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Businessing 1/26/26 | Tax Returns, AI SOPs, and the Art of Never Stopping
Your customers are about to get paid. Bank of America projects $65 billion more in tax returns this year—up 18%—with the average American getting back $3,400. Pat lays out three promotional frameworks to theme your February social media around this windfall:
Return to Your Service: Go into your CRM, find past customers, and offer them a discount to come back by April 15th. Position it as using their tax return to reinvest in themselves.
Bye Bye Bills: Offer annual plans so customers can pay once and eliminate a monthly bill. Frame it as one less thing to worry about for the entire year.
Free…
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