Cristina Cordova - First Principles GTM: Lessons from Stripe, Notion, and Linear
Cristina Cordova has been an early operator at three of the most beloved software companies ever built. Stripe. Notion. Linear. Each one built a cult following before it built a sales team. That is not a coincidence.
Now COO at Linear, Cristina joined the group at Engineering Tailwinds, a live event in San Francisco co-hosted by GTMshift and The Transaction, to share what she has learned about building GTM the hard way: without a famous brand, without a big sales org, and without shortcuts.
Discussed in this episode:
Why selling a transformation beats selling a better version of an existing…
The skinny
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