160. What "I Can't Afford It," Really Means

Grow a Thriving Practice · Oct 5, 2025 · 7m

Have you ever heard a potential client say, “I can’t afford it” or “I don’t have time”? In this episode, I break down what these objections really mean—and why they aren’t actually about money or time at all. You’ll learn how to recognize the deeper message behind objections, how to respond without taking it personally, and practical ways to communicate the value of your work so that fewer people hesitate and more people say yes.

✨ What you’ll hear in this episode:

Why “I can’t afford it” usually isn’t about money

How to reframe “I don’t have time” into an opportunity

Real client stories that…