Why Retailers Are Already Falling Behind on AI
AI is forcing a complete rethink of ecommerce, retail operations, and digital commerce architecture.
In this episode, Kelly Goetsch — President at Pipe17 and one of the most influential voices in modern commerce technology — explains why the “status quo is no longer acceptable” in the age of AI.
Drawing on experience across Oracle, ATG, commercetools, and modern AI-driven commerce systems, Kelly breaks down:
Why AI is a “categorically new way of work”
The shift from monoliths → headless → microservices → AI-native commerce
Why product catalog data is now mission-critical
The rise of UCP…
The skinny
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