The PR campaign spinning Tyson’s brazen “climate-smart” beef claims

U.S. Right to Know articles · May 7, 2025 · 15m · transcript

Producing meat is one of the biggest sources of climate warming gases, and beef is the worst of the bunch, data shows. To clean up their image, leading meat producers including Tyson, one of the largest meat companies in the United States, have hired public relations and advertising firms, mirroring a strategy used by fossil fuel companies.