#104: How Google, Meta & TikTok Algorithms Actually Work
Most people think the algorithm is working against them… until they realize it's only responding to the signals they're giving it.
In this episode, Ashley breaks down how the Google, Meta (Facebook & Instagram), and TikTok ad algorithms actually work, and why fighting the algorithm is the fastest way to waste money. The algorithm doesn't judge your ads or "hate" your account; it simply follows patterns, data, and behavior.
She explains why success with paid ads isn't about tricks or hacks, but about training the algorithm with clear signals, clean tracking, strong messaging, and enough volume…
The skinny
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