Sue Squillace joins Attivo; Dan Monheit yeehaws in from SXSW; plus Brent Smart and Mark Green on using creativity to drive growth
On this week's Mumbrellacast, Attivo seeks to expand its media capabilities with the appointment of former Dentsu Media boss, Sue Squillace (4:36). Then, Hardhat's Dan Monheit calls into the podcast to give us a taste of all the insights and memories he'll be taking home from this year's SXSW (11:09). All this before a chat with Telstra CMO, Brent Smart, and Accenture Song President and CEO of The Monkeys, Mark Green, who divulge the telecom brand's creativity-led growth strategy and the launch of its second major campaign in as many months (21:38) .
The skinny
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