Price Like a CEO: Private‑Pay Pricing Architecture That Wins Clients and Passes Compliance
This episode teaches new agency owners exactly how to design a private‑pay pricing architecture that converts first assessments into $1,000–$4,000/month retainers while remaining defensible in a regulatory audit. Drawing on Scott McKenzie’s experience across HCAB’s 531+ licensed launches, Daniel, Claire, and Sophia unpack price framing, cost-plus vs market benchmarking, Medicaid crosswalks, and the compliance language auditors look for in policies and invoices. You'll hear specific state examples (Texas facility pilots that yielded $7,500/month contracts, a Minnesota founder who doubled…
The skinny
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