Latest / The Scene Projects / FlyBoi Rich on Music, Mentorship, and the Evolving Industry Landscape

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FlyBoi Rich on Music, Mentorship, and the Evolving Industry Landscape · The Scene Projects

• 0:17
  Welcome in to another exciting episode of the scene.
• 0:20
  I'm your host, Bubba Starts.
• 0:22
  And with me today from the beautiful city of Detroit, Flyboy Rich.
• 0:26
  What's happening, Flyboy?
• 0:27
  What's going on, Bubba?
• 0:28
  What's going on, man?
• 0:30
  Oh, man.
• 0:30
  I'm glad we could get together and do this.
• 0:33
  Obviously, we were hanging out together, when we were visiting Detroit for the Midwest Talent
• 0:38
  Awards.
• 0:38
  A great time had by all.
• 0:41
  But, definitely wanted to get you on the show, talk about everything that you're doing, this
• 0:45
  community that you've been building around yourself, you know, in the city, new stores
• 0:50
  opening up, all kinds of good stuff happening.
• 0:53
  Before we get into all that, though, I I really just wanna give you an opportunity to, give us
• 0:57
  a little bit of your back story and how you got started in music and, why you keep going.
• 1:03
  Little backstory on me.
• 1:05
  I grew up in the East Side City, Detroit, Michigan, you know, seven mile area.
• 1:10
  I started when I was younger.
• 1:11
  I started in high school, actually.
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  I started recording and producing people more, so first, and then I branched out to the music
• 1:18
  more.
• 1:19
  I was working with my cousin John Boy.
• 1:21
  I learned from, like, people like hella little kid, the producer, stuff like that.
• 1:25
  I end up getting picked up by a bizarre and M and M team, by a lady named Christina Campbell.
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  And then from there, I just moved up to Empire and started working with the radio stations,
• 1:35
  unsigned hype, and people like that from the beginning.
• 1:38
  And, yeah, we branched off now, and now I'm with Empire doing some stuff with Rock Nation
• 1:43
  and doing some stuff for Universal as well.
• 1:46
  Yeah.
• 1:47
  Pretty incredible.
• 1:47
  You know, a a kid from Detroit being able to climb.
• 1:51
  Know your Spotify, you know, monthly listeners up around the 90,000 mark.
• 1:56
  Pretty incredible, to see the success that you're having.
• 2:00
  But what what really attracted me to you is the way that you give back to your community and to
• 2:06
  new artists.
• 2:07
  Right?
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  I know you got a club that you, you know, kinda run a weekly at.
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  Now you got the store where you're able to, you know, have events and everything there.
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  So go ahead and kinda shout those two places out and tell us about each one of them.
• 2:19
  Yeah.
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  So shout out, Club Tame.
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  That's right there in Redford.
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  That's my guy, Tame the Nail.
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  He actually worked there.
• 2:26
  He actually the owner there.
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  He actually gave me opportunities to put people different there, so I actually been working
• 2:31
  with a lot of people like the radio station.
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  Shout out to Akisha Baker and Big Dog Blast and a couple more people.
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  And then, yeah, we got the two four eight hot spot in Pontiac.
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  That's the new clothing store.
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  We got clothing there.
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  We have a barbershop there.
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  We have a recording store there, and we have a event center downstairs.
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  It's close to the area, around the Crowfoot and electricity.
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  They usually do a lot of EDM and hip hop shows around there too.
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  So it's big in Downtown Pontiac.
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  And, yeah, that's the main two areas.
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  And I'm working with a few more people like, a guy named Gladiator.
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  We got a few spots like Nikki's Nightclub.
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  We got a few spots actually, probably, like, over, like, 10 different spots.
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  So we got multiple spots that we're working in and trying to bring new artists in and, show
• 3:11
  new, opportunities for people.
• 3:14
  Is there someone in your career along the way inspired you to help others?
• 3:21
  Because I don't know that, especially in the hip hop community, that there's a lot of people
• 3:26
  that are about others as much as they are about themselves.
• 3:30
  Right?
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  And like I said, that's really what attracted me to you is that while you have a big
• 3:35
  following and you have your own career, I always see you talking about everybody else and
• 3:39
  putting other people on.
• 3:41
  Was there somebody in your career when you were starting out that really kinda, like, taught
• 3:46
  you that, or is that just a part of who you are?
• 3:50
  It's maybe so the experiences I was going through.
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  Like, having to wither around two situations when you, through the industry, like, dealing
• 3:59
  with certain people, like, out who trustworthy.
• 4:01
  So I kinda made it, like, that foundation for me to be, like, more trustworthy or more so the
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  person that can help the, independent artists not go through the situations that I went
• 4:09
  through when I was younger.
• 4:11
  Yeah.
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  And having you know, I I've never had major labels sniffing around my music or anything,
• 4:17
  and I haven't had those experiences.
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  But I've spent most of my life producing, promoting my own shows, and performing on
• 4:25
  stage.
• 4:26
  And exactly where I am, and maybe it's just where we are in life.
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  I don't know how we woke up one day, and now we're kind of the OGs of the scene,
• 4:34
  respectively in our areas.
• 4:37
  But you look around, and and there's so much young talent out there.
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  But they're coming into a much different industry now than when we grew up.
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  You know?
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  Early two thousands, a lot of us were still chasing record deals and getting out there, and
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  now those are pretty much nonexistent.
• 4:53
  Right?
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  Unless you're already creating records and have built a following of your own, nobody's coming
• 4:59
  from the industry to give you a big pile of money.
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  So it's so much different now.
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  But the the skills and the opportunities for independent creators and people that can
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  develop skills and be about their business, not just their art, the opportunities are ripe out
• 5:16
  there.
• 5:17
  Yep.
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  Absolutely.
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  I feel like they should, brighten their horizons, like, learn different stuff,
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  especially learn about the business of the industry or learn about marketing plans and
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  stuff like that.
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  Stuff like that kinda can, like, get you a actual leverage with the, industry and stuff
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  like that.
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  But I believe they should come back to actually looking for talent as well because talent is
• 5:36
  what's bringing the most money now.
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  They see they losing a lot of generations of the money, and the streaming and stuff is going
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  down now because they really looking for just online talent instead of really actual talent.
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  So they're just looking for somebody like this online personality, I mean, not as talented.
• 5:52
  Yeah.
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  It definitely feels like the pendulum is swinging back.
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  Right?
• 5:55
  Mhmm.
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  We you know, since 2010 and Spotify really taking all of the money away from the record
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  industry that you you feel like it's coming back.
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  People want ownership again.
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  The people don't wanna have to worry about losing their entire library of their favorite
• 6:13
  songs because they didn't pay Spotify this month.
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  Right?
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  And I think you're seeing a cultural shift back to ownership, and it's really leaving the door
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  open for the independent.
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  I mean, we've we've been in this game a long time.
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  We've all seen the guys out there slinging their CDs.
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  You know, for me, I I saw it a lot when I was in Vegas and playing around in there and guys,
• 6:36
  you know, putting headphones on you and trying to sell their CD on the, you know, on the
• 6:41
  walkways and, you know, out of their trunk of their car, Afro man style.
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  Right?
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  And not that Afro man ever stopped doing that.
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  I saw him last year.
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  He was traveling around with Kid Rocks, a big music festival, Rock the Country.
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  And that man got off the stage and went back to the merch booth, and he was back there taking
• 7:00
  pictures with everybody.
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  Everybody.
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  And I was just like, man, after all these years, you never forgot who you were, and you
• 7:08
  are still the same man out there on your grind.
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  And that's why he's still so culturally relevant today when, you know, we're still
• 7:15
  vibing to his hits from, you know, the the early odds, man.
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  But you see, everybody from that golden era, they all still trying to come back now.
• 7:23
  So they see what's going on, and they're like, oh, yeah.
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  We still make an impact now.
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  Like, for example, the Ludacris', the TIs that's coming back out now.
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  So all them dropping albums now showing you that the real hip hop is back and not just the
• 7:35
  regular norm things that you wanna listen to.
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  And I think that's, it's really good to see.
• 7:41
  It's good to see artists coming back and making, you know, not just a song to go viral
• 7:47
  or a TikTok dance and seeking that short flash in the pan fame, but really being about their
• 7:54
  artistry again.
• 7:55
  And it's why we liked the artist, that we did.
• 7:58
  Obviously, I I grew up you know, graduated high school in o four.
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  Eminem was everything.
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  Right?
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  And especially for a a white kid in rural state.
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  Right?
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  I grew up in the middle, you know, the Black Hills Of South Dakota.
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  Not a big urban influence out there.
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  But all of a sudden, the you know, our community had someone to look up to and
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  appreciate the art form without feeling that you weren't, you know, that that you were
• 8:21
  appropriating someone else's culture.
• 8:23
  Right?
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  We had someone to look up to.
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  And, obviously, the man's skills speak for himself, but I think something that gets
• 8:30
  overlooked because of the superstar that he became was the marketing and the business and
• 8:37
  and the vision that they had.
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  And not to get too far into the weeds about this thing, but in a in a society that is
• 8:46
  fueled sometimes by outrage, I don't think anybody knew how to capitalize on that more,
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  than Eminem, especially in
• 8:56
  the music game.
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  Absolutely.
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  Eminem had the most unfiltered music I ever heard.
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  I was like, oh, wow.
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  I was like, okay.
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  This is this is exciting.
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  He got people going for sure with his music for sure, and he was very lyrical, and, yeah, he's
• 9:12
  very talented for sure.
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  Well and and I think something that we touched on as well is that he never forgot where he
• 9:18
  came from either.
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  Right?
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  And bringing along the crew in D 12.
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  Can you talk about that as someone from Detroit?
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  And in that scene, what, you know, the explosion of that what effect that had on the
• 9:32
  city and the the scene inside of the city, you know, in that moment?
• 9:39
  Yeah.
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  Eminem and D 12, they was a big breaking point for the city.
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  It was a lot of people that was on their way up, like Blade, Icewood, and people like that,
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  but they made a bigger impact through the city, them, and I say, like, worse to five nine.
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  And when they collab together, that made it even better.
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  So the d 12 scene, that made it real big for us, and it blew up, and it gave us a lot of
• 9:57
  notice on there.
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  And Eminem was already giving us a lot of notice with, you know, with him and doctor Dre
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  working together, so that was kinda already a big move.
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  But once that did, it kinda branched off and made a lot of more stuff happen, like, with the
• 10:08
  t grid, it's at least the big shines and everybody else.
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  So it kinda made us, like, broader wise, and then we start getting the people like the ice
• 10:16
  wear bezos, the side of babies, and everybody else, the baby face rays, the v's, you know,
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  and me.
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  And we all just start branching off and moving around.
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  Well and and now you're ready for this next wave of artists.
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  And I think that's where you're kind of the the tip of that spear because you're reaching out
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  and you're bringing these be these young men and young ladies on and putting them on stage
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  and and teaching them the ways of how they're going to be successful.
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  You know, it it is such a long road.
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  It's a hard road being an artist.
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  And that overnight success, while it appears that way, is very often the culmination of
• 10:56
  decade or more of being in the game and and really dedicating yourself to it.
• 11:02
  Yeah.
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  I feel like people who feel like the, made it overnight thing, they don't see the work that
• 11:07
  was getting in years before and years before, like, the grind that was put in.
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  Like, a lot of people, I can probably even say, like, the sexy red.
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  I'm pretty sure she grinded a lot before.
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  I've seen a lot of stuff she did before before she started popping off and stuff like that.
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  So there's a lot of stuff we do behind the scenes that took a lot of time.
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  They don't be understanding that part of it.
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  Like, it's not a overnight thing.
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  No.
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  And and that's what, you know, we are constantly trying to educate artists on.
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  And a big part of the Midwest Talent Awards for next year, which we wanna bring in, is more of
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  that networking and kind of education portion of it for these artists to realize that, you
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  know, you don't don't go out seeking that overnight success.
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  Because even if you get it, if you don't have your business right, you're not gonna be able
• 11:55
  to capitalize on that moment anyway.
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  So going after, you know, that early in your career isn't really what you want.
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  You wanna build a catalog.
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  You wanna have your business right.
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  You wanna know how when you do get that time, you know, that spotlight shine on you that you
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  know how to get out and tour and you have the pieces and the people, the team in place to
• 12:17
  actually make all of those things happen because this industry is full of sharks, man.
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  If you're coming out there and you get that moment and you don't have people good people
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  around you, you're gonna get swallowed up by this game.
• 12:29
  Yeah.
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  You don't wanna be finding Nemo in the world full of sharks right now, and that's gonna be
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  terrible for you.
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  I'm trying to tell you.
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  That's why I tell people, like, learn the business side.
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  The business side is gonna be very important for you because all the stuff that you're
• 12:42
  saying, like, yeah, you're need that team around you.
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  You don't want the label to just get everything and be like, oh, just give me my money.
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  You don't even know how much money you're making.
• 12:52
  Yeah.
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  And and that's where, I think because of, you know, a a lot of success stories and
• 12:58
  nightmares.
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  Right?
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  Success nightmares.
• 13:00
  Yeah.
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  Big stars that that they're broke.
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  Right?
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  I think, you know We heard it from everybody.
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  Even two years ago.
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  That was empty hammer.
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  Right?
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  That everybody knew.
• 13:07
  Yeah.
• 13:08
  The biggest one of the biggest artists in the world, and and, you know, four years later,
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  he's filing bankruptcy.
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  And that's probably because he had some spending habits that weren't real.
• 13:17
  Can do Yeah.
• 13:18
  I can believe that one for sure.
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  But but, you know, there's been a a a thousands of these now, right, or people that get signed
• 13:27
  and think that the label's gonna do everything for them, and then they get dropped, and
• 13:31
  they're back not not even back to square one.
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  They're back in the basement trying to figure out how they're doing it because they let all
• 13:37
  of their rights go, and they signed bad deals and really trying to keep our you know, these
• 13:42
  young artists from ever making those mistakes is a big, you know, a big part of why I do what
• 13:48
  I do and what I wanna continue to do for that world, and and I feel like you're you're in the
• 13:53
  same boat there.
• 13:54
  Yep.
• 13:55
  And I it ain't just like like you said, it ain't just, hip hop either.
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  There's multiple artists in multiple genres.
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  Like, I work with EDM artists, pop artists.
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  I work with country artists.
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  So it's multiple artists that I work with just to show them, like, it's different avenues and
• 14:08
  different ways.
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  Like, everybody got their different type of path that they can take.
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  You know what I'm saying?
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  Like, everybody don't have to be, like, a major label.
• 14:16
  Everybody don't have to be, like, do, like, go through certain stuff through the industry
• 14:22
  either.
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  So it's, like, multiple things that you can do and multiple ways you can move around.
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  Just learn the business side first so you can decide what you can do.
• 14:29
  Maybe your songs deserves, like, sync placements or TV movies so you don't have to do
• 14:33
  a lot of different things like the Spotify and stuff like that.
• 14:36
  So it's different options for different people.
• 14:38
  It just depend on your genre and the type of music you're doing.
• 14:42
  Well and some people can build extremely successful touring careers without having the
• 14:47
  the millions of followers and listeners and streams on your Spotify.
• 14:53
  Right?
• 14:53
  And I think that's, that's a key to me because that's probably you know, we get paid fairly
• 14:58
  well up here in the Upper Midwest to go out and perform because of the lack of talent that is
• 15:03
  around and just the lack of bands, but still just as much of a need for them.
• 15:08
  So a lot of Midwestern artists can do very well touring and don't spend a lot of time even
• 15:13
  recording their original music.
• 15:15
  Now Mhmm.
• 15:15
  Bands and country and and rock bands have the advantage of having the ability to cover other
• 15:21
  music and to to do that.
• 15:23
  And sometimes for us, I feel like the hardest thing to do is to balance that artistry with
• 15:28
  the well, we can go out and make a few grand this weekend performing, but they want us to
• 15:33
  perform other people's music exclusively or, you know, a a balance that is maybe more tipped
• 15:39
  towards the cover music than the other.
• 15:42
  But you can still be building your artist career even as a mostly cover artist.
• 15:48
  Right?
• 15:48
  You can still be releasing your your own original works and selling your merch and all
• 15:54
  of those things even as a mostly cover band.
• 15:56
  So there's just so many avenues in this day and age.
• 15:59
  And I know that you get out and play a bit and, you know, obviously, Cleveland came out to the
• 16:05
  Midwest Talent Awards and represented your exile.
• 16:08
  I was really blown away with the scene that they're building down there.
• 16:12
  What are you doing to kinda get yourself, you know, not just building the scene in Detroit,
• 16:17
  but reaching out to bring new artists from out of the city into the city and you yourself
• 16:22
  getting out and touring at least regionally?
• 16:25
  So I've been moving around recently.
• 16:27
  So I just did a show in Atlanta with, Diamond and King of Diamonds and stuff like that.
• 16:31
  So we're crying mob.
• 16:33
  I move around to Charlotte a lot, North Carolina areas.
• 16:36
  I'm going to Los Angeles, June for the BET Awards and the Empire Branch and stuff like
• 16:41
  that.
• 16:41
  So, I work with a lot of people in Ohio as well.
• 16:44
  Dayton, Ohio, I was I work with a lady named Boss Lady Music.
• 16:48
  My guy, Marquise, he worked with, Benny the Butcher, Rick Hide, and everybody like that.
• 16:52
  We partner up and do a lot of stuff.
• 16:54
  I just partnered with somebody else in Dayton, Ohio.
• 16:56
  They want me to come down there and do a show.
• 16:59
  So, yeah, I'm working on a lot of stuff.
• 17:01
  Just moving around.
• 17:02
  Las Vegas, I got my guy Tommy Corvette out there.
• 17:05
  He throw a lot of shows.
• 17:06
  He worked with, Morgan Wallen team, Lefty Gunplay, and all them like that.
• 17:10
  And, yeah, I got a guy in New Mexico, actually, Albuquerque area, and he throw a lot of shows
• 17:15
  there as well.
• 17:16
  He got a venue there.
• 17:18
  So it's got named Unique.
• 17:20
  Yeah.
• 17:20
  That that world tour is right on the verge.
• 17:23
  Right?
• 17:23
  Yeah.
• 17:23
  Moving around the whole country, and we just came home from so Detroit was actually, the
• 17:29
  start of our tour, and, we can't mention the state of Ohio without, talking about our girl,
• 17:35
  Michelle, and everything from power of Divas Network and everything she did to bring to
• 17:39
  fruition the Midwest Talent Awards.
• 17:42
  I'm so Absolutely.
• 17:43
  So appreciative of of her and being, you know, invited to come in and to bring my skills and
• 17:50
  my crew together.
• 17:51
  And, really, that's what the Midwest Talent Awards were about is not just one city, but
• 17:57
  about bringing this entire group that, you know, this entire region that's, you know,
• 18:02
  several million square miles full of amazing artists that just gets completely overlooked on
• 18:08
  the national level.
• 18:09
  If you ain't from LA or New York, then you people act like you don't exist, and Texas
• 18:14
  realized that a long time ago, and they're just kinda like their own country out there.
• 18:18
  And I I got to dip in and to see some more of that, but what we're growing is so much bigger
• 18:23
  than ourselves and our cities.
• 18:25
  It's really in bringing this entire area together.
• 18:28
  Now one one thing that I wanna touch on because you have a pretty good following on your
• 18:34
  Spotify, Are you using data from your Spotify to help you dictate where you'll be touring and
• 18:41
  knowing where your fans are at?
• 18:43
  Yeah.
• 18:44
  So I learned that, kinda early on when I was doing the music stuff, basically actually
• 18:48
  through SoundCloud first, and then it just kinda, like, branched off to Spotify.
• 18:53
  So I learned that I got a lot of fan bases in a lot of multiple areas.
• 18:57
  So I was actually looking at a lot of overseas stuff too because overseas like me a lot too,
• 19:02
  and I was trying to do something in Austria before the, COVID thing hit because they was
• 19:06
  liking me out there, and I was supposed to do a show with Jaquan, I believe it was.
• 19:11
  But, yeah, I actually look at that a lot.
• 19:13
  So, that's why I was heading to, like, Miami areas, Atlanta areas like that, Chicago areas,
• 19:19
  Ohio areas, and, you know, most areas like like that, LA areas.
• 19:23
  That's why I kinda branch out there.
• 19:24
  I actually did, like, Rollin' Loud.
• 19:26
  It was, like, back in 2016, 2017 before XPASS or something like that.
• 19:31
  It was around that time.
• 19:40
  Oh, he's back.
• 19:41
  Alright.
• 19:41
  Good.
• 19:41
  I was like, oh, no.
• 19:42
  We lost him.
• 19:43
  Yeah.
• 19:44
  So, yeah, that's when I found out I had a big fan base there.
• 19:48
  Yeah.
• 19:48
  Well and I think that's something that a lot of artists don't even realize, that you have
• 19:53
  access to this data.
• 19:55
  You can see where your listeners are at and start to identify and to build your touring
• 20:00
  career around where you have listeners and using your social media as a marketing tool.
• 20:06
  Now it's not an end all be all to your career, but it is a tool and it's a very valuable one,
• 20:12
  especially with TikTok being a great place for new artists to get discovered.
• 20:16
  And learning how it all weaves together is so important, and that's why, each of us are, you
• 20:22
  know, constantly educating, new artists to to get out there and do it, and to do it right.
• 20:29
  And I I think that's a great thing that you got building out there in Detroit, and, look
• 20:34
  forward to working with you again in the future, maybe collabing on some music here too.
• 20:39
  I think that'd be super fun.
• 20:40
  Oh, yeah, man.
• 20:41
  I definitely can't wait for that.
• 20:42
  I do production and stuff as well.
• 20:44
  So, yeah, we could do that.
• 20:45
  I love it.
• 20:46
  Well, Flyboy, tell everybody how they can find you, both online and around the city, and, I'll
• 20:52
  let you get out of here.
• 20:54
  Okay.
• 20:54
  You can follow me everywhere at, you know, Flyboy or just type in Flyboy Rich.
• 20:59
  Everything should pop up for you.
• 21:01
  You can get my email at bookingflyboy,flyboi,@Gmail.com.
• 21:06
  I answer everything there.
• 21:07
  You need any help, anything, like, as far as marketing, anything with promotion, anything
• 21:12
  just like collaborations or just anything you need, just hit me up.
• 21:15
  I'm kinda like a cool person to help you through the industry, so I kinda like I'm open
• 21:19
  to everything.
• 21:21
  I love it, man.
• 21:22
  Well, thank you so much for, giving me some of your time today.
• 21:24
  It was great to catch up after, me getting to meet you a few months ago there in your city,
• 21:31
  and, thank you for being part of the scene.
• 21:33
  Absolutely, Bubba.
• 21:34
  You're always a solid guy, man, and I appreciate you for everything you've been doing
• 21:38
  and everything you've been doing behind the scenes for everybody too, man.
• 21:40
  So thank you for everything you got going on.
• 21:42
  And scenes project, I like this, man.
• 21:45
  I like the scene, and I like everything you got going on.
• 21:48
  We'll see you.
• 21:49
  Appreciate you.