 9, 2023 · 16m

53. What is a Personal Brand?

Today we are going to talk about your personal brand. Are you paying attention to your personal brand? Some people may refer to a personal brand as your image. If you aren't familiar with the term, here is a great definition from Laura Morgan Roberts in an article titled, Creating a Positive Professional Image. She was quoted to say, "Your professional image is the set of qualities and characteristics that represent perceptions of your competence and character as judged by key constituents (i.e. clients, colleagues, superiors, subordinates)." You will see that at…