Latest / Booked Solid Show - Short Term Rental Podcast
Vacation Rental Brand Strategy I Learned the Hard Way with Ali Haney
“You’re talking to everyone, and therefore you’re talking to no one.” 🎯
Ali Haney never planned to get into short term rentals. Twice, a plan fell through, and a rental took its place. Today she runs a branding agency for hospitality and hosts across multiple states. In this episode, Gil and Ali talk about the step most hosts skip: vacation rental brand strategy. You’ll learn how to find the guest who actually makes the booking decision. You’ll also hear why marketing works more like a spider web than a funnel, and how your past reviews can write your brand messaging for you.
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