Latest / Answer Engine Optimization (AEO): The AI Search Podcast
Google Killed the Search Button — What It Means for the Internet
In this episode of AEO Engine, we analyze Google's August 2026 test removing the classic Search button from its AI-first homepage — a shift that directly challenges how brands appear in Perplexity AI, ChatGPT web search, and answer engines. Learn what this means for your organic visibility.
Key takeaways:
Google's AI homepage test eliminates the traditional Search button, prioritizing conversational queries.
Perplexity AI now handles over 10% of search queries via direct answer citations.
ChatGPT's web search feature competes for branded traffic previously owned by Google.
AEO Engine helps…
The skinny
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