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Author Newsletter
Welcome to “Author Newsletter.” If you’re an independent or self-published author, your next reader may be one click away—but only if they can find you and stay in touch. Today, we’re looking at how a book-landing website can help you turn casual visitors into newsletter subscribers, and how to make that newsletter worth opening.
First, give readers a clear reason to sign up. A signup box by itself is easy to overlook. Pair it with a simple invitation: hear about new releases, get occasional behind-the-scenes notes, or receive a sample chapter. Make the promise specific and realistic, so…
The skinny
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