Stop Selling to People Who Were Never Going to Buy

Duct Tape Marketing - The Small Business Marketing Blog · Jul 23, 2026

Stop Selling to People Who Were Never Going to Buy written by John Jantsch read more at Duct Tape Marketing Catch The Full Episode Overview Most founders spend years chasing customers who love their product but never buy. In this episode, John Jantsch talks with Rob Snyder, a serial startup founder, Harvard Innovation Labs fellow, and operating partner at Grix VC, about the pull framework: a four-part model for identifying the customers who are practically […]