Latest / Shane Hewitt and The Nightshift
NEW - The Real Reason Old Stuff Never Stays Old
Nostalgia merchandise already has a room in your home. You are on a video call and there is a Stormtrooper Lego on a shelf behind someone and the whole conversation changes. That object did not end up there by accident. And neither did the feeling it just created.
The thing that looks like a toy is actually a Trojan horse. It gets into your home, sits on your shelf, shows up in your background, and starts conversations that no ad buy could replicate. Somebody at a studio or a licensing company knows this better than anyone. The Wizard of Oz costs less to run twice a day at the Vegas Sphere…
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