185: The Funnel is Just the Beginning (Lincoln Murphy)

Giant Robots Smashing Into Other Giant Robots · Mar 7, 2016 · 30m

Ben welcomes SaaS growth and customer success pioneer Lincoln Murphy to discuss the true importance of providing value to existing customers and focusing on their success, as every tactic you undertake as a business is predicated on understanding their desired outcome. He also delves into how focusing on customer type is beneficial for both consumers and producers, as well as gives Ben some feedback about Formkeep.

Formkeep

The Value of Keeping the Right Customers

80/20 Rule

Jobs-to-be-Done

Ideal Customer Profile Framework

Sixteen Ventures

Lincoln on Twitter

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