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E-commerce Brand Building: Creating Sustainable Boutique Growth Models with Tina Burgos
In this episode of The Growth Class, host Phil Masiello interviews Tina Burgos, founder of Covet + Lou, a curated online boutique and retail store that champions independent, sustainable, and women-owned designers.
They explore what it really takes to build a scalable retail brand in a world obsessed with volume, trends, and aggressive discounting, and how disciplined curation and customer understanding can create long-term brand loyalty instead of short-term sales spikes.
Tina shares lessons from her early brick-and-mortar experience in Boston’s Newbury Street retail scene, including the…
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